answers .pdf



Nom original: answers.pdfTitre: answersAuteur: Utilisateur

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QUESTIONS 1 & 2: Age and gender

Man between 19yo and 25yo
Man between 26yo and 35yo
Man more than 36yo
Woman between 15yo and 18yo
Woman between 19yo and 25yo
Woman between 26yo and 35 yo
Woman more than 36yo

QUESTION 3: Have you ever bought a customized product?

No

Yes

Man

Woman

QUESTION 4: Have you ever bought a semi-customized product?
No

Man

Yes

Woman

0

QUESTION 5: According to you, what to personalization represents?

To make a product fitting with us
A way to dissociate oneself from the others
To please oneself
To be actor
Superfluous
A semi mesure product
A very restrictive choice
A quiet good quality-price
A bad quality-price ratio

QUESTION 6: According to you, what is customization?

Semi-mesure
Vintage
Personnalisation

1

QUESTION 7: Have you ever personalized a product by yourself?

No

Yes

Man
Woman

QUESTION 8: Have you ever personalized a product with industrial means?

No

Yes

Man
Woman

2

QUESTION 9: If you had to personalize a product, which one would you choose?

Clothes
Accessory
Multimedia apparatus
Book
Decoration
Car
Other

QUESTION 10: Do you consider a « sur mesure » product is more expensive?

NO

94 % YES

YES

6 % NO
QUESTION 11: If you had to make a customized product, what would it be?
24,36% textils product, including 5% T-shirt.
28,57% apparatus of decoration or piece of furniture
6,7% cars
5,88% shoes
& 22,68% others and hats

Do you consider a customized product is more expensive?
78 % YES
NO

22 % NO
YES

3

QUESTION 12: Wich amount would you be ready to add for a customized product?

28 % less than 20 €
43 % between 20 & 50 €
12 % more than 50 €
17 % more than 100 €

QUESTION 13: Why do you thing a consumer needs to bec o-creator of his
product?
Those who don’t think / For mode’ spirit / For identity / Against Sandardisation / By interest and
investmen / For comfort

4

QUESTION 14: For what even would you personalize a product?

Pleasure of creation

78

A functional need

28

To give someone a present

76

Others

11

QUESTION 15: Do you know trade marks that customize their products?

52 % YES

YES

48 % NO

NO

QUESTION 16: Did you note an increase of these consumption phenomena?

58 % say YES
42 % say NO

5


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