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INDUSTRY PROFILE

Hot Drinks in
France
Reference Code: 0164-0803
Publication Date: October 2010

www.datamonitor.com
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France - Hot Drinks
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0164 - 0803 - 2009
Page 1

EXECUTIVE SUMMARY

EXECUTIVE SUMMARY
Market value
The French hot drinks market grew by 1.5% in 2009 to reach a value of $3,473.2 million.

Market value forecast
In 2014, the French hot drinks market is forecast to have a value of $3,755.2 million, an increase of 8.1%
since 2009.

Market volume
The French hot drinks market grew by 0.7% in 2009 to reach a volume of 217 million kilograms.

Market volume forecast
In 2014, the French hot drinks market is forecast to have a volume of 227 million kilograms, an increase
of 4.6% since 2009.

Market segmentation I
Coffee is the largest segment of the hot drinks market in France, accounting for 71.2% of the market's
total value.

Market segmentation II
France accounts for 12.1% of the European hot drinks market value.

Market share
Kraft Foods, Inc. is the leading player in the French hot drinks market, generating a 29.1% share of the
market's volume.

Market rivalry
The French hot drinks market remains fragmented, with top three players holding 55.6% of the total
market volume.

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Page 2

CONTENTS

TABLE OF CONTENTS
EXECUTIVE SUMMARY

2

MARKET OVERVIEW

7

Market definition

7

Research highlights

8

Market analysis

9

MARKET VALUE

10

MARKET VOLUME

11

MARKET SEGMENTATION I

12

MARKET SEGMENTATION II

13

MARKET SHARE

14

FIVE FORCES ANALYSIS

15

Summary

15

Buyer power

16

Supplier power

17

New entrants

18

Substitutes

19

Rivalry

20

LEADING COMPANIES

21

Kraft Foods, Inc.

21

Nestle S.A.

26

Sara Lee Corporation

31

MARKET DISTRIBUTION

36

MARKET FORECASTS

37

Market value forecast

37

Market volume forecast

38

MACROECONOMIC INDICATORS

39

APPENDIX

41

Methodology
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41
0164 - 0803 - 2009
Page 3

CONTENTS

Industry associations

42

Related Datamonitor research

42

Disclaimer

44

ABOUT DATAMONITOR

45

Premium Reports

45

Summary Reports

45

Datamonitor consulting

45

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Page 4

CONTENTS

LIST OF TABLES
Table 1:

France hot drinks market value: $ million, 2005–09

10

Table 2:

France hot drinks market volume: million kilograms, 2005–09

11

Table 3:

France hot drinks market segmentation I:% share, by value, 2009

12

Table 4:

France hot drinks market segmentation II: % share, by value, 2009

13

Table 5:

France hot drinks market share: % share, by volume, 2009

14

Table 6:

Kraft Foods, Inc.: key facts

21

Table 7:

Kraft Foods, Inc.: key financials ($)

23

Table 8:

Kraft Foods, Inc.: key financial ratios

24

Table 9:

Nestle S.A.: key facts

26

Table 10:

Nestle S.A.: key financials ($)

29

Table 11:

Nestle S.A.: key financials (CHF)

29

Table 12:

Nestle S.A.: key financial ratios

29

Table 13:

Sara Lee Corporation: key facts

31

Table 14:

Sara Lee Corporation: key financials ($)

34

Table 15:

Sara Lee Corporation: key financial ratios

34

Table 16:

France hot drinks market distribution: % share, by volume, 2009

36

Table 17:

France hot drinks market value forecast: $ million, 2009–14

37

Table 18:

France hot drinks market volume forecast: million kilograms, 2009–14

38

Table 19:

France size of population (million), 2005–09

39

Table 20:

France gdp (constant 2000 prices, $ billion), 2005–09

39

Table 21:

France gdp (current prices, $ billion), 2005–09

39

Table 22:

France inflation, 2005–09

40

Table 23:

France consumer price index (absolute), 2005–09

40

Table 24:

France exchange rate, 2005–09

40

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Page 5

CONTENTS

LIST OF FIGURES
Figure 1:

France hot drinks market value: $ million, 2005–09

10

Figure 2:

France hot drinks market volume: million kilograms, 2005–09

11

Figure 3:

France hot drinks market segmentation I:% share, by value, 2009

12

Figure 4:

France hot drinks market segmentation II: % share, by value, 2009

13

Figure 5:

France hot drinks market share: % share, by volume, 2009

14

Figure 6:

Forces driving competition in the hot drinks market in France, 2009

15

Figure 7:

Drivers of buyer power in the hot drinks market in France, 2009

16

Figure 8:

Drivers of supplier power in the hot drinks market in France, 2009

17

Figure 9:

Factors influencing the likelihood of new entrants in the hot drinks market in France,
2009

18

Figure 10:

Factors influencing the threat of substitutes in the hot drinks market in France, 2009

19

Figure 11:

Drivers of degree of rivalry in the hot drinks market in France, 2009

20

Figure 12:

Kraft Foods, Inc.: revenues & profitability

24

Figure 13:

Kraft Foods, Inc.: assets & liabilities

25

Figure 14:

Nestle S.A.: revenues & profitability

30

Figure 15:

Nestle S.A.: assets & liabilities

30

Figure 16:

Sara Lee Corporation: revenues & profitability

35

Figure 17:

Sara Lee Corporation: assets & liabilities

35

Figure 18:

France hot drinks market distribution: % share, by volume, 2009

36

Figure 19:

France hot drinks market value forecast: $ million, 2009–14

37

Figure 20:

France hot drinks market volume forecast: million kilograms, 2009–14

38

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Page 6

MARKET OVERVIEW

MARKET OVERVIEW
Market definition
The hot drinks market consists of the retail sales of coffee, tea and other hot drinks. The market is valued
according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used
in the creation of this report have been calculated using 2009 annual average exchange rates.
For the purpose of this report Europe comprises Belgium, the Czech Republic, Denmark, France,
Germany, Hungary, Italy, Netherlands, Norway, Poland, Romania, Russia, Spain, Sweden, the Ukraine
and the United Kingdom.

