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D
N
A
DS

L
A
T
I
DIG

N
A
R
B
... 2009 - now www.trivago.fr (Düsseldorf, Germany)
Director of communication, trivago France

gine
°1 hotel search en
N
d
rl
o
w
er
ay
Pure Pl
rowth
s / 2011 : +300% g
rm
fo
at
pl
al
n
io
27 nat

Pr

oject 1 developm
ent of the in
unify the triv
ternational
ago social m
social media
edia presence
the 27 count
strategy, to
created indiv
ry managerS
idually by eac
during the pa
h of
st years
The team Marie
Laforge, triv
ago FR / Jenn
ifer Magnelli
Tasks
, trivago IT
State of the art, be
nchmark and crea
tion of a global
with ROi measure
strategy,
ment tools, laun
ching of one glob
Facebook fan page
al
with goals and an
editorial plan

Limits

eady
l social media accounts alr
na
tio
na
l
fu
ess
cc
SU
et,
No budg
cial Media
managers, mistrust of So
managed by the country
among some coworkers

Results

+598 000 fa
ns in one
year
Budget fo
r Facebook
sponsored
budget for
stories
An interna
tional cha
by the end
llenge to
of the year
be launche
2012 on fac
d
ebook