Project .ORG ISOC for Africa.pptx .pdf



Nom original: Project .ORG - ISOC for Africa.pptx.pdfTitre: Project .ORG - ISOC for Africa.pptxAuteur: Mouhamet Diop

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THE NEXT-MOVE
October 2012

The African Content Initiative


.ORG for Africa
http://www.kheweul.org
Mouhamet Diop
KHEWEUL.COM
& Kheweul.Com “.ORG for Africa” Partnership ” - Oct 2012 - Page 1



& Kheweul.Com “.ORG for Africa” Partnership ” - Oct 2012 - Page 2



& Kheweul.Com “.ORG for Africa” Partnership ” - Oct 2012 - Page 3

Project or Concept Paper
•  Vision – Concept
•  Partner Ecosystem

•  Kheweul.Com Role
•  Products and Services
•  Implementation Plan.
•  Launching.
& Kheweul.Com “.ORG for Africa” Partnership ” - Oct 2012 - Page 4

Vision
•  Innovation, Content and Digital Services to
drive and harness the African Economy.
•  Make all African believe that they can make
●money and gain revenues out of the Internet
and not only beeing considered as the « For
Ever Customer » of the Internet.
•  Give a room for expression, exposure and
presence for all groups, associations,
organisations into the Digital Economy
•  Drive the Real Economy by/with the Internet
& Kheweul.Com “.ORG for Africa” Partnership ” - Oct 2012 - Page 5

Vision
•  To help in the socio-economic development of
Africa by making Information Technology (IT):
– To become Accessible and affordable to the
● people of Africa
– To enable Business Entities to grow and
become profitable by being more innovative
– To Create an avenue for Job Creation for the
Youth in all sectors
– Enable Exposure & Give Visibility to Groups,
Communities & Organisations
& Kheweul.Com “.ORG for Africa” Partnership ” - Oct 2012 - Page 6

Majors Sectors
•  Sports



–  International Partner : SportAccord
–  104 international federations – All Disciplines
–  Global Partnership – Local Implementation

•  Youth & Health
–  Women Organisations
–  Youth Groups and Networks

•  Music & Arts
–  Music Background
–  Music Industry
–  Arts & Creative Industries
& Kheweul.Com “.ORG for Africa” Partnership ” - Oct 2012 - Page 7

Partner Ecosystem
To Achieve the Goal of « .ORG for Africa », an
Ecosystem of Partners has to be created based
on the skills and competencies of each Pillar in
the
● Program based on « Accessibility &
Affordability – Mobility – Communication &
Visibility). The Partners are:
1.  Technology Vendors (PIR, ISOC, Samsung,
Google, Microsoft, etc) and Visibility
2.  Financial Institutions (Bank, Microfinance etc.)
3.  Technology Integrator (NEXT& local Partners)
& Kheweul.Com “.ORG for Africa” Partnership ” - Oct 2012 - Page 8



& Kheweul.Com “.ORG for Africa” Partnership ” - Oct 2012 - Page 9

Growth of domain names
• 
• 
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●• 
• 
• 
• 
• 
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• 

January 1993 – 21,000
January 1996 – 240,000
January 1999 – 4.0 million
January 2001 – 27.9 million
January 2004 – 35.3 million
Nov 2006 – 112 million +
March 2007 – 128 million +
Dec 2007 - 150 millions +
Dec 2010 - 200 millions +
June 2012 - 230 millions +
& Kheweul.Com “.ORG for Africa” Partnership ” - Oct 2012 - Page 10

The Internet today
•  225 million + domain names
•  23 gTLDs plus 243 ccTLDs = more
choice for registrants
●•  .aero, .asia, .biz, .cat, .coop, .info, .jobs, .
mobi, .museum, .name, .pro, .tel, .travel
•  900+ registrars
•  Domain names available for as low as $1
(most in the range of $5–15 per year)
•  Only 5 registrars in Africa today !!
•  Au Sénégal , 3000 Noms sous .SN
& Kheweul.Com “.ORG for Africa” Partnership ” - Oct 2012 - Page 11