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Page 7

MARKET OVERVIEW

Research highlights
The French hot drinks market generated total revenues of $3.5 billion in 2009, representing a compound
annual growth rate (CAGR) of 1.3% for the period spanning 2005-2009.
Coffee sales proved the most lucrative for the French hot drinks market in 2009, generating total
revenues of $2.5 billion, equivalent to 71.2% of the market's overall value.
The performance of the market is forecast to accelerate, with an anticipated CAGR of 1.6% for the fiveyear period 2009-2014, which is expected to drive the market to a value of $3.8 billion by the end of 2014.

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Page 8

MARKET OVERVIEW

Market analysis
The French hot drinks market grew at a sluggish rate during 2005-2009, as a result of sluggish sales
growth in the coffee category. The overall market growth is expected to accelerate in the forthcoming five
years.
The French hot drinks market generated total revenues of $3.5 billion in 2009, representing a compound
annual growth rate (CAGR) of 1.3% for the period spanning 2005-2009. In comparison, the German and
the UK markets grew with CAGRs of 3.4% and 2% respectively, over the same period, to reach
respective values of $7 billion and $2.4 billion in 2009.
Market consumption volumes increased with a CAGR of 0.6% between 2005 and 2009, to reach a total of
217 million kilograms in 2009. The market's volume is expected to rise to 227 million kilograms by the end
of 2014, representing a CAGR of 0.9% for the 2009-2014 period.
Coffee sales proved the most lucrative for the French hot drinks market in 2009, generating total
revenues of $2.5 billion, equivalent to 71.2% of the market's overall value. In comparison, sales of tea
generated revenues of $582.1 million in 2009, equating to 16.8% of the market's aggregate revenues.
The performance of the market is forecast to accelerate, with an anticipated CAGR of 1.6% for the fiveyear period 2009-2014, which is expected to drive the market to a value of $3.8 billion by the end of 2014.
Comparatively, the German and the UK markets will grow with CAGRs of 3.2% and 2.8% respectively,
over the same period, to reach respective values of $8.2 billion and $2.8 billion in 2014.

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Page 9

MARKET VALUE

MARKET VALUE
The French hot drinks market grew by 1.5% in 2009 to reach a value of $3,473.2 million.
The compound annual growth rate of the market in the period 2005–09 was 1.3%.
Table 1:

France hot drinks market value: $ million, 2005–09

Year

$ million

€ million

% Growth

2005
2006
2007
2008
2009

3,294.3
3,341.8
3,381.3
3,423.2
3,473.2

2,369.1
2,403.3
2,431.7
2,461.8
2,497.8

1.4%
1.2%
1.2%
1.5%

CAGR: 2005–09
Source: Datamonitor

Figure 1:

1.3%
DATAMONITOR

France hot drinks market value: $ million, 2005–09

Source: Datamonitor

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DATAMONITOR

0164 - 0803 - 2009
Page 10

MARKET VOLUME

MARKET VOLUME
The French hot drinks market grew by 0.7% in 2009 to reach a volume of 217 million kilograms.
The compound annual growth rate of the market in the period 2005–09 was 0.6%.
Table 2:

France hot drinks market volume: million kilograms, 2005–09

Year

million kilograms

% Growth

2005
2006
2007
2008
2009

211.7
212.7
214.0
215.4
217.0

0.5%
0.6%
0.7%
0.7%

CAGR: 2005–09
Source: Datamonitor

Figure 2:

0.6%
DATAMONITOR

France hot drinks market volume: million kilograms, 2005–09

Source: Datamonitor

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Page 11

MARKET SEGMENTATION I

MARKET SEGMENTATION I
Coffee is the largest segment of the hot drinks market in France, accounting for 71.2% of the market's
total value.
The tea segment accounts for a further 16.8% of the market.
Table 3:

France hot drinks market segmentation I:% share, by value, 2009

Category
Coffee
Tea
Other hot drinks
Total

100%

Source: Datamonitor

Figure 3:

% Share
71.2%
16.8%
12.1%

DATAMONITOR

France hot drinks market segmentation I:% share, by value, 2009

Source: Datamonitor

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MARKET SEGMENTATION II

MARKET SEGMENTATION II
France accounts for 12.1% of the European hot drinks market value.
Germany accounts for a further 24.5% of the European market.
Table 4:

France hot drinks market segmentation II: % share, by value, 2009

Category

% Share
24.5%
12.1%
9.4%
9.2%
44.8%

Germany
France
United Kingdom
Italy
Rest of Europe
Total

100%

Source: Datamonitor

Figure 4:

DATAMONITOR

France hot drinks market segmentation II: % share, by value, 2009

Source: Datamonitor

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MARKET SHARE

MARKET SHARE
Kraft Foods, Inc. is the leading player in the French hot drinks market, generating a 29.1% share of the
market's volume.
Nestle S.A. accounts for a further 17.3% of the market.
Table 5:

France hot drinks market share: % share, by volume, 2009

Company
Kraft Foods, Inc.
Nestle S.A.
Sara Lee Corporation
Others
Total

100%

Source: Datamonitor

Figure 5:

% Share
29.1%
17.3%
9.3%
44.4%

DATAMONITOR

France hot drinks market share: % share, by volume, 2009

Source: Datamonitor

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FIVE FORCES ANALYSIS

FIVE FORCES ANALYSIS
The hot drinks market will be analyzed taking manufacturers of hot drinks as players. The key buyers will
be taken as retailers of hot drinks, and growers of tea leaves, coffee beans and cocoa beans as the key
suppliers.

Summary
Figure 6:

Forces driving competition in the hot drinks market in France, 2009

Source: Datamonitor

DATAMONITOR

The French hot drinks market remains fragmented, with top three players holding 55.6% of the total
market volume.
Supermarkets/hypermarkets form the most significant distribution channel in the French hot drinks
market, and their large size increases buyer power. Main suppliers are growers of tea leaves, coffee
beans and cocoa beans and their power is moderate. Low level of product differentiation, coupled with
low switching costs, attract new entrants to the French hot drinks market. However, existence of
international players, with their portfolio of strong brands, constitutes strong entry barriers. Substitutes, in
form of other soft drinks, are not a significant threat considering the high proportion of the population
consuming hot drinks products.

