Presentation EXO final version .pdf



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Le Tonlé – TOURISM TRAINING CENTER
Prek Village – Stung Treng Town

Contact: Mr. Say Bunly
Tourism Training Center
Prek Village - Stung Treng District – Stung Treng Province, Cambodia.
Tel: +855(0)92 674 990 - Email: fieldco@tourismforhelp.com

1

I.

PROJECT OVERVIEW

The “Tourism Training Center” (TTC) was established in early 2007 in the town of Stung Treng,
Stung Stung Treng province, in the North-East of Cambodia. The project is under the umbrella of the
Tourism for Help association. TTC functions as a training guesthouse, a training restaurant and a
training centre.
From 2007 to 2012, 63 trainees (28 females) have graduated. 85% of them found work in the
provinces of Ratanakiri, Kratie and Stung Treng in the tourism and hospitality industry; some of them
started their own business like organizing trekking or continue their studies.
During those school years, the basic knowledge and skill in General English, Ecology, English for
Tourism, Computer, Book Keeping, Housekeeping, Catering (cooking and table service) and
Hospitality were provided. Within the vocational skill training, a number of action strategies were
also integrated such as Environmental Day, Work Empowerment, Creative Class, Cooking Contest
and Rooming Contest to ensure that the skill is acquired and the spiritual health is developed.
Beside this, the training centre also provided monthly allowance ($15.00 US) and covered yearly
medical care ($150.00 US) for each student.
TTC is currently training 18 vulnerable youths through ‘learning by doing.’ Most of the trainees come
from the rural islands of the Mekong, and amongst all 3 students are ethnic minority people (2 Kouy,
1 Prov). Each student is expected to successfully complete a one-year training program, covering
both practical work-related topics (customer relations, hospitality, ecology, catering, cooking,
rooming, gardening and tourism) and more basic educational topics (English, computer literacy and
accounting). They are expected to attend classes for 40 hours per week. TTC also functions itself as
guesthouse and restaurant where students can find first-hand experience in hospitality, customer
relation and catering to improve their capacity. Those practical works they earn with tourist add extra
value to our existing training curriculum.
On October 01st, 2012, “Tonle” was localized into a project of a local NGO namely Cambodian Rural
Development Team (CRDT). From school year 2012 onward, the training centre not only provides
training scholarship, monthly allowance and medical care, but also supports the daily meals and
accommodation for our students.
The present tourism training centre focuses on providing free vocational training for vulnerable youth,
especially those from extremely low income families. In line with the increase in the number of
students since its creation, Tourism for Help is looking for partners or donors to help finance the
current project.
TTC operates with 4 full time staff members (1 project coordinator, 2 house keepers and 1 cook), plus
1 part-time night guard and some part-time teachers.
Periodic evaluations of TTC are conducted to evaluate how it:
a)
b)
c)
d)

Helps students become effective learners.
Educates students in environmental knowledge and practices.
Increases an understanding and awareness of tourism through the contacts with the guests.
Improves the well being of vulnerable young people in Stung Treng.
2

II.

OUTLINE OF PROBLEM

Stung Treng province, which covers an area of 11,092 square kilometers, is a remote and sparsely
populated province in the northeast of Cambodia. It borders Lao to the north, Ratanakiri to the east,
Preah Vihear to the west and Kratie and Kompong Thom to the south. The province is divided into
five districts, with 34 communes and 128 villages. Stung Treng is a unique province quite distinct
from other Cambodian provinces in the Mekong basin. It features three large rivers: the Tonle Kong,
the Tonle San and the mighty Mekong, with its hundreds of small islands scattered along the stretch
of river running within Stung Treng Province.
Stung Treng’s economy is based on fishing and silk weaving. There is also however some agricultural
farming, though this is of low economic importance to the province. It is hoped that the Ministry of
Tourism will be successful in managing its new development plan. The remaining river dolphins
(Irrawaddy) in the Mekong River are at the heart of an ambitious development program to tackle
poverty and to attract tens of thousands of visitors to the province. The Mekong River Discovery Trail
Project will draw visitors to view the endangered fresh water dolphin, which live in 10 deep-water
natural pools along a 190-km stretch of the Mekong River, mostly between the quiet provincial
capitals of Kratie and Stung Treng
(http://www.vietnamtripadvisor.com/Travelguide/CambodiaDestination/stungtreng+/).
Tourism has been growing rapidly in the region since the completion of the road construction project.
Importantly Stung Treng is the first Cambodian town for incoming visitors from Laos.

