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A passport to luxury!


he ‘institut superieur de marketing du luxe’ offers to students and active professionals
the Luxury Brand Marketing & International Management MBA – an indispensable
training to be able to understand luxury firms and to penetrate their strongholds. Alain
Dominique Perrin created the ‘institut supérieur de marketing du luxe’ in 1990 and it
is presided by Michel Guten. It is a ‘Chaire Cartier’ and the only institute created by
professionals of the luxury sector. From the beginning it has endeavoured to educate
young motivated and luxury impassioned managers, by giving them the general
education and professional know-how they need. ‘Sup de Luxe’ has been part of the
EDC group since 1995.