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FIVE FORCES ANALYSIS

Buyer power
Figure 7:

Drivers of buyer power in the hot drinks market in France, 2009

Source: Datamonitor

DATAMONITOR

In France, the main distribution channels for the hot drinks market are supermarkets and hypermarkets,
which account for 73.3% of the total market volume. Due to their large size, supermarket chains are often
able to negotiate very strongly on price with market players, which boost buyer power significantly. The
two most popular products in terms of consumption are tea and coffee. There are some possibilities of
product differentiation within this market, i.e. in terms of flavoring and alternate blends; however, drink
producers usually offer a range of various products, often similar within a given category. Low product
differentiation and switching costs boost the buyer power to a certain extent. The market is extending
beyond urban centers into smaller towns and provincial areas. Specialist players and motorways stations
are also increasing their share of hot drinks market. Furthermore, retailers need to stock brands that are
popular with consumers, even if they are more expensive, reducing their power. Overall, buyer power
within the French hot drinks market is moderate.

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FIVE FORCES ANALYSIS

Supplier power
Figure 8:

Drivers of supplier power in the hot drinks market in France, 2009

Source: Datamonitor

DATAMONITOR

Major suppliers to manufacturers of hot drinks products are growers of tea leaves, coffee beans and
cocoa beans. Tea, coffee and cocoa plantations require specific climatic conditions for growth and are
typically located in Africa, South-America and Asia. Tea may also be sold from the tea garden by private
sale or at offshore auctions. The low economic status of some of the countries in these regions, combined
with the large number of independent growers and the relatively undifferentiated nature of the product,
limit the supplier power of growers. Tea and coffee prices are governed by quality, supply and demand.
Furthermore, in the supply chain, brokers often act as middle men between manufacturers and growers.
Overall, supplier power with respect to the French hot drinks market is considered to be moderate.

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FIVE FORCES ANALYSIS

New entrants
Figure 9:

Factors influencing the likelihood of new entrants in the hot drinks market in France,
2009

Source: Datamonitor

DATAMONITOR

Players in the French hot drinks market try to distinguish their products to some extent by stressing the
taste, quality, and even health benefits (especially for tea). Negligible switching costs for consumers
mean that they are free to shift to new players if they offer lower priced products. Furthermore, easy
access to suppliers and distribution chains, along with little regulation, lure new players into the market.
However, new entrants could face a price war from existing players, especially when a new entrant
moves into a more concentrated segment. The brand strength of the major chains is considerable, which
may negate much of the effect of low switching costs. Large multi-national companies, who manufacture
products with exceptional brand strength and generally operate within other consumer markets, e.g. Kraft
Foods or Nestle, dominate the market. It may be difficult for new entrants to compete effectively with
established players. The leading players typically operate with high economies of scale allowed by bulk
production and this may constitute a considerable entry barrier for newcomers. Moreover, innovative
products, being introduced by the already established players, reduce the opportunity for new entrants to
differentiate and establish their product. Additionally, sluggish market growth over the last few years
discourages new players from entering the French hot drinks market. Overall, new entrants are
considered to be a moderate threat within this market.

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FIVE FORCES ANALYSIS

Substitutes
Figure 10: Factors influencing the threat of substitutes in the hot drinks market in France, 2009

Source: Datamonitor

DATAMONITOR

The most popular products within the hot drinks market include tea and coffee products. Such products
form an important part of many countries’ cultures, limiting the threat of substitution. Consumers may opt
to reduce their caffeine intake due to health concerns, which may influence hot drinks consumption
somewhat. In such cases, soft drinks, such as functional drinks, can be potential substitutes. However,
considering the high proportion of the population consuming hot drinks products, it is unlikely that such
substitution would substantially impact upon sales. Overall, the threat of substitutes within the French hot
drinks market is assessed as very weak.

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FIVE FORCES ANALYSIS

Rivalry
Figure 11: Drivers of degree of rivalry in the hot drinks market in France, 2009

Source: Datamonitor

DATAMONITOR

The French hot drinks market remains fragmented, with top three players holding 55.6% of the total
market volume. Sheer number of players, as well as presence of large, international incumbents,
benefiting from economy of scales, boost the rivalry within this market. The degree of competition is
strengthened by low switching costs and limited possibilities of product differentiation, giving the
advantage to the well established players who can offer lower prices. High exit costs act as an exit barrier
within the hot drinks market. Furthermore, existence entry of premium and gourmet coffee brands, such
as Senseo and Lavazza, increases rivalry in the market. Also, sluggish market growth over the last few
years increases rivalry to a certain extent. Overall, rivalry in the French hot drinks market is assessed as
moderate.

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LEADING COMPANIES

LEADING COMPANIES
Kraft Foods, Inc.
Table 6:

Kraft Foods, Inc.: key facts

Head office:
Telephone:
Website:
Financial year-end:
Ticker:
Stock exchange:

Three Lakes Drive, Northfield, Illinois 60093, USA
1 847 646 2000
www.kraftfoodscompany.com
December
KFT
New York

Source: company website

DATAMONITOR

Kraft Foods (Kraft) is one of the world’s largest food companies. It manufactures and market packaged
food products. The company’s products include: snacks, beverages, cheese, convenient meals and
various packaged grocery products. Kraft has operations in more than 70 countries with 159
manufacturing and processing facilities worldwide, and sells its products in approximately 160 countries
across the globe. The company is headquartered in Northfield, Illinois, and employs 97,000 people.
Kraft manages its business through the following geographic units: Kraft Foods North America, Kraft
Foods Europe and Kraft Foods Developing Markets. The company manages the operations of Kraft
Foods North America and Kraft Foods Europe by product categories, and the operations of Kraft Foods
Developing Markets by geographical locations.
Kraft Foods North America operates in the US and Canada and is comprised of: U.S. Beverages, U.S.
Cheese, U.S. Convenient Meals, U.S. Grocery, U.S. Snacks, and Canada & N.A. Foodservice subsegment.
Kraft’s U.S. Beverages sub-segment offers: coffee, hot beverage systems, tea, packaged juice drinks and
powdered beverages. The company markets its beverage products under the following brands: Maxwell
House, Jacobs, Gevalia, General Foods International, Yuban, Sanka, Tassimo, Crystal Light and Country
Time. Kraft also offers Tazo (teas); Yuban and Seattle’s Best (coffee) under license agreements.
Kraft’s U.S. Cheese sub-segment offers: natural, process and cream cheeses; cottage cheese; cheese
slices; and cheese spreads. It markets its products under brands such as Kraft and Cracker Barrel,
Philadelphia, Polly-O, Deli Deluxe, Athenos, Velveeta, Cheez Whiz, Breakstone’s and Knudsen.