Internet : Tomorrow ! +1 950 TLD



& Kheweul.Com “.ORG for Africa” Partnership ” - Oct 2012 - Page 12

PIR : .ORG Registrations



& Kheweul.Com “.ORG for Africa” Partnership ” - Oct 2012 - Page 13

Distribution



& Kheweul.Com “.ORG for Africa” Partnership ” - Oct 2012 - Page 14

Objectives
Main Objective:
Next 50 million domain names from Africa.
Specific Targets:



–  1 million additional web sites within next year
–  5 million “”web sites within the next 2 years.
–  3 millions additional .ORG domain names
within the next two years
–  5 millions additional (ccTLD and gTLD)
domain names within the next 2 years.
–  SSL Certificate for enhance the confidence
& Kheweul.Com “.ORG for Africa” Partnership ” - Oct 2012 - Page 15

Technical Partners
•  Banks , MicroFinances Institutions
•  Vendors
•  Content Providers

•  Registry (.ORG)
•  Registrars
•  Web Developpers and Designers
•  Web & Applications hosting Company
•  Payment Gateways Operator
•  Media Companies
& Kheweul.Com “.ORG for Africa” Partnership ” - Oct 2012 - Page 16

Technologist Vendors
Technologist Vendors would be partners that
will provide Hardware, sofware and Innovative
communications Solutions (all medias concerned)


•  Hardware
– Notebooks, laptops, Smartphones, Scanner, Printers,
File Servers, PC, Digital Camera, Storage Devices, etc
•  Software
– Operating Systems, Cloud Providers, Computer and
Learning Material, Business Applications, Database,
Domains Names Services , etc.
•  Connectivity :
– it will allow to provide Internet Access , access to cloud
services and access to Business Applications.
& Kheweul.Com “.ORG for Africa” Partnership ” - Oct 2012 - Page 17

Financial Institutions
•  Make Micro-Financial Institutions to
provide Financing to facilitate acquisition
of the « .ORG for Africa » Solutions
– People

– Institutions (Gov, parastatals, Schools,
Healthcare, etc.)
– Organisations (NGO, Embassy, etc)
– Groups or Communities
– Business Entreprises

•  Banks & Donors will facilitate.
& Kheweul.Com “.ORG for Africa” Partnership ” - Oct 2012 - Page 18

Technologist System Integrator
•  The TSI will be the Bridge between the TV, the
Banks and Financial Institutions, and the « .ORG for
Africa » Community.
•  The TSI will be responsable to assess the needs of
each
specific segment of the population and identify

the proper solutions to address the need.
•  Market Segment Definitions
•  Identification and approval of Technologist Partners
•  Approval of Partner Certification to be kept as
« .ORG for Africa » Partner.
KHEWEUL.COM will be the facilitator
& Kheweul.Com “.ORG for Africa” Partnership ” - Oct 2012 - Page 19

Technical Process
•  1 Stop Shop Entry Point
•  Full Internet Package Delivery


–  Laptop or netbook for Students
–  Full Package for Entrepreneurs
–  Domain Name
–  Google Apps for SME (+ e-commerce)
–  Hosting
–  Smart Phone (Android)
–  SIM Card
–  Full Internet Connectivity
& Kheweul.Com “.ORG for Africa” Partnership ” - Oct 2012 - Page 20

Role for Kheweul.Com
•  Major Role of Leadership in .ORG Project
– Bring Strong and Relevant Partners together
– Innovation and Value Chain
– Increase Business Customer Profit through
● «.ORG for Africa » Project
– Very Low Interest Rate to make the Program
Easily Accessable and Affordable

• 
• 
• 
• 

ICT Major Registrar Player in AFRICA
Aggressive Communication&Marketing Plan
Strong Support to Community & Rural Groups
Campaign for Youth and Women Empowering
& Kheweul.Com “.ORG for Africa” Partnership ” - Oct 2012 - Page 21

Role for ISOC
•  Global Partnership with ISOC HQ
•  Local Leadership in .ORG Project
– Bring Strong and Relevant Partners together
●– Innovation and Value Chain
– Increase Chapter Membership Base through
«.ORG for Africa » Project

