When opening the first Ben & Jerry’s store, they needed
a brand identity that looked and felt like their company and
products. Here we see the evolution of the graphic design
concerning the logo :
First logo: from Black and white to colour.
The logo had to be improved in 1998 to be used on their new
packaging and ice cream kiosk.
On every Ben &
there is at least
of a cow. This is
and animates their
It adds to the
fun and quirky