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LEADING COMPANIES

Kraft’s U.S. Convenient Meals sub-segment offering includes: lunch combinations, cold cuts, hot dogs
and bacon, frozen pizzas, soy-based meat alternatives and sandwiches. The company markets these
products under brands such as Oscar Mayer, Louis Rich, Lunchables, DiGiorno, Tombstone, Jack’s and
California Pizza Kitchen (under license agreements), Boca and Deli Creations.
Kraft’s U.S. Grocery sub-segment manufactures: dry packaged desserts, whipped topping, refrigerated
gelatin and pudding snacks, marshmallows, salad dressings, barbecue sauces, mustard sauces, peanut
butter, and yeast spread. The primary brands offered under grocery products include Jell-O, Cool Whip,
Jet-Puffed, Grey Poupon, Shake N’ Bake, Miracel Whip, Miracoli, and Royal. Under this sub-segment,
Kraft also offers its convenient meal products under Stove Top and Back to Nature. It also provides Bell
Home Originals and Taco Bell Home Originals products under license agreements.
Kraft’s U.S. Snacks sub-segment offering includes: biscuits (cookies and crackers), salted snacks,
macaroni and cheese crackers, snack bars, nuts and trail mixes, nutrition and energy bars, nuts and fruit
& nut mixes and chocolate confectionery products. The company markets its snack products under the
following brand names: Oreo, Chips Ahoy!, Newtons, Nilla, Nutter Butter, Cadbury, SnackWell’s, Ritz,
Premium, Triscuit, Flavor Originals, Nabisco 100 Calorie Packs, Wheat Thins, Cheese Nips, Toblerone,
Honey Maid Grahams, Teddy Grahams and Planters.
The Canada & N.A. Foodservice sub-segment offers: pizza, coffee, biscuits, sauces, dressings, cookies
and cheeses. The company markets these products under brands such as Delissio, Nabob, Kraft, Peek
Freans, Maxwell House and Oreo.
The Kraft Foods Europe segment offers: snacks, beverages, cheese, convenient meals and grocery
products. The company offers beverages under the brands such as: Jacobs, Gevalia, Carte Noire,
Jacques Vabre, Kaffee HAG, Grand’ Mere, Kenco, Saimaza, Maxwell House, Onko, Splendid, Starbucks
(under license) and Karat coffees; Tassimo hot beverage system; Tang powdered beverages; and
Suchard Express, O’Boy and Kaba chocolate drinks. The other brands marketed by the company in this
segment include: Milka, Suchard, Marabou, Toblerone, Freia, Terry’s, Lacta, Pavlides, Twist, Merenda
and Mirabell.
The Kraft Foods Developing Markets segment offers: snacks, beverages, cheese, convenient meals and
grocery products. Some of the major beverages brands marketed by this segment include: Maxwell
House, Maxim, Carte Noire, Nova Brasilia and Jacobs coffee; and Tang, Clight, Kool−Aid, Verao, Frisco,
Q−Refres−Ko, Royal and Fresh powdered beverages. Other brands marketed by the company in this
segment include: Milka, Toblerone, Lacta, Shot, Terrabusi, Suchard, Alpen Gold, Karuna, Korona,
Poiana, Svoge, Ukraina, Vozdushny, Chudny Vecher, Terry’s, Figaro and Gallito.
In February 2010, the company acquired Cadbury plc, a global manufacturer of the confectionery
products.

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LEADING COMPANIES

In France, the company operates through its subsidiary Kraft Foods France SAS.
Key Metrics
Kraft Foods generated revenues of $40.4 billion in the financial year (FY) ended December 2009, a
decrease of 3.7% over 2008. The company's net income totaled $3 billion in FY2009, an increase of 4.8%
over 2008.
The Kraft Foods North America segment recorded revenues of $23.7 billion in the FY2009, a decrease of
1.2% over FY2008.
The US beverages sub-segment generated 12.9% of the Kraft Foods North America segment revenues in
FY2009. Revenues from The US beverages sub-segment reached $3.1 billion in 2009, an increase of
1.9% over 2008.
Canada & N.A. Foodservice sub-segment recorded revenues of $4.1 billion in the FY2009, a decrease of
4.8% over FY2008.
Europe accounted for 28.4% of the total revenues in the FY2009. Revenues from Europe reached $11.5
billion in 2009, a decrease of 10.9% over 2008.

Table 7:

Kraft Foods, Inc.: key financials ($)

$ million
Revenues
Net income (loss)
Total assets
Total liabilities
Employees

2005

2006

2007

2008

34,113.0
2,632.0
57,628.0
28,035.0
94,000

33,256.0
3,060.0
55,574.0
27,019.0
90,000

35,858.0
2,721.0
67,993.0
40,698.0
103,000

41,932.0
2,884.0
63,173.0
40,817.0
98,000

Source: company filings

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2009
40,386.0
3,021.0
66,714.0
40,742.0
97,000

DATAMONITOR

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LEADING COMPANIES

Table 8:

Kraft Foods, Inc.: key financial ratios

Ratio
Profit margin
Revenue growth
Asset growth
Liabilities growth
Debt/asset ratio
Return on assets
Revenue per employee
Profit per employee

2005

2006

2007

2008

7.7%
6.0%
(3.8%)
(6.6%)
48.6%
4.5%
$362,904
$28,000

9.2%
(2.5%)
(3.6%)
(3.6%)
48.6%
5.4%
$369,511
$34,000

7.6%
7.8%
22.3%
50.6%
59.9%
4.4%
$348,136
$26,417

6.9%
16.9%
(7.1%)
0.3%
64.6%
4.4%
$427,878
$29,429

Source: company filings

2009
7.5%
(3.7%)
5.6%
(0.2%)
61.1%
4.7%
$416,351
$31,144

DATAMONITOR

Figure 12: Kraft Foods, Inc.: revenues & profitability

Source: company filings

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LEADING COMPANIES

Figure 13: Kraft Foods, Inc.: assets & liabilities

Source: company filings

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LEADING COMPANIES

Nestle S.A.
Table 9:

Nestle S.A.: key facts

Head office:
Telephone:
Fax:
Local office:
Telephone:
Fax:
Website:
Financial year-end:
Ticker:
Stock exchange:

