Change and Management at the Globalization Age .pdf
Nom original: Change and Management at the Globalization Age.pdf
Titre: Georgetown University
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International Executive Program
Change and Management
at the Globalization Age
Nov 11, 2013
Dr. Luis Bitencourt
Define “change” and “globalization age”
and explain their influence on business
Explain the notion of Change as a Driver and
as a Challenge for the enterprise
Analyze the role of management to produce change
in the modern enterprise
a movement out of a current
state (how things are today),
through a transition state and to
a future state (how things will be
why it is so difficult to
How to cope with complexity?
• Predicting the future or reducing the risk?
EXEC VP: BEST BUY
Look at why big companies die.
They implode on themselves.
They create all these systems
and processes – and then end
up with a very small percentage
of people who are supposed to
solve complex problems, while
the other 98 percent of people
an Suu Kyiaa
Christine Lagarde, IMF President
the organization and coordination of the activities
of an enterprise in accordance with certain policies
and in achievement of clearly defined objectives
the act of coordinating the efforts of people to
accomplish desired goals and objectives using
available resources efficiently and effectively
What does a Manager?
an organization or
effort for the
accomplishing a goal
• Planning: Deciding what needs to happen in the
future (today, next week, next month, next year, over the
next five years, etc.) and generating plans for action
• Organizing: (Implementation)pattern of relationships
among workers, making optimum use of the resources
required to enable the successful carrying out of plans
• Staffing: Job analysis, recruitment and hiring for
• Leading/directing: Determining what must be done
in a situation and getting people to do it
• Controlling/monitoring: Checking progress
• Motivation: without motivation, employees cannot
• Communicating: is giving, receiving, or exchange
• Creating: ability to produce original Idea through
the use of imagination
Why people obey orders?
Bureaucratic administration means
fundamentally the exercise of control on the
basis of knowledge
The firm failed to digest a merger with
Promodès, a group of retail brands, in
1999. the group over expanded
internationally, leaving it with insufficient
funds to invest at home. Its reputation for
offering good value slipped.
It became over-centralized, starting well
back in the 2000s
Howard Shultz, CEO
Managers for Change
The ability to produce
CHANGE is what
distinguishes an effective
CEO and Chairman of the Board
CEO and Chairman of the Board
where it matters
most with a time-tested
business model that leverages
the Company’s core strengths:
consumer understanding, brand building,
go-to-market execution, global scale
and, most importantly, innovation
If you don't occasionally make a mistake, you're not doing your job.
• Founded Costco: With Seattle
retailer Jeff Brotman, 1983
• NOW: 592 warehouses, 155,000
employees and annual revenues of
About Great Leaders!
"Great leaders are
who can cut
debate, and doubt
to offer a solution
Leadership and Persuasion
Persuasion is the ability to influence
others to believe and engage in a
common goal or idea.
Persuasion = Manipulation?