III.

PROJECT DETAIL

Goals and Objectives
The “Tourism Training Center” project has three major goals:
Goal #1: to contribute to poverty reduction in Stung Treng Province
Objective #1.1- To help vulnerable youth from Stung Treng to acquire life skills to
improve their living standard through one year’s free vocational training at TTC
Objective #1.2- To help vulnerable youth to find jobs after their graduation
Goal # 2: To promote and strengthen cultural contacts between the students and visitors
Objective #2.1- To improve the promotion of the TTC guesthouse and restaurant to
tourists
Objective #2.2- To encourage tourists to share knowledge and experience with the students

3

Goal # 3: To promote ecological protection
Objectives #3.1- To train students in ecological solutions in:
 Water consumption
 Energy consumption
 Waste water management
 Garbage management

Target group
The main target group is vulnerable youth from Stung Treng Province, in particular those:






Between 17-23 years old
Who left school at grade 9
From extremely poor families (earning less than $1 /day)
From large families (of at least 3 children)
Living in rural areas
The profile of this target group is a key to the project. It is reflected in the project objectives
for Goal# 1, 2 and 3. It is expected that relevant training will contribute to poverty reduction
both within this group as well as within the wider province.

Action points
Proposed action points for achieving the goals and objectives of the Project:
















Identify additional sources of funding to expand the existing project
Implement strict selection methods for student recruitment
Sign contracts with the students’ families to ensure that their children do not leave the training
before completing the year
Sign contracts with the students
Hire professional trainers
Train students in the concept of ‘learning by doing’
Conduct regular meetings and assessments
Develop a standard training program and share basic information with other similar projects
Contact partners and relevant stakeholders to set up student employment opportunities after
graduation
Regularly report to donors on project activities
Invite speakers from other departments to give presentations each term
Regularly participate in national and international events in order to promote both the students
and the project
Encourage tourists staying at the training guesthouse to share their knowledge and experience
with the center’s students
Consolidate good communication links with government agencies
Issue standard certificates, as recognized by the Ministry of Tourism
4

Staff / Administration








Governing Board – Managed by an experienced team, active in the humanitarian area, based
in Geneva and France. Responsible for the overall operation of the Center and for providing
feedback to the Project Coordinator on policies and the operation of the center.
The project employs 4 full-time and some part-time staff of CRDT :
Project Coordinator (full time) - Responsible for hiring project staff, overseeing project
development and operation, establishing and maintaining links with local government agencies
and managing the budget. The Project Coordinator is Mr. Say Bunly.
Two House keepers (full time) – Responsible for leading and supervising the group of students
during practical courses. Recording and assisting guest check–in/out service. Also responsible
for developing and implementing evaluation papers for the students’ practical work. They are
also managing the guesthouse and restaurant during the weekend.
Cook (full time) – Responsible for catering on the project and for providing cooking lessons to
the students. Supporting cooking skills.
Some part-time teachers (Computer/ basic accounting/administration, general English, English
for tourism, and ecology) – Responsible for teaching and evaluating the students’ work.

Students
 Eighteen students - Responsible for competing a full year of study. Five days per week, with
eight working hours per day. Also responsible for volunteer work.

Organizational Structure
Board of Committee
(Switzerland and France)
and Board of CRDT

Project Coordinator

Teacher of English

Teacher of Computer/
Basic accounting

Cooking Teacher

Tourism Teacher

Students

5

Ecology

House keepers

Night Guard

IV.