Avenue Nestle 55, Vevey 1800, SUI
41 21 9242111
41 21 9244800
7 Bvd. Pierre Carle, B.P. 900 Noisiel, Marne la Vallee, FRA
33 1 60 53 21 00
33 1 60 53 29 31
www.nestle.com
December
NESN
Switzerland

Source: company website

DATAMONITOR

Nestle, the holding company of the Nestle Group, is engaged in the business of manufacturing and
marketing branded food and beverages. Nestle operates in Europe, the Americas, Asia, Oceania and
Africa.
Nestle operates through eight divisions that are organized along product groups. These include:
powdered and liquid beverages, water, milk products and ice cream, nutrition, prepared dishes and
cooking aids (frozen products, soups, bouillons, sauces and culinary preparations, pasta and sauces,
noodles, delicatessen products and cold meat), confectionery, pet care and pharmaceutical products
(ophthalmic therapeutic drugs, contact lens care solutions, surgical instruments and equipment,
intraocular lenses and products used during surgery and dermatology).
Nestle's purchasing activities are conducted at three levels: global, zonal/regional and local. The group
purchases commodities specific to a market from the local markets. Zonal/regional purchases are made
when the products are common to a particular zone/region. The supplies for products sold globally are
procured from global markets. A majority of Nestle's purchases are from the zonal/regional markets, while
fresh agricultural products are sourced from the local markets.
The key products of the powdered and liquid beverages division include coffee, chocolate-based and
malted drinks and fruit juices. Nescafe, the flagship soluble coffee product of this division, is one of the
leading brands in the world. The company's coffee range also includes Nespresso (espresso coffee in
capsules). Nestle is a major producer of chocolate-based and malted drinks. The key coffee brands
marketed by the company include Nescafe Cappuccino, Nescafe Classic, Nescafe Decaff and Nescafe

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LEADING COMPANIES

Gold. Further, Nescafe in collaboration with Krups (a manufacturer of coffee machines) offers Nescafe
Dolce Gusto, a multi-coffee capsule system for the household purpose.
The Nestle Water division, has strong presence in the US and Europe. Pierre and Pure Life are popular
brands marketed by this division. It operates in 130 countries and markets about 64 different brands.
Nestle Waters has 103 production facilities in 36 countries. Nestle water brands are categorized into
Nestle brands, international brands and local brands. Nestle brands comprise Pure Life, Aquarel and
Vera. The company’s international brands include: Aquapanna, S.Pellegrino, Perrier, Vittel and Contrex.
Some of the popular local brands Nestle serves in various countries are Ice Mountain, Deer Park,
Ghadeer, Baraka, Al Manhal, Los Portales, Santa Maria, Montclair, Valvert, Sainte-Alix, Carola,
Rietenauer, Furst Bismarck, Korpi, Theodora, Aqua Claudia, San Bernardo, Dar Natury, Saint Springs,
Viladrau, Buxton, Powwow etc, Moreover, Nestle offers Aquarel mineral water and other brands in
Hungary, Portugal, Spain and Belgium.
The prepared dishes and cooking aids division includes frozen and chilled, culinary and other businesses.
Its popular brands include Hot Packets, Stouffer's, Lean Cuisine, Nestle Bake It, and Torchin. Nestle's
prepared dishes brands lead in North America and are second in Europe, while cooking aid products are
leading in the world. In June 2008, Nestle announced the sale of part of its Buitoni pasta business in Italy
to Switzerland-based investment firm, TMT Finance. However, Nestle will continue to manage and market
its Buitoni brand in the Italian fresh and frozen food sector. Moreover, the company’s cooking aid products
are in a leading position in the world. This division also includes the breakfast cereals business of Nestle
comprising products such as infant, junior and all family cereals, breakfast cereals, and cereal and
performance bars. Outside North America the company has a joint venture with General Mills and Cereal
Partners Worldwide. Some of the key brands include Carnation Instant Breakfast, Chocapic, Cini Minis
and Cheerios.
The milk products and ice cream division produces yoghurts, desserts and other products. Its popular
brands include Nido, Everyday, La Laitiere, Latte Creations, Cerevita, Coffee-Mate and Sveltesse. In
2009, Nestle Belgilux launched Nestle Baby Yogo Yogurt range in Belgium. The range includes three
flavors - Raspberry, Apricot, and Banana.
The ice cream business includes brands such as Slow Churned Dreyer's Grand Light, Sveltesse stick,
Haagen Dazs, Dibs, Extreme, Drumstick and.Nero. Nestle has become the global leader in the ice cream
business after gaining full ownership of Dreyer's Grand Ice Cream Holdings in 2006. In 2003, Nestle
merged its US ice cream business with Dreyer's and owned 67% of the combined company.
The Nestle Nutrition business comprises four sub-business divisions: infant, healthcare, performance
nutrition and weight management. The infant sub division includes infant cereals, meals and drinks, and
growing up milks. Key brands in this division include Nestle, Nestum, Cerelac and Mucilon. Healthcare
sub divisions include geriatric care, pediatric care, critical care, proactive care, diabetes, obesity and
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LEADING COMPANIES

oncology. Key brands in this sub division include Nutren, Clinutren, Peptamen, Boost and Optifast. The
performance nutrition division provides sports nutrition products and nutrition products for women. Key
brands in this sub division include PowerBar and Musashi. Jenny Craig is a weight management
company offering consumers a range of branded nutritional products and services in the US, Canada,
Australia and New Zealand.
The pet care product group consists of some of the popular names in pet food products such as Purina
Dog Chow, Purina Beneful, Purina Gourmet, Purina Pro Plan and Purina ONE.
The confectionery division's key brands include Kit Kat, Aero Caramel, Butterfinger Crisp, Rossiya, Orion,
Smarties and Wonka. Nestle's chocolate brands rank first in Europe, second worldwide, and third in North
America.
The pharmaceutical products division of Nestle includes the operations of Alcon, as well as joint-ventures
with pharmaceutical and cosmetic companies such as Galderma and Laboratories Inneov. Alcon
develops, manufactures and markets pharmaceuticals, surgical equipment and devices, and consumer
eye care products to treat diseases and disorders of the eye.
In France, the company operates through its subsidiaries Nespresso France and Nestle France.
Key Metrics
Nestle generated revenues of $99.1 billion in the financial year (FY) ended December 2009, a decrease
of 2.1% over FY2008. The company's net income totaled $9.6 billion in FY2009, a decrease of 42.2%
over 2008.
The food and beverages business (consisting powdered and liquid beverages, water, milk products and
ice cream, nutrition, prepared dishes and cooking aids, confectionery and pet care products) accounted
for 92.7% of the total revenues in the FY2009. Revenues from the food and beverages business reached
$91.9 billion in 2009, a decrease of 2.5% over 2008.
The powdered and liquid beverages division recorded revenues of $17.7 billion in FY2009, an increase of
2.1% over 2008.
Europe accounted for 20.9% of the total revenues in FY2009. Revenues from Europe reached $20.7
billion in 2009, a decrease of 10.2% over 2008.

