MOOMINS MERCHANDISING AROUND THE WORLD .pdf



Nom original: MOOMINS - MERCHANDISING AROUND THE WORLD.pdf

Ce document au format PDF 1.3 a été généré par Apple Keynote 5.1.1 / Mac OS X 10.6.8 Quartz PDFContext, et a été envoyé sur fichier-pdf.fr le 11/01/2014 à 16:27, depuis l'adresse IP 92.103.x.x. La présente page de téléchargement du fichier a été vue 613 fois.
Taille du document: 12.7 Mo (38 pages).
Confidentialité: fichier public


Aperçu du document


© Moomin Characters™

A WORLD WIDE BRAND

History
Moomin was created by the Finnish painter and author
Tove Jansson in 1946.
The original Moomin books are published in over
40 languages.
There has been a licensing programme continuing
since the fifties, now including over 450 licensees
world wide, producing all kind of products.
The 1990s TV animation series (104 episodes)
has aired in over 124 countries.
In 2014 there will be a launch of a new
animation movie.

Tove Jansson

The Comic Strip
Adventures
The original Moomin strip was created for
the UK newspaper The Evening News
and first published in 1954. The strip ran
for twenty years and was syndicated to
over 40 countries and around 120 newspapers, with over 20 million readers daily.
In 2006 the Canadian publisher Drawn &
Quarterly started a reproduction of the
original strip adventures from the fifties
and once again they reached a world
wide success, this time gathered in collectible books.

Photo from the launch of the Moomin comic strip in the UK 1954

Artwork

Artwork

Artwork

Artwork

Brand Values
Heritage
Tradition
Long-term
Adventure
Humour
Nature
Family
Playful
Quality
Mystery

Target group
People in all ages are fascinated by the artistic,
playful and mysterious Moomin family, from very
small children to grown-ups, depending on
different kind of artwork used,
and type of products.

Partners in the market
450 licenseés world wide producing annual
consumer value of EUR 400 MILLION.

Product examples

Kids apparel - Lindex

Product examples

Bracelet- Nomination

Memory- Barbotoys

Product examples

Candy - Fazer

Product examples

Headwear - Lasessor

Alarm clock - KM Kello

Biscuits - LU

Product examples

Soap - Sapona Limited

Toothpaste - Berner

Product examples

Lamps - Le Klint

Furniture - Artek

Product examples

Arabia/Iittala

Product examples

Arabia/Iittala

Product examples

Apparel - UNIQLO

Product examples

Apparel - UNIQLO

Product examples

Artwork/design: Masaru Suzuki

Digital presence
The Moomins have a strong digital
presence, and a vast number of
followers from all parts of the world,
interacting with the Moomin brand
on Facebook, Pinterest, Instagram
and Twitter.
official facebook page

160 000 followers on
different pages

official twitter account

official homepage moomin.com

Digital presence
In the digital world for mobiles and iPads, Moomin has
been developing into several successful apps, including
Spinfy, Taz, LaughLoud, Samsung, Supercell(Clash of Clans)
and Weego. Negotiations are going on with several more
app producers.

Annual consumer value
world wide EUR 400 million
DEVELOPMENT OF CONSUMER VALUE IN EUR

500 000 000
450 000 000
400 000 000
350 000 000
300 000 000
250 000 000
200 000 000
150 000 000
100 000 000
50 000 000

Moomin
shops
The Moomin Shop, London

Moomin
shops
The Moomin Shop, Tokyo

Moomin
shops

The Moomin Shop, Helsinki

Events

Ambiente

Events

Tallink Silja

Events

Cervera

Events

Kulturhuset, Stockholm

Events

Formex Fair, Stockholm

Events

The Belgian Comic Strip Center, Bruxelles

Theme Park

The Moomin World

Moomin Movie
Launch
”Moomins on the Riviera”
A hand-drawn
animation feature film
(2014)

2014 marks the 100th anniversary of
Tove Jansson and there will be a number
of centennial festivities to honour and
celebrate her art and life.

All artwork in this presentation:
© Moomin Characters™

For more information about the Moomin programme, please contact:
Bulls Licensing (world wide agent on behalf of Moomin Characters™)
Fabrikörvägen 8
Box 1228
131 28 Nacka Strand
Sweden
email: licensing@bulls.se phone: +46 (0)8 555 206 00 web: www.bullslicensing.com
For more information about the TOVE100 anniversary:
www.tove100.com

https://www.facebook.com/Moomin


Aperçu du document MOOMINS - MERCHANDISING AROUND THE WORLD.pdf - page 1/38
 
MOOMINS - MERCHANDISING AROUND THE WORLD.pdf - page 3/38
MOOMINS - MERCHANDISING AROUND THE WORLD.pdf - page 4/38
MOOMINS - MERCHANDISING AROUND THE WORLD.pdf - page 5/38
MOOMINS - MERCHANDISING AROUND THE WORLD.pdf - page 6/38
 




Télécharger le fichier (PDF)


Télécharger
Formats alternatifs: ZIP



Documents similaires


moomins merchandising around the world
track commissaires
pr vivendi new partnership for paddington at europa park
diptico 4
application for certification uk version
application for certification copie 1

Sur le même sujet..




🚀  Page générée en 0.123s