wk38 chef pro series flyer .pdf


Nom original: wk38-chef-pro-series-flyer.pdf

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made to last
Thumb stop

to protect
hands from hot portions of
the cover.

Cast-hol
low handles
stay cool when used on
the stovetop.

Tempered-glass
covers.
See what’s
cooking without loss

With Chef Series
Cookware, elegant
design meets
superior function
for a lifetime of
memorable meals.
Featuring durable
tri-ply or “clad”
construction plus
an encapsulated
base, it’s made to
last so you can
make it great.

of heat.

Oven & broiler
safe. All cookware
is safe to use in the

oven. Stainless steel
covers are safe up
to 450˚ F/232˚C.
Tempered-glass
covers are safe up
to 350˚ F/177˚C.
Do not use covers
while broiling.

18/10
Stainless Steel

Tri-ply with
encapsulated
base
construction
That means three layers

Aluminum
18/10 Stainless
Steel Core

Compatible with
all cooktops

laser-etched
measurements

Aluminum
Induction
Stainless Steel

encapsulated layers

3-ply

all the way around and a
five-layer, encapsulated
base for fast and even
heating.

stainless reputation
Our very long
handles stay
super cool.

While developing Chef Series Cookware, we performed an in-depth analysis to ensure that our premium collection
would stand up to the competition. For optimal heat distribution, we’ve created a unique five-layer, encapsulated base
which also makes ours among the heaviest, sturdiest cookware. Our thick, tempered-glass covers are the heaviest of all
the covers we analyzed, reducing the likelihood of cracking or breaking. See the rest of the results below. In many ways,
we outshine the others by offering extremely high value and unique design features (see reverse) at a competitive price.

We get bonus points
for being so gorgeous.
All-Clad

Calphalon

Cuisinart

Princess
House

(d5)

(Contemporary)

(French Classic)

(Princess Heritage)

retail

retail

retail

direct sales

Price

very high

moderate

moderate

moderate

Overall Quality

excellent

good

average

fair

Design

excellent

good

average

average

Competitive
Analysis
Distribution
Distribution: direct sales
Price: high
Overall Quality: excellent
Design: excellent
Material: 18/10 stainless steel
Construction: 3-ply with encapsulated base
Cover: tempered glass
Handle(s): stay cool / stainless steel
Cooktop Compatibility: electric, gas,
ceramic, induction
Oven Safe: yes
Dishwasher Safe: yes
Warranty: lifetime

Material
Construction

18/10
stainless steel
single-ply
w/ encapsulated base

stainless steel

tempered glass

stainless steel

tempered glass

stay cool/
stainless steel

stay cool/
stainless steel

stay cool/
stainless steel

stay cool/
stainless steel

electric, gas,
ceramic, induction

electric, gas,
ceramic, induction

electric, gas,
ceramic, induction

electric, gas,
ceramic, induction

Oven Safe

yes

yes

yes

yes

Dishwasher Safe

yes

yes

yes

yes

lifetime

lifetime

lifetime

lifetime

Cover
Handle(s)
Cooktop Compatibility

Warranty

Cookware is simply NO T the place to skimp.

18/10
18/10
18/10
stainless steel
stainless steel
stainless steel
5-ply
3-ply
3-ply
no encapsulated base no encapsulated base no encapsulated base


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