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6th FBN Social Entrepreneurship Day .pdf

Nom original: 6th FBN Social Entrepreneurship Day.pdf
Auteur: FRIJA,Deborah

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6th FBN Social Entrepreneurship Day
24th International Summit Rio de Janeiro October 2013

12th October 2014
Parque Lage : R. Jardim Botânico,
414 – Jardim Botânico, 22461-000 Rio de Janeiro, RJ
"The principal goal of education is to create women and men who are capable
of doing new things, not simply repeating what other generations have done."
Jean Piaget
The Social Entrepreneurship Day is a powerful, interesting & positive way to
learn about intergenerational responsibilities and entrepreneurial action as well
as its impact on society and the environment.

The Aim of the Day
The Social Entrepreneurship Day brings together Brazilian agents of social
change through entrepreneurship, philanthropy and impact investments to
present and discuss their work and solutions to solve some of the world’s most
pressing social and environmental problems. The family business and family
office participants will be learning about how they can engage in philanthropy
and social entrepreneurship activities. The Social Entrepreneurship Day is a way
to learn, share and be inspired on becoming true Leaders in the 21st Century
achieving 360 degrees of positive impact!

Preliminary Programme

Meeting at the Hotel Sofitel Rio


Arrival and welcome coffee


Monica de Roure and Claudia Duran,
Ashoka Directors Brazil


Vera Cordeiro, Saude Crianca, Ashoka Fellow

Doctor Vera Cordeiro witnessed the constant admission/re-admission cycle
of children treated in Brazil’s public hospitals who were released without having
the necessary resources to continue their treatment at home. She brought
together doctors, nurses, and members of the civil society to create Associação
Saúde Criançar, which works with severely ill children of poor families to ensure
that they receive nutrition, sanitation, and psychological support post-hospital
discharge for a full recover. Thus Associação Saúde Criança successfully
addresses the root causes that had earlier prevented their families from
providing adequate care. The methodology, which galvanizes government,
community, and professional supports, works: Associação Saúde Criança is
recognized as a national model and has spread to 14 other associations across
Brazil. She is an outspoken advocate for children’s health and developmental
rights and member of the Ashoka Global Board of Directors.


Dener Giovanni, Renctas, Ashoka Fellow

Dener Giovanini has created the National Network Combatting Wild Animal
Trafficking (A Rede Nacional de Combate ao Tráfico de Animais Silvestres), or
RENCTAS, to curb and ultimately stop animal trafficking in Brazil by addressing
the problem at all levels and including all relevant actors. Perhaps the most

distinctive aspects of Dener's work are the focus on training programs for those
low-income individuals who make a living by producing the animals for the
phenomenally lucrative trade, and the degree to which he creates partnerships
among people who would not ordinarily be in contact with each other. To that
end, RENCTAS effectively links individuals and organizations to solve all aspects
of the problem together: animal protection groups and veterinarians are linked
to government officials who have seized the animals from the traffickers;
individuals and organizations who want to report trafficking are linked to the
government's environmental agency and the Public Prosecutor's Department.
Dener's comprehensive approach includes: 1) an urgent response and care
system for the animals who are seized by government officials; 2) training
programs to provide alternative employment to those involved in animal
trafficking; 3) a reporting system for those who want to report instances of
trafficking; 4) training of police officers and customs agents in how to deal with
animals that are seized; 5) efforts to improve and enforce environmental laws to
provide greater protection for animals vulnerable to trafficking; and 6) a
campaign to educate the public about the damage animal trafficking will cause to
the environment, and to raise awareness among consumers in an effort to
eliminate the market for trafficked animals.


Rodrio Baggio, CDI, Ashoka Fellow

Fascinated by computers from an early age, Rodrigo Baggio is providing
young people in favelas and other low-income communities with computer skills.
After a highly successful pilot training program in two favelas in Rio de Janeiro in
early 1995, Rodrigo and a small group of volunteer associates formed a
permanent organizational structure for the work, which is growing explosively.
Rodrigo has developed training courses, which typically involve two severalhour sessions per week over a three-month period. They are staffed by residents
of the communities in which they are offered. The program provides the
teachers with the needed training and then pays them a salary of roughly $200

per month (more than twice the average salary of a teacher in the public school
system). The students, most of whom are in their teens or early twenties, pay a
fee of approximately $10 per month for instruction that includes word
processing, accounting programs, spreadsheets and computer graphics. The
classes are held in rooms made available without charge by churches,
community organizations and schools in or near the targeted communities.
Rodrigo has attracted enthusiastic support from business firms, which donate
the computers and training manuals that the program uses; and the computers
are maintained by talented and dedicated volunteer members of the program's
directive committee.


Networking Lunch


Antonio Moraes Neto, VOX CAPITAL,

Interactive workshop on Impact Investments in Brazil
Participants will learn how to focus on “Impact first” and adopt a social
entrepreneurship mindset from Impact Investor Antonio Moraes Neto. Such
investments accelerate positive social change by supporting social enterprises to
reach the base of the pyramid and offer more social ascension opportunities to
Brazil’s growing population. Antonio Moraes Neto will present selected impact
investments, where participants can learn about how a transfer of professional
competencies, financial for-profit investments and access to networks can widen
the social and environmental impact of family business members.


Interactive Workshops

Creating a positive impact for society through Social Entrepreneurship and
Philanthropy run by network leaders.
1. « Next Generation Engagement » led by Tatiana Piva from Instituto
2. « Wealthy Families in Philanthropy » led by Etienne Eichenberger

Closing of the Day and Next Steps

Information about Ashoka






unique skills and vocations. The Ashoka fellows
who will be present will share their personal





enterprises with the FBN participants to show how
they are leading the way in building long-lasting
social initiatives that improve Brazilians’ professional opportunities and
quality of life.

Program Information
• Participation fee: 250 USD per person
• All participation fees will go to the NGOs participating in the day
(i.e. Ashoka)
• We have space for around 80 people at the Parque Lage

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