The video game market in France and Worldwide
: a business that doesn’t know crisis
By his turnover, video game is the first cultural industry in France and in the world. In two years,
the turnover of the video game industry worldwide has increased from EUR 41.9 billion to over
50 billion in 2012. According to a recent study by IDATE, the video games market is expected to
grow 11% per year until 2017. The global market for video games (including hardware) should
increase from EUR 53.9 billion in 2013 to 82.1 billions in 2017 , according to projections by
IDATE, think tank specializing in the digital economy and the internet. From 2013, this is the
online game on personal computer which became the leader in the gaming software market.
Who are the players ? What time do they spend on video games ? What’s their
80% of the French have already played at least once to video games in the past 12 months.
Note that 52% of gamers are women, a figure rising since it was 50% in 2012. Overall, France
has 31 million players. It’s 10% more than the previous year. Among the largest consumers of
video game, there are overwhelmingly men 12 to 30 years. The average time spent playing
video game is 12 hours per week, an increase of 2 hours compared to 2011. For comparison,
music is 6 hours and 22 minutes off radio and reading is 5 hours and 32 minutes. The average
monthly budget for video games by players is EUR 40. The gamers spend an average of EUR
18 more per month than casual gamers. At least, 57% of players have adopted the freetoplay
model in the past 12 months. It is a free online game where you can make micropayments to
access more content.
What is the business model of the video game?
Previously, publishers sold an entire game on physical media, usually a CD. Everything was
sold between EUR 45 and EUR 65 for console and computers. With the development of
highspeed internet access, the gaming industry has redesigned this model and today, the
overwhelming majority of license are marketed on the “freetoplay” model. The player
downloads a part of the video game for FREE and publisher sells downloadable content packs
that allow players to have a more personalized and thorough experience of the game. This
model is becoming more and more popular on the PC, while the new consoles like Xbox One
and PS4 are generalizing the concept on their platform.