•  Major Player in AFRICA in IT Capacity
Building
•  Aggressive Communication&Marketing Plan
•  Campaign for Youth and Women Empowering
& Kheweul.Com “.ORG for Africa” Partnership ” - Oct 2012 - Page 22



.ORG for Africa
& Kheweul.Com “.ORG for Africa” Partnership ” - Oct 2012 - Page 23

Targets Groups



• 
• 
• 
• 
• 
• 
• 
• 
• 

Association & Sport Groups
Cultural & Religious Groups
NGOs & Civil Society Groups
Rural and Urban Economic Groups
Powered Women Network
Professional Social Network Organization
Education & College Network Org.
National Campaign for IT Penetration
Regional Campaign for IT penetration
& Kheweul.Com “.ORG for Africa” Partnership ” - Oct 2012 - Page 24

OUR PARTNERS



& Kheweul.Com “.ORG for Africa” Partnership ” - Oct 2012 - Page 25

Institutional Partners



• 
• 
• 
• 
• 

The Regulatory Players
African Regional Institutions
National Telecoms & ICT Institutions
Regional Telecoms & ICT Institutions
Education : Universities, Schools, etc.

& Kheweul.Com “.ORG for Africa” Partnership ” - Oct 2012 - Page 26

Business Cases / Best Practices
•  My Music Online – SENEGAL
•  PIR Initiatives (India, Latin America, Africa)
●•  PIR Initiatives (Youth, Women, Groups &
Communities, etc.)
•  .ORG for Africa Projects
•  Other Experience

& Kheweul.Com “.ORG for Africa” Partnership ” - Oct 2012 - Page 27

Medias Support



Les  Supports  Média  

& Kheweul.Com “.ORG for Africa” Partnership ” - Oct 2012 - Page 28

Communication CampaignMedia exposition)
En  bus,  en  car  
ou  à  Moto  pour  
le  campus  

Ecoute  les  
nouvelles  à  la  
radio  

Fait  des  sms  ou  mms    
sur  son  téléphone  

Visualisation
Dejeuner  au  
restaurant  

Retour  en  bus,  en  car  
ou  à  moto  pour  la  
maison  

Exposi*on  passive  à  
la  télé  pendant  le  
dejeuner  

Ecoute  la  radio  sur  son  
téléphone  

Exposé  à  l’affichage  

Exposé  à  l’affichage  

Au  campus  
Dejeuner  

Au  cours  du    trajet  ma>n  



7h  

Fait  du  jogging,  la  
lessive,  cuisine  

Les  lieux  de  
culte  

8h  

9h  
10h  

Regarde  la  
télévision  

Trajet/  Promenade    
Flane  dans    les  endroits    
en    vogue  exposé  au  
branding  des  bou*ques  

12  h  

18h  

Par*cipe  à  les  évènements  
sociaux  (mariage,  baptêmes  
etc…)  

Au  lit  

21h  

15h  

23h  

19h  

Promenade  /  restaurants  
Regarde  la  
télévision  
en  famille  

Se  rend  à  des  
invita*ons  

Passe  du  temps  
avec  les  amis  
(restaurants,  plage  
etc…  

Ecoute  de  la  
musique  à  la  
radio  

U*lisa*on  
Ecoute  les  
intensive  de  
émissionsjeunes   l’internetdans  
à  la  radio  
les  cybers  

A  la  maison  le  soir/  relaxa>on  
14h  

Regarde  la  
télévision  en  
famille  

Lit  les  
magasines  
people  ou  
fashion  

& Kheweul.Com “.ORG for Africa” Partnership ” - Oct 2012 - Page 29

U*lisa*on  
intensive  de  
l’internet  

QUELQUES REFERENCES



& Kheweul.Com “.ORG for Africa” Partnership ” - Oct 2012 - Page 30

Hindi
Hebrew
Traditional Chinese

Gracias

Russian



Thank   You
English

Ar4abic

Dieureudieuf

Spanish

Obrigado
Brazilian Portuguese

Wolof

Grazie

Danke

Italian

German
Simplified
Chinese

M erci
French

Thai

Japanese
Tamil

& Kheweul.Com “.ORG for Africa” Partnership ” - Oct 2012 - Page 31

Korean


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