FB Post Strategy.pdf


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When to Post: Reference Guide
Advertising and Consulting: It’s a Weekend World

SUN
MON

TUE

WED

THU

Automotive: Post on Weekends to Drive More
Interaction

SAT

SUN

FRI

MON

TUE

WED

THU

FRI

Clothing and Fashion: You’re Looking Good,
Thursday

SAT
SUN

20%

20

20%

10%

10

10%

0%

0

% of Brands Posting

Consumer Packaged Goods: Use the Weekends
and Wednesdays

MON

TUE

WED

FRI

THU

SUN

20%

20%

10%

10%

MON

SUN
MON

TUE

WED

THU

TUE

SAT
WED

THU

SUN

FRI

MON
TUE

SUN

WED

THU

FRI

SUN MON
TUE

20%

20%

10%

10%

0%

SUN
MON

TUE

WED

0%

% of Brands Posting

Publishing: Let Fans Play “Catch Up” on Sundays

SUN
THU

FRI

SAT

TUE

MON

20%
10%

0%

THU

FRI

SAT

WED

THU

FRI

WED

THU

FRI

SAT

% of Brands Posting

Sports: Weekends Host Major Sporting Events and
See Major Interaction

SUN

SAT

MON

TUE

20%
10%

WED

% of Brands Posting

SAT

10%

Nonprofit: Look to Weekends

TUE

Health and Beauty: Sunday and Monday Are
Beautiful

20%

% of Brands Posting

MON

0%

General Retail: No “Monday Blues” for Fans

SAT

0%

SAT

10%

% of Brands Posting

FRI

FRI

20%

% of Brands Posting

Food and Beverage: Make a Reservation to Post on
Weekends

THU

Finance: Banks Closed Sundays, Facebook Pages
Should Not Be

0%

0%

WED

% of Brands Posting

Entertainment: Entertain Fans on Weekends

SAT

TUE

0%

% of Brands Posting

SUN

MON

WED

THU

FRI

SAT

20%
10%
0%

0%

% of Brands Posting

% of Brands Posting

Technology: Plug in Posts on Mondays

MON
SUN

TUE

WED

THU

Telecommunications: Connect with Fans on
Fridays, Sundays and Mondays

SUN
FRI

MON
TUE

SAT

WED

THU

Travel and Leisure: Later in the Week, More Fans
Interact

SUN

FRI
SAT

20%

20%

TUE

WED

THU

FRI

SAT

10%

0%

% of Brands Posting

MON
20%

10%

10%
0%

% of Brands Posting

0%

% of Brands Posting

% of Brands Posting

Download the full report: http://bddy.me/timelineposting

www.buddymedia.com

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