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- Stra
tegic
Plann
er -

e
g
r
o
f
a
L
e
i
r
a
M

When you need to connect...

s
d
n
e
r
t
d

n
a
s
d
n
a
r
...B
Inspiration

Wired, Contagio
us, Mashable, Tech
crunch, Juxtapoz,
Company, New Yo
Fast
rk Times, Fubiz, L’A
telier BNP Pariba
s,
ws, Slate,
Ads of the World, MIT ne
Pew Research, Le Monde,
de / com,
xel, Google news fr / uk /
To
s,
gie
ate
Str
es,
fr
So
S
TN
Scientist,
gie blog, Design Milk, New
Ipsos, Inspirationfeed, An
t,
ance Info, Ifop, EurekAler
Fr
,
re
wi
ws
Ne
PR
g,
un
Yo
Ernst&
Frenchweb
, emarketin
g.fr, Read
Owni, Mon
Write Web
ocle, Citiz
, Internet
e
n K, XXI, th
Social Med
Actu,
e FWA, Soc
ia Club, La
ialmediato
Netscouad
day,
e, Trendwa
tching,

e, Lions d’or,
ine, Rue 89, TNW, Accentur
Faber Novel, Elle, La Cant
,
, Reverbnation, Imdb, Neon
mp
ca
nd
Ba
n,
dia
ar
Gu
,
wl
SUperbo
ROck n Roll, the street...
Financial Times, Maximum

L
A
N
ATIO

N
R
E
T
...IN

S
T
E
K
MAR

ngue
o
t
r
e
h
t
h Mot
FLuen
c
n
n
a
e
r
m
F
er
nt / G
e
u
l
F
h
Englis

Daily watch, Klout broadcaster, score : 62
ng

ti
Technology, Pain
,
ce
n
ie
Sc
k,
o
bo
g, Face
Topics : Advertisin
s.com/
laforge.wordpres
ie
ar
m
//
p:
tt
h
:
g
Blo
m/marielaforge
co
r.
te
it
w
/t
:/
ps
Twitter : htt
m/laforgemarie
co
k.
o
o
eb
ac
.f
w
w
://w
Facebook : https

Personal Publications

Article about the economy of attention mentionn
ed by
Le Monde http://bit.ly/HGlDOL, Ogilvy Paris http://bit
.ly/HIrCDQ
and Non Fiction http://bit.ly/IM5hQx

g
e connectin
r
a
s
id
k
r
u
o
e
world wher
t
n
a
r
ib
v
a
in
s the world»
s
o
r
c
a
«We live
s
d
n
a
d to br
in Roberts
v
n
e
a
K
r
e
h
t
o
h
c
to ea

L
A
N
O
I
T
A
N

S
T
E
K
MAR

R
E
T
N
... I

«Be on the watch, there are ways out »
Charles Bukowski / Levi’s

http://youtu.be/pnNblizjuEk

...

D
N
A
Y
R
O
THE
2008-2009 Master

E
C
I
T
PRAC

2D

igital Creation an
University of Pari
d Publishing
s8
Honours Degree
Project: e-commer
ce platform for yo
ung fashion desig
ners

d Brand CommunicationS

e an
2006-2008 Master Corporat

ng
unications and advertisi
ISCOM Institute for comm
tions
l government communica
Final Thesis : web and loca
e web ergonomics
Final oral examination : th

2005-2006 M

a

ster 1 Info
University
rmation a
of Paris 8 a
nd Commu
nd Humbo
Final thes
nications
ldt Univer
is : local g
sity, Berlin
overnmen
t commun
ications

Computing

,
p, Illustrator, In Design)
ho
os
ot
(Ph
CS
,
e
fic
Of
ck
HTML in CMS, Pa
SEM
good knowledge in SEO,
n

ea to
l
c
g
n
i
k
e
ur thin
o
y
use onc
t
a
e
c
g
e
b
o
t
d
rk hard th it in the en
o
w
o
t
r
ve
t it’s wo e mountains.»
«You ha
u
B
.
e
l
p
ve Jobs
v
m
e
i
t
o
s
S
m
t
i
n
e
a
c
mak
re, you
e
h
t
t
e
you g

D
N
A
DS

L
A
T
I
DIG

N
A
R
B
... 2009 - now www.trivago.fr (Düsseldorf, Germany)
Director of communication, trivago France

gine
°1 hotel search en
N
d
rl
o
w
er
ay
Pure Pl
rowth
s / 2011 : +300% g
rm
fo
at
pl
al
n
io
27 nat

