Conference Novancia QI Racing .pdf
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PARIS, FRANCE - 17th February 2014
For Immediate Release
GREGOIRE AKCELROD AND PIERRE GASLY DISCUSS BUSINESS IN FORMULA 1
Gregoire Akcelrod, CEO of QI Racing, and Pierre Gasly, Red Bull Racing Junior Team Driver,
took part in an educational conference at the Novancia Business School in Paris on Friday, 14th
In front of a motivated and highly-focused young audience, comprising of students from the Novancia
Business School, Gregoire Akcelrod hosted a conference to explore the opportunities for, and
development of, sponsorship programmes within Formula One and motorsports in general. Also in
attendance was French driver, Pierre Gasly, who is currently a member of the Red Bull Racing Junior
Team. Both addressed the audience on the possibilities of developing business to business
relationships using motorsport and, in particular, the unique platform that Formula One offers to
companies who operate on a global scale.
Gregoire Akcelrod commented: "At the summit of motor racing, the Formula One Championship is the
third most watched sport around the globe, after the Olympics and the FIFA World Cup with 450
million unique television viewers.
“Formula One will travel to 19 tracks around the world in 2014, in both developed nations
and emerging economies, and will provide an ideal environment for the business-tobusiness opportunities.
“The aggregate turnover of the 200-plus companies and sponsors financially involved in Formula One
represents over US$3.8 trillion. If the Formula One Paddock were a country, it would have the fourth
largest Gross Domestic Product (GDP) in the world (based on International Monetary Fund data,
2009), ahead of Germany, France and the United Kingdom.”
The Novancia Business School focuses on training the next generation of managers in the field
of 'business development', by nurturing their entrepreneurial and commercial skills and competences.
The conference was designed to show how the business theories being studied could be applied to a
real world example, enabling the students to better understand the opportunities and
business benefits of sponsorship within Formula One. These students found the conference
extremely useful and were pleased to have the opportunity to pose questions to experts in the fields
of motorsport and business development.
The students left with a clear understanding of the how companies apply the business skills
they themselves are developing to an actual business scenario, and the benefits for these businesses
in terms of the economic, cultural and social impact. It did, without doubt, give the students a
real insight into their future roles as entrepreneurs and corporate managers as they become the
next generation of decision makers in the business world. It would also seem that Gregoire and
Pierre left a lasting and powerful impression regarding the benefits of investment and collaboration in
the world of motorsport.
Watch the video from the conference here: http://youtu.be/TqaHhKrnrlw
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