resume Max Legrand .pdf


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Max Legrand
Online Marketing Executive
max.legrand.fr@gmail.com
+(86)158 21 86 84 23

Marketing Online Experiences
Online Marketing Executive
IFA Paris Fashion School – Shanghai, China – April 2012 - October 2012









Skills
Profile

Languages

Managing international SEM :
- Google Adwords Campaign (58.000€/year)
- Facebook Campaign (11.000€/year)
- SEM Rush (competition analysis)







Community Manager
- Facebook
- Viadeo
- Twitter
- Linkedin
- Tumblr
- YouTube

College Background

Competitive Intelligence
- Google Alert
- Alexa
- SEO Spyglass
SEO expertise
- Google adplanner
- Google analytics
- Backlinks studies

Marketing Online Assistant

Motivated
Open-minded
Team work
Polyvalent
Focus on international

Native
Fluent
Basic

Master – Marketing & Strategy – IAE Poitiers
Poitiers, France - September 2010 - October 2012

- Thesis: « What methodological approach a company must follow to
gain online visibility? »
- Six months of studies in The Netherlands at Radboud University
Nijmegen
- Double degree focused on Chinese market: 7 months in Shanghai

Coventry University – Coventry, England, May to July 2010

Bachelor Degree in Management
- Finding new sources of funding for disadvantaged
school
- Achievement of competitive intelligence
- Database creation

Other Marketing Experiences
Management Auditor
AVP Covitis – Cognac, France - Internship – July August 2011

- Analyzing the market of the wine « Pineau des
Charentes »
- Evaluating the possibility to launch a new wine
- Thesis mark: 16,5/20 (Honors)

Management Auditor
Cultura– La Rochelle, France - Internship – July August 2011

- Study the book department of the outlet to find a new
way to increase the profitability
- Thesis mark: 16.90/20 (Honors)

Seller
Game – La Rochelle, France - Internship – January 2008

- Help the customer, answer to his/her needs
- Study the competition
- event organization

Poitiers, France - September 2009- Agust 2011

- Work in the group project “new website for the school”
- Merit Scholarship
- Ranking: 8th/100

Degree in Sales Techniques
La Rochelle, France - September 2007- June 2009

- Work on the institutional project: manage the corporate
communication of the school
- Minor : Marketing
- Ranking : 13th/126

Miscallenous
Computer skills




Adobe Photodeluxe
Microsoft Office
Prezi

Centers of interest





Passionated in Marketing
Playing Badminton
Travels
History

Community life



Members of the association Erasmus Life
Organizing events for the exchange student in
Nijmegen.


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