Pr

oject 1 developm
ent of the in
unify the triv
ternational
ago social m
social media
edia presence
the 27 count
strategy, to
created indiv
ry managerS
idually by eac
during the pa
h of
st years
The team Marie
Laforge, triv
ago FR / Jenn
ifer Magnelli
Tasks
, trivago IT
State of the art, be
nchmark and crea
tion of a global
with ROi measure
strategy,
ment tools, laun
ching of one glob
Facebook fan page
al
with goals and an
editorial plan

Limits

eady
l social media accounts alr
na
tio
na
l
fu
ess
cc
SU
et,
No budg
cial Media
managers, mistrust of So
managed by the country
among some coworkers

Results

+598 000 fa
ns in one
year
Budget fo
r Facebook
sponsored
budget for
stories
An interna
tional cha
by the end
llenge to
of the year
be launche
2012 on fac
d
ebook

D
N
A
DS

L
A
T
I
DIG

ional
t
o
m
e
ery
stem»
v
y
s
a
o
s
i
g
e
a
i
n
ial med of their ow
c
o
s
,
b
nal we
center
n Solis
o
i
e
a
i
t
h
i
r
t
d
B
a
t
a
r
le are
e the t
p
k
o
i
e
l
p
n
e
U
«
e wher
p
a
c
s
d
lan

N
A
R
B
...

https://www.facebook.com/trivago

D
N
A
DS

N
A
R
B
...

L
A
T
I
DIG

Project 2 devel

opment of th
unknown un
e brand of th
til then on t
e pure player
he French ma
trivago,
rket, in a ver
y competitive
sector

Tasks

supervision of th
e French monthly
travel trends an
to set trivago as
alysis
a trustful voice
on the market

Limits

strust by
travel trends analysis, mi
Competition with others
s from companies
journalists towards data

Results

publicatio
n on a reg
ular basis
and magaz
of the ana
ines (Le Mo
lysis in ma
nde, Le Fig
Point, L’E xp
in newspap
aro, Ouest
ress, Le No
ers
France, Lib
uvel Obs) in
info, RTL, B
é
r
a
t
t
io
e
FM, listen
rviews by t
n, Le
here : http
he main ra
://bit.ly/LC
dios (Fran
YUD8)
ce

an Being
h
T
t
n
a
t
r
o
p
Be More Im
t
h
g
i
M
g
erestin
l
«Being Int
rtin Weige
a
M
Different»

L
A
T
I
G
I
D
ND

A
S
D
N
A
R
B
...

a
e you have
s
u
a
c
e
b
e
s
o
n you cho
o
i
t
a
u
t
i
s
a
n is
»
«Innovatio
something
r
o
Steve Jobs
f
n
o
i
s
s
a
p
g
burnin

http://youtu.be/XztVuwdqNJc

L
A
T
I
G
I
D
ND

A
S
D
N
A
R
... B

2009 (6 months) L’Atelier BNP Paribas (Paris, France
)
IT & digital communication journalist
gies news website

ch new technolo
er.net – main Fren

http://www.ateli

Project create

a daily newsl
for a busines
etter of 6 art
s oriented Ta
icles about n
rget
ew technolo
gies

Tasks

daily selection an
d analysis of IT n
ews and research
interviews of inte
papers,
rnational speciali
sts and redaction
articles per day +
of 3
Web TV

Limits

to get in
a daily work in the hurry
A small team of 2 writers,
for instant interviews
touch with the specialists

Results

E xamples :
http://bit.l
y/HJos2w http://bit.l
y

/IW68xQ

To

s
e
g
a
d Im

n
a
s
ord

... W

2008 (7 months,) Publicis Consultants Verbe (Paris,
France)
Junior Copywriter and project manager
Publishing Agency

Pro

jectS Involvemen
t into editor
tions to tend
ial projects fo
er, from the
r clients and
initial brainst
for invitaorming until
the final pres
entation

Clients

ette, Geodis,

Paribas, Galerie Lafay
Axa, Nestlé, GDF Suez, BNP
Canal +, Fnac, Thiriet

Results

Advertoria
ls Axa and
Nestlé, Ne
bas, billbo
wsletters
ards Galer
GDF Suez a
ie Lafayett
nal +, Fnac
nd BNP Pa
e
and Geodis
, Thiriet
ri, Consume
r Mags Ca
-

s
e
g
a
d Im

n
a
s
ord

... W

deen.
I
n
e
b
e
i
«WIr l

. »
ikation
n
u
m
m
Matt
von Ko
n
t
f
o
a
v
r
g
K
n
e
i
Ju
ben an d
u
a
l
g
r
Wi

To

s
e
g
a
d Im

n
a
s
ord

... W

2007 (4 months,) TBWA Textuel La Mine (Paris, France
)
Junior Copywriter
Publishing Agency

