evolutia literaturii de brand 2011 foarte tare.pdf


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Kuwait Chapter of Arabian Journal of Business and Management Review Vol. 1, No.4; December 2011

PR
0.62

BAW
0.13

0.24

SI
0.31

0.38

0.14

BAS

AC

0.17

BL

0.44

0.20

CBBE

0.57

AD

0.25

0.35

PQB
0.18

0.24
0.18

0.20
j

BI
FA

The results of the final modified structural equation model allowed to accept the majority of the
hypotheses proposed. In summary the proposed hypotheses test and the results are shown in Table 9.

Table 9. the proposed hypotheses test and the results
Hypotheses

Hypothese

73