AVAILABLE RESOURCES



















V.

Tourism for Help in Switzerland and France provide financial support and consultancy
Tourism for Help Switzerland conducts annual project visits and provides funding until
autumn 2015
Cambodian Rural Development Team assumes the management of the project
Website www.tourismforhelp.com
Stay Another Day booklet promotes the existing project
Lonely Planet (guide book) recommends the guesthouse and the restaurant “Le Tonlé”
Agreements with Cambodian ministries
Supporting letter from the Governor of Stung Treng Province
Internet connection
Contracted staff and teachers
Training program
Rent of a house for student living too far away
Daily meals and accommodation for our students
Training centre including 4 rooms (guesthouse), restaurant, kitchen, 2 bathrooms, classroom,
office
Computer desktop and laptops
Adequate kitchen equipment
Waste burning kiln
Washing machine

STRATEGIC APPROACH

TTC will work closely with the Tourism for Help NGO, the Ministry of Tourism, the Governor of
Stung Treng, Cambodia Community Based Eco-tourism Network, students’ parents, the referral
network and the follow up training program. This will be coordinated by CRDT and the TFH
leadership and regularly reviewed through monthly coordination meetings. The principle target
population for this invention will be students. TTC will also work with the student’s family, the
provincial tourism department and the house of the Governor.
Specifically, TTC will work with the Provincial and District Tourism Offices and NGO networks, in
order to build the capacity of trainees. Further in-depth training will be provided to ensure the quality
of students. TTC will partner directly with local NGO partners to promote the TTC program among
their members. In addition to strengthening the existing project, TTC will work with other volunteer
groups to support and enhance operating policies and procedures, and to provide students with
knowledge and general technical skills, such as in areas of health, illegal drugs etc.
TTC will develop a multimedia campaign to promote the existing guesthouse and restaurant to
tourists. In line with best practice, TTC will promote the project via a dedicated website, leaflets,
word of mouth, meetings, conferences and other key events. This campaign will be modeled on a
successful TTC promotion campaign recently undertaken by several guesthouses and hotels in Stung
Treng.
At the start of the training program, administrative procedures for student enrolment will be finalized,
a baseline assessment of each student will be undertaken and information distributed on the work
program, along with training in the “concept of learning by doing”. Weekly and monthly evaluation of
6

training will be carried out throughout the year to assess the progress of the program, in particular the
aspect of “learning by doing”. At the end of each year, there will be a final evaluation of the program
to integrate any learning into the program and to ensure that students have the necessary skills to be
employed after graduation.
The appointed TTC program coordinator will undertake the overall management and supervision of
the program. Overall coordination of the follow-up and job employment for graduates will be under
the supervision of the TTC project coordinator.

VI.

EVOLUTION-DEVELOPMENT

From 2008 till 2012, the number of guest arrivals to Tonlé guesthouse has increased remarkably. The
fact of this growing is closely related to the best service offered which makes Tonlé become the top
recommended guesthouse and restaurant in Stung Treng town in the Lonely Planet Guidebook. The
table below shows the statistic of Tonlé’s guests from 2008 – 2012.
Number of Guest Arrivals
700
600
500
400
300
200
100
0
2008

2009

2010

2011

2012

What can you do to support us?


Contribute directly to the project by staying in our guesthouse.



Enjoy the hospitality of our trainees by dining at our restaurant, giving our students much
needed on-the-job training.



Share your knowledge and experience in hospitality, English and other skills, we are happy to
learn.



Donate study materials like book, pen and pencil to our trainees.



Donate toward student’s scholarship

7

2010 - 2012 Financial Report
The table below shows the detail of project expenses and incomes (guesthouse and restaurant) in the
two school years 2010 – 2011 and 2011 – 2012.

Expense & Incomes
35000
30000
25000
20000
15000
10000
5000
0
2010-2011

Expenses

2011-2012

Incomes

Some of the students – Promotion 2012/2013

8


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