colour 2.pdf


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BRAND INVENTORY

BRAND EXPLORATORY

History........................................................... 3

Qualitative research........................................ 16

- Results
24

- Analysis
26

- Conclusion
28

Product and Flavours.....................................4
Brand identity.................................................5
-Name
-Logo
-Characters
-Packaging
-Slogans
Brand Hierarchy............................................. 8
Distribution Channels..................................... 9

-Scoop Shops
-Pints

-Trucks and Catering
Communication............................................. 11

-Corporate Social Responsability

-Social Media
Competition...................................................14

Quantitative research..................................... 29

- Survey
SOURCES

32

ANNEXES

32