What is the business of the e-sport?
Some games are played by millions of people all over the world, we can take the example of
DOTA 2 which was played by 7 million unique players during the month of January 2014.
Among this mass of players emerges an elite.
The game publisher has lot of interest to highlight this elite so that the huge amount of casual
players can see how this elite plays. That’ll give them the desire of progress so play more , buy
extensions set and downloadable content.
The game publisher organize some tournaments with a good cashprize where the best players
in the world are competing. These tournaments are followed on the internet by hundreds
thousands of spectatorsplayers. The figure of 200,000 spectators is regularly reached for
tournaments League Of Legends.
The game publisher is withdrawing a maximum gain with this exhibition : When the game
publisher is highlighting champions, he is promoting his own game, withdrew advertising profits
during broadcasts of high level games and it attracts sponsors … all for a relatively small
Besides the exhibition via internet, we can also note that there is some events such as video
games shows which contain an international tournaments. Let’s take the example of the Paris
Games Weeks, held every years in Paris at “Porte de Versailles” hosts the ESWC (Electronic
Sports World Cup™). It’s a famous and one of the biggest tournaments in the world. Thereby
visitors, after watching a top match, can buy the same hardware as their champion from a
manufacturer that has a stand located in the show ! The show Paris Games Week has over
300,000 visitors each year.
Why should you sponsorize us ?
The association Nuit Blanche brings many good players on various popular games. Sponsorize
Nuit Blanche is guaranteed to promote your business to an audience of video games players
through our successful tournament on the internet, but also display your logo on all of our social
networks, streams and on our clothes worn in many offline tournaments where our players are
in. Finally, it’s possible to distribute flyers to the offline events.