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LEADING COMPANIES

Table 10:

Nestle S.A.: key financials ($)

$ million
Revenues
Net income (loss)
Total assets
Total liabilities
Employees

2005

2006

2007

2008

83,818.6
7,433.9
94,492.4
49,353.8
250,000

90,573.6
8,460.5
93,652.5
45,036.6
265,000

98,939.3
9,796.2
106,123.0
55,733.4
276,000

101,106.7
16,594.5
97,709.4
47,191.0
283,000

Source: company filings

Table 11:

DATAMONITOR

Nestle S.A.: key financials (CHF)

CHF million
Revenues
Net income (loss)
Total assets
Total liabilities

2005

2006

2007

2008

91,115.0
8,081.0
102,718.0
53,650.0

98,458.0
9,197.0
101,805.0
48,957.0

107,552.0
10,649.0
115,361.0
60,585.0

109,908.0
18,039.0
106,215.0
51,299.0

Source: company filings

Table 12:

2009
99,000.0
9,592.9
102,033.9
52,697.7
278,000

2009
107,618.0
10,428.0
110,916.0
57,285.0

DATAMONITOR

Nestle S.A.: key financial ratios

Ratio
Profit margin
Revenue growth
Asset growth
Liabilities growth
Debt/asset ratio
Return on assets
Revenue per employee
Profit per employee

2005

2006

2007

2008

8.9%
7.6%
17.9%
14.6%
52.2%
8.5%
$335,274
$29,736

9.3%
8.1%
(0.9%)
(8.7%)
48.1%
9.0%
$341,787
$31,926

9.9%
9.2%
13.3%
23.8%
52.5%
9.8%
$358,476
$35,494

16.4%
2.2%
(7.9%)
(15.3%)
48.3%
16.3%
$357,267
$58,638

Source: company filings

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2009
9.7%
(2.1%)
4.4%
11.7%
51.6%
9.6%
$356,115
$34,507

DATAMONITOR

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LEADING COMPANIES

Figure 14: Nestle S.A.: revenues & profitability

Source: company filings

DATAMONITOR

Figure 15: Nestle S.A.: assets & liabilities

Source: company filings

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Page 30

LEADING COMPANIES

Sara Lee Corporation
Table 13:

Sara Lee Corporation: key facts

Head office:
Telephone:
Local office:
Telephone:
Website:
Financial year-end:
Ticker:
Stock exchange:

3500 Lacey Road, Downers Grove, Illinois 60515-5424, USA
1 630 598 6000
Paris Nord II, Batiment Le Rimbaud, 22, Avenue des Nations,
Villepinte 93420, FRA
33 14 989 8300
www.saralee.com
June
SLE
New York Stock Exchange

Source: company website

DATAMONITOR

Sara Lee Corporation (SLE) manufactures and markets meat, bakery, beverage, and household products.
The company has a presence in the Americas, Europe, Africa, Asia and Australia/New Zealand. SLE
owns approximately 25,000 active trademark registrations and applications worldwide.
SLE operates through five business segments: North American retail, North American fresh bakery, North
American foodservice, international beverage and international bakery.
The North American retail segment sells a variety of packaged meat products to retail customers in North
America. The segment offers products such as hot dogs and corn dogs, breakfast sausages and
sandwiches, smoked and dinner sausages, premium deli and luncheon meats, bacon and cooked hams.
These products are sold through several major brands that include Hillshire Farm, Ball Park, Jimmy Dean,
Sara Lee, Bryan and State Fair. The North American retail segment also includes the Sara Lee’s Senseo
retail coffee business in the US.
The segment generates all its revenues from the US market through sales to supermarkets, warehouse
clubs and national chains. The primary raw materials used to manufacture the segment’s products include
pork, turkey, beef and chicken, which are sourced from independent farmers and vendors.
The North American fresh bakery segment sells a variety of bakery products to retail customers in North
America. The products sold by the segment include a wide array of fresh and frozen baked products and
specialty items, including bread, buns, bagels, rolls, muffins, specialty bread, frozen pies, cakes,
cheesecakes and other desserts. SLE sells these products through supermarkets, warehouse clubs, and
national chains. The clientele also includes restaurants, schools and other institutional outlets.

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LEADING COMPANIES

The segment sells products under brands that include Sara Lee, Earth Grains, Colonial, Rainbo, Holsum,
IronKids, Mother’s, Sunbeam, Sun-Maid, Healthy Choice and Heiner’s. Some of these brands are used
under licensing arrangements.
The North American fresh bakery segment also offers direct delivery to retail customer stores and
warehouses through its direct-store-delivery system, which maintained approximately 4,500 delivery
routes. The primary raw materials used by the segment include wheat flour, sugar, corn syrup, butter,
fruit, eggs, and cooking oils. The raw materials are purchased from independent suppliers.
The North American foodservice segment sells a variety of meat, bakery, and beverage products to
foodservice customers in North America. The segment offers hot dogs and corn dogs, breakfast
sausages and sandwiches, smoked and dinner sausages, premium deli and luncheon meats, bacon,
cooked and dry hams, beef, turkey, bread, pastry, bagels, rolls, muffins, refrigerated dough, frozen pies,
cakes, cheesecakes, roast, ground and liquid coffee, cappuccinos, lattes, teas and a variety of sauces,
dressings and condiments. In addition, the segment sells private label refrigerated dough products to
retail customers in North America.
The foodservice segment markets its products to distributors, restaurants, hospitals and other large
institutions in the US. It also offers direct delivery of beverage products to restaurants and warehouses
through its direct delivery system. The primary raw materials for Foodservice’s products include pork,
turkey, beef, chicken, wheat flour, sugar, corn syrup, butter, fruit, eggs, cooking oils and green coffee
beans. The raw materials are purchased from independent vendors and farmers.
The international beverage segment sells coffee and tea products in Europe, Australia and Brazil through
retail channels (supermarkets, warehouse clubs and national chains) and foodservice channel
(distributors). The segment also offers door-step delivery to restaurants and warehouses through its direct
delivery system. In this segment company operates manufacturing facilities in 13 countries across the
world including Australia, France, Denmark and others.
In Europe, the segment markets its products through major brands such as Douwe Egberts, Senseo,
Maison du Cafe, Marcilla, Merrild and Pickwick. In South America, the major brands marketed include
Cafe do Ponto, Cafe Caboclo, Uniao and Cafe Pilao.
The international bakery segment markets a variety of bakery and dough products to retail and
foodservice customers in Europe and Australia. The segment offers a variety of bread, buns, rolls,
specialty bread, refrigerated dough and frozen desserts.
The international bakery segment sells its products to supermarkets, warehouse clubs and national
chains, as well as distributors and institutions. It also delivers its products to retail stores and warehouses
through its direct store delivery system. The major brands under which the products are sold include
Bimbo, CroustiPate, Ortiz, BonGateaux, and Sara Lee. The raw materials used by the segment include
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LEADING COMPANIES

