mid term multinational tourist groups .pdf
Nom original: mid-term-multinational-tourist-groups.pdf
Titre: Microsoft Word - mid-term-multinational-tourist-groups.docx
Auteur: Nicolas Sayer
Ce document au format PDF 1.3 a été généré par Word / Mac OS X 10.7.5 Quartz PDFContext, et a été envoyé sur fichier-pdf.fr le 13/03/2014 à 00:41, depuis l'adresse IP 188.63.x.x.
La présente page de téléchargement du fichier a été vue 428 fois.
Taille du document: 2.9 Mo (4 pages).
Confidentialité: fichier public
Télécharger le fichier (PDF)
Aperçu du document
Airbnb, the sharing and location of flat website, has become an unavoidable actor on
the tourism market. It has changed our way of travelling. It is growing up very fast and
the trend doesn’t seem to stop. Most of the time, clients are very happy with it; but on
the other hand, cities, hotels and touristic locations are economically and politically
threatened by this quick success. The case will speak about Airbnb, but it also concerns
its concurrent such as Housetrip.
The homepage of Airbnb (Screenshot)
Results of the studies
First of all: what is the problem?
The first issue concerns the cities directly. As in every city, the government tries to
supply its entire inhabitants with decent lodgings, therefore requiring laws or building
new flats. But in popular touristic cities such as New York, Paris or Berlin, a lot of good
flats in the centre of the city are nowadays used only for touristic purposes, which is not
helping the demographical and lodging issues of a city.
The second issue comes from the professionals of tourism, unsatisfied of this new
concurrence which doesn’t have the same standards and controls like a hotel or pension
has. The comparison of the prices of a stay in a flat with Airbnb and a stay in a hotel
proves the apprehension of the classical lodging enterprises. For cities living of tourism,
it could represent an important loss of employment.
Concretely, the cities react under the both pressure of lodging issues and professional
tourism lobbyism, the Big Apple first. The city of New York has passed a new law which
doesn’t allow under-‐location of flats for less than 30 days, unless the locator lives with.
Berlin Is now trying to pass the same kind of law and it is very likely to happen in Paris
too. Airbnb has or will have therefore problem to find any apartments in these cities and
try to find gaps in these laws. For instance in New York, if the hosts stays in the
apartment while the visit of tourists, it is legal.
Hotels cannot face the problem directly as they cannot make any legal decisions or
prohibit anything. Therefore, their strategy is to stress their marketing on the quality of
their services, on the clients rating on websites such as TripAdvisor and on online
marketing. So far, as it is a new threat, hotels and other professional of lodging are not
completely prepared and don’t always apply these solutions, but the resistance is
On the other hand, some parts of the population are protesting against these new laws
as they benefited from this trend. Some event went professional, renting apartment to
website as a full time professional activity. Protest already happened in New York,
questioning the merits of what is perceived as a repression.
The new business of Airbnb is a threat for cities and professionals of lodging. These both
protagonists react with laws and the improvement of their own service in order to curb
the tendency, as it seems quite impossible to make it decrease. But the Airbnb and the
owners of the rented apartments, which are not happy with these measures, subsist
and always find a way to keep their business on.
The story is not over, and we will hear a lot about it in the next few years. The real
question, which is also the most difficult, is “What is the interest of the people?” There
is in one hand the lodging problem lots of countries have to face, not helped by the
recession, and the employment that are generated by hotels. On the other hand, there
is the interest of the people renting their apartment and the one of Airbnb, which also
creates employment. Would it be possible to find a compromise? Certainly, but there
comes the problem of the borders. One law for one country. Knowing that global
solution is very unlikely to happen; will we have to make different choice, have different
website and reference in each of the country we plan to travel?
No author. (10th December 2013). Le succès d’Airbnb énerve les villes.
Nina Fowler. 22nd November 2013). Airbnb calls for clarity on new holiday rental
restrictions in Berlin. Venturevillage.eu http://venturevillage.eu/holiday-‐rentals-‐
Vikram Singh. (2nd December 2013). How Airbnb is crushing traditional hotel
brands. 4hoteliers.com. http://www.4hoteliers.com/features/article/8038