ProjectS Involv

ement into pr
ojects for no
n-profit org
anizations

Clients

s Eaux

aise de
ity, RATP, SNCF, Apec, Lyonn
ar
lid
so
n
Ms
’s,
ld
na
Do
Mc

Results

Annual re
port for M
c Donald’s
websites M
foundatio
sn solidar
n, conten
it
y, RATP, Ape
onboard g
t for the
c, Lyonnais
ateway
e des Eaux
, Thalys

...

s
e
g
a
d Im

n
a
s
d
Wor

«Coming up with hooks, gettin it right»
Tyga / Reebok

http://youtu.be/deXlODqJqKk

T
N
E
INM

TA
R
E
T
.. EN

.

e
s
n
e
and s

Music punk hardcore : help bands to book DIY shows in

France and Germany and DIY fundraising to prod
uce and
distribute their records

team
Düsseldorf : set
by
g
ru
en
m
o
w
t
Spor
win the games
trainings to

g the
strategies durin

Travel city brea

ks destinatio
ns with a str
ong historic
al backgroun
d

Artclassic litterature,

philosophy, comic
movies, B serie mo
s, fanzines, classi
vies, classic painti
cal
ng, streetart, phot
ography

T

... E

N
E
M
N
AI
T
R
E
NT

se
n
e
s
and
ONCERT

ARITY C
H
C
,
T
R
A
»
E
LEARN
NN, HAVE H
Y
L
F
K
«LIVE LOVE
C
I
R
T
PA

t
c
a
t
Con
Name Marie Laforge
Nationality French
Date of birth 29/06/1985

Address Parkst

rasse 45 40477
Düsseldorf (G
ermany )

Phone +336 86 43 27 36

Email

mlaforge@

live.fr

bRANDS AND TRE

NDS 1/ The ruins of Det
Marchand and Ro
roit (Yves
main Meffre) 2/ N
ew York’s undergr
project (The Low
ound park
Line) 3/ Yulia Gor
odinski
4/ Dots by intern
avi (honda)
Apple store in
1/ Hamburg (personal) 2/
ts
ke
ar
m
al
n
io
at
Intern
n (youtube)
Ban Bright Light applicatio
y
Ra
3/
es)
ag
Im
ty
Et
(G
g
Beijin

s
e
c
r
Sou

Theory and practice 1/ Ted conference (Ted) 2/ Oil
Field Worker (Avedon) 3/ Behaviorgraphics (Brian Solis)

) 2/
ersonal go) 4/
p
(
s
e
c
i
f
triva
go of
icture (
1/ triva
p
l
l
e
a
t
o
t
i
d digenshot 3/ Luxury h
n
a
s
d
n
Bra o homepage scre
Best Of 3/
screenshot BFM Business
2/
e
nd
Mo
Le
ot
g
sh
a
en
re
v
sc
tri
app 1/
1/ L’Atelier BNP
iphone
o 4/ Screenshot Le Point
ar
o
FIg
Le
g
ot
a
sh
en
v
re
i
sc
4/
r
t
shot homepage 3/ BNP logo
en
re
Sc
2/
ce
en
er
nf
co
as
Parib
screenshot L’Atelier TV
x
o
s Eau
Guiguz log
e
/
2
d
o
g
o
e
l
ais
1/ Publicis
s
e
ard 5/ Axa
onn
g
o
a
b
y
l
m
L
il
i
B
e
/
t
d
t
e
o3
s Lafay
Wordsé parn
campaign
s log
s 4/ Galerie
o
t
r
c
d
o
u
b
l
d
l
o
r
a
a
n
ay )be M
3/ nescaf
c DO
bsite) 1/ (M
e
M
w
a
x
n
(A
s
o
ati
building
Fond aphic
/
2
o
r
A log ys Infog
W
B
T
l
a
1/
4/ Th
o
g
o
L
joernwent black (b
st
ju
1/
e
s
d sen
n
a
VIenne (pert
3/
)
n
71
e
m
id
a
t
(r
n
i
er
Enterta graphy) 2/ Mean Streets post orf / Frankfurt (personal)
eld
le xiusphoto
ol)
mburg 5/ Düss
a
H
a
r
o
umberto May
FL
(H
e
a
t
b
o
u
R
C
4/
7/
l)
f
a
son
üsseldor
s Terribles D
t
n
fa
n
E
s
Le
6/



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