wheat flour, sugar, corn syrup, butter, fruit, eggs, milk and cooking oils, which are purchased from
independent suppliers.
In April 2009, PZ Cussons, a UK-based manufacturer and distributor of soaps, detergents, toiletries,
pharmaceuticals, electrical goods, edible oils, and nutritional products, announced its plans to acquire the
European household and personal care business of Sara Lee Corporation.
In September 2009, as a part of the International household & body care segment divesture process,
Sara Lee announced to sell its global body care and European detergents businesses to Unilever. The
transaction is expected to close by the end of year 2010.
Furthermore in December 2009, the company announced to sell its air care business (a part of the
International household and body care segment) to the Procter & Gamble.
In 2009, the international beverage segment acquired Cafe Moka, a Brazilian based producer and
wholesaler of coffee.
In France, the company operates through its subsidiary Sara Lee Coffee & Tea France.
In April 2010, the company launched OR Espresso capsules, in compatible with Nespresso coffee
machines in the French market.
Key Metrics
SLE generated revenues of $10.8 billion in the financial year (FY) ended June 2010, a decrease of 0.8%
over 2009. The company's net income totaled $506 million in FY2010 an increase of 39% over 2009.
International beverage segment accounted for 29.8% of the total revenues generated by the company in
FY2010. International beverage segment recorded revenues of $3.2 billion in FY2010, an increase of
5.2% over 2009.
North American foodservice segment (including liquid coffee, cappuccinos, lattes and hot and iced teas)
accounted for 17.4% of the total revenues generated by the company in FY2010. North American
foodservice segment recorded revenues of $1.9 billion in FY2010, a decrease of 10.5% over 2009.
France accounted for 4.7% of the total revenues in FY2010. Revenues from France reached $509 million
in 2010, a decrease of 3.2% over 2009.

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LEADING COMPANIES

Table 14:

Sara Lee Corporation: key financials ($)

$ million
Revenues
Net income (loss)
Total assets
Total liabilities
Employees

2006

2007

2008

2009

11,175.0
555.0
14,660.0
12,211.0
50,000

11,983.0
504.0
11,755.0
9,212.0
46,000

13,212.0
(79.0)
10,830.0
8,019.0
44,000

12,882.0
364.0
9,419.0
7,349.0
41,000

Source: company filings

Table 15:

2010
10,793.0
506.0
8,836.0
7,321.0
334,000

DATAMONITOR

Sara Lee Corporation: key financial ratios

Ratio
Profit margin
Revenue growth
Asset growth
Liabilities growth
Debt/asset ratio
Return on assets
Revenue per employee
Profit per employee

2006

2007

2008

2009

5.0%
(1.5%)
2.5%
5.6%
83.3%
3.8%
$223,500
$11,100

4.2%
7.2%
(19.8%)
(24.6%)
78.4%
3.8%
$260,500
$10,957

(0.6%)
10.3%
(7.9%)
(13.0%)
74.0%
(0.7%)
$300,273
($1,795)

2.8%
(2.5%)
(13.0%)
(8.4%)
78.0%
3.6%
$314,195
$8,878

Source: company filings

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2010
4.7%
(16.2%)
(6.2%)
(0.4%)
82.9%
5.5%
$32,314
$1,515

DATAMONITOR

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LEADING COMPANIES

Figure 16: Sara Lee Corporation: revenues & profitability

Source: company filings

DATAMONITOR

Figure 17: Sara Lee Corporation: assets & liabilities

Source: company filings

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DISTRIBUTION

MARKET DISTRIBUTION
Supermarkets / hypermarkets form the leading distribution channel in the French hot drinks market,
accounting for a 73.3% share of the total market's volume.
Independent Retailers accounts for a further 14.5% of the market.
Table 16:

France hot drinks market distribution: % share, by volume, 2009

Channel
Supermarkets / hypermarkets
Independent Retailers
Specialist Retailers
Others
Total
Source: Datamonitor

% Share
73.3%
14.5%
3.9%
8.3%
100%
DATAMONITOR

Figure 18: France hot drinks market distribution: % share, by volume, 2009

Source: Datamonitor

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Page 36

MARKET FORECASTS

MARKET FORECASTS
Market value forecast
In 2014, the French hot drinks market is forecast to have a value of $3,755.2 million, an increase of 8.1%
since 2009.
The compound annual growth rate of the market in the period 2009–14 is predicted to be 1.6%.
Table 17:

France hot drinks market value forecast: $ million, 2009–14

Year

$ million

€ million

2009
2010
2011
2012
2013
2014

3,473.2
3,524.9
3,579.0
3,635.2
3,693.9
3,755.2

2,497.8
2,535.0
2,573.9
2,614.3
2,656.5
2,700.6

CAGR: 2009–14
Source: Datamonitor

% Growth
1.5%
1.5%
1.5%
1.6%
1.6%
1.7%
1.6%
DATAMONITOR

Figure 19: France hot drinks market value forecast: $ million, 2009–14

Source: Datamonitor

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Page 37

MARKET FORECASTS

Market volume forecast
In 2014, the French hot drinks market is forecast to have a volume of 227 million kilograms, an increase
of 4.6% since 2009.
The compound annual growth rate of the market in the period 2009–14 is predicted to be 0.9%.
Table 18:

