Digital Omnivores.pdf


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Digital Omnivores

October 2011

Table of Contents: Digital Omnivores

Methodology and Definitions ..................................................................................................5

Today’s Connected Consumer.................................................................................................6
Includes: U.S. and Global Device Landscape, Connection Type by Device, Day Part Analysis by Device

Maturation of the Mobile Media Landscape ..........................................................................13
Includes: Mobile Media Usage, Top Mobile Categories, Smartphone Market Share

Total Reach of Mobile and Connected Device Platforms ...................................................16
Includes: OS Market by Audience Installed Base and Digital Traffic

Emergence of Tablets: Today’s Tablet Users and their Behaviors ..................................... 18
Includes: Tablet Audience Demographics, Tablet Content Consumption Insights

Content Categories: Evolution of Traffic and Audiences.....................................................27
Includes: Non-computer Traffic by Content Category, Incremental Reach and Duration Analysis

Conclusion ..............................................................................................................................31

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