Nom original: answers.pdfTitre: answersAuteur: Utilisateur
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QUESTIONS 1 & 2: Age and gender
Man between 19yo and 25yo
Man between 26yo and 35yo
Man more than 36yo
Woman between 15yo and 18yo
Woman between 19yo and 25yo
Woman between 26yo and 35 yo
Woman more than 36yo
QUESTION 3: Have you ever bought a customized product?
QUESTION 4: Have you ever bought a semi-customized product?
QUESTION 5: According to you, what to personalization represents?
To make a product fitting with us
A way to dissociate oneself from the others
To please oneself
To be actor
A semi mesure product
A very restrictive choice
A quiet good quality-price
A bad quality-price ratio
QUESTION 6: According to you, what is customization?
QUESTION 7: Have you ever personalized a product by yourself?
QUESTION 8: Have you ever personalized a product with industrial means?
QUESTION 9: If you had to personalize a product, which one would you choose?
QUESTION 10: Do you consider a « sur mesure » product is more expensive?
94 % YES
6 % NO
QUESTION 11: If you had to make a customized product, what would it be?
24,36% textils product, including 5% T-shirt.
28,57% apparatus of decoration or piece of furniture
& 22,68% others and hats
Do you consider a customized product is more expensive?
78 % YES
22 % NO
QUESTION 12: Wich amount would you be ready to add for a customized product?
28 % less than 20 €
43 % between 20 & 50 €
12 % more than 50 €
17 % more than 100 €
QUESTION 13: Why do you thing a consumer needs to bec o-creator of his
Those who don’t think / For mode’ spirit / For identity / Against Sandardisation / By interest and
investmen / For comfort
QUESTION 14: For what even would you personalize a product?
Pleasure of creation
A functional need
To give someone a present
QUESTION 15: Do you know trade marks that customize their products?
52 % YES
48 % NO
QUESTION 16: Did you note an increase of these consumption phenomena?
58 % say YES
42 % say NO