France hot drinks market volume forecast: million kilograms, 2009–14

Year

million kilograms

2009
2010
2011
2012
2013
2014

217.0
218.6
220.4
222.5
224.7
227.0

% Growth
0.7%
0.7%
0.8%
1.0%
1.0%
1.0%

CAGR: 2009–14
Source: Datamonitor

0.9%
DATAMONITOR

Figure 20: France hot drinks market volume forecast: million kilograms, 2009–14

Source: Datamonitor

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Page 38

MACROECONOMIC INDICATORS

MACROECONOMIC INDICATORS
Table 19:

France size of population (million), 2005–09

Year

Population (million)

2005
2006
2007
2008
2009

62.9
63.3
63.7
64.1
64.4

Source: Datamonitor

Table 20:

DATAMONITOR

France gdp (constant 2000 prices, $ billion), 2005–09

Year

Constant 2000 Prices, $ billion

2005
2006
2007
2008
2009

1,444.2
1,476.7
1,510.0
1,514.8
1,477.0

Source: Datamonitor

Table 21:

% Growth
0.6%
0.6%
0.6%
0.6%
0.6%

% Growth
1.9%
2.2%
2.3%
0.3%
(2.5%)
DATAMONITOR

France gdp (current prices, $ billion), 2005–09

Year

Current Prices, $ billion

2005
2006
2007
2008
2009

2,140.7
2,243.3
2,541.2
2,823.6
2,571.6

Source: Datamonitor

France - Hot Drinks
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% Growth
3.9%
4.8%
13.3%
11.1%
(8.9%)
DATAMONITOR

0164 - 0803 - 2009
Page 39

MACROECONOMIC INDICATORS

Table 22:

France inflation, 2005–09

Year

Inflation Rate (%)
1.8%
1.7%
1.5%
3.1%
0.1%

2005
2006
2007
2008
2009
Source: Datamonitor

Table 23:

DATAMONITOR

France consumer price index (absolute), 2005–09

Year

Consumer Price Index (2000 =
100)
109.9
111.8
113.5
117.0
117.1

2005
2006
2007
2008
2009
Source: Datamonitor

Table 24:

% Growth
1.8%
1.7%
1.5%
3.1%
0.1%
DATAMONITOR

France exchange rate, 2005–09

Year
2005
2006
2007
2008
2009
Source: Datamonitor

France - Hot Drinks
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Exchange rate ($/€)
0.8045
0.7970
0.7308
0.6834
0.7192
DATAMONITOR

0164 - 0803 - 2009
Page 40

APPENDIX

APPENDIX
Methodology
Datamonitor Industry Profiles draw on extensive primary and secondary research, all aggregated,
analyzed, cross-checked and presented in a consistent and accessible style.
Review of in-house databases – Created using 250,000+ industry interviews and consumer surveys
and supported by analysis from industry experts using highly complex modeling & forecasting tools,
Datamonitor’s in-house databases provide the foundation for all related industry profiles
Preparatory research – We also maintain extensive in-house databases of news, analyst
commentary, company profiles and macroeconomic & demographic information, which enable our
researchers to build an accurate market overview
Definitions – Market definitions are standardized to allow comparison from country to country. The
parameters of each definition are carefully reviewed at the start of the research process to ensure they
match the requirements of both the market and our clients
Extensive secondary research activities ensure we are always fully up-to-date with the latest
industry events and trends
Datamonitor aggregates and analyzes a number of secondary information sources, including:
-

National/Governmental statistics

-

International data (official international sources)

-

National and International trade associations

-

Broker and analyst reports

-

Company Annual Reports

-

Business information libraries and databases

Modeling & forecasting tools – Datamonitor has developed powerful tools that allow quantitative
and qualitative data to be combined with related macroeconomic and demographic drivers to create
market models and forecasts, which can then be refined according to specific competitive, regulatory
and demand-related factors
Continuous quality control ensures that our processes and profiles remain focused, accurate and
up-to-date

France - Hot Drinks
© Datamonitor. This profile is a licensed product and is not to be photocopied

0164 - 0803 - 2009
Page 41

APPENDIX

Industry associations
Comité Français du Café
3 rue de Copenhague, F-75008 Paris, France
Tel.: 33 1 5342 1338
Fax: 33 1 5342 1339
www.cafes-negrita.fr

Related Datamonitor research
Industry profiles
Hot Drinks in the Netherlands
Hot Drinks in the Czech Republic
Hot Drinks in Sweden
Hot Drinks in India
Hot Drinks in South Korea
Hot Drinks in Japan
Hot Drinks in Taiwan
Hot Drinks in Norway
Hot Drinks in Hungary
Hot Drinks in Russia
Hot Drinks in Poland
Hot Drinks in Spain
Hot Drinks in the United States
Hot Drinks in Germany
Hot Drinks in Singapore
Hot Drinks in Brazil
Hot Drinks in Australia
Hot Drinks in China
Hot Drinks in Belgium
Hot Drinks in Asia-Pacific
France - Hot Drinks
© Datamonitor. This profile is a licensed product and is not to be photocopied

0164 - 0803 - 2009
Page 42

APPENDIX

Hot Drinks in Canada
Hot Drinks in South Africa
Global Hot Drinks
Hot Drinks in Italy
Hot Drinks in Denmark
Hot Drinks in Mexico
Hot Drinks in Europe
Hot Drinks in the United Kingdom

France - Hot Drinks
© Datamonitor. This profile is a licensed product and is not to be photocopied

0164 - 0803 - 2009
Page 43

APPENDIX

Disclaimer
All Rights Reserved.
No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form
by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior
permission of the publisher, Datamonitor plc.
The facts of this report are believed to be correct at the time of publication but cannot be guaranteed.
Please note that the findings, conclusions and recommendations that Datamonitor delivers will be
based on information gathered in good faith from both primary and secondary sources, whose
accuracy we are not always in a position to guarantee. As such Datamonitor can accept no liability
whatever for actions taken based on any information that may subsequently prove to be incorrect.

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ABOUT DATAMONITOR

ABOUT DATAMONITOR
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more information about Datamonitor’s consulting capabilities, please contact us directly at
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