Monika Svobodova Brand Manager .pdf


Nom original: Monika_Svobodova_Brand_Manager.pdfTitre: Monika_Svobodova_Brand_Manager

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MONIKA SVOBODOVA
46, Shoot-Up Hill, NW2 3QB LONDON
07514 264 922
svob.monika@gmail.com

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Summary
French & English & Czech speaking brand and marketing manager.
Specialised in marketing in international environment, I have a proven record in brand management, marketing
strategy and marketing communications.
Customer-oriented, hard-working, adaptable and able to handle global projects successfully, from the early
stage to the effective application.
After work experience in France, currently seeking a new position in marketing in London which will utilize my
‘can-do’ attitude, fresh thinking and meticulous attention to detail.

Key skills
Brand strategy - As a project manager, I realised brand portfolio audit (180+ trademarks), determined global &
brands (25 brands) and designed brand architecture.
Marketing communications - As a Branding & communications manager, I prepared modern marketing &
communication pack to support new launches worldwide-deployed and translated in 10 countries.
Brand and Product Management; Communications; Event management; French; English; Czech

Experience
Brand & Communications Manager, AIR LIQUIDE; Paris - 04/2012 - 07/2014
Air Liquide is the world leader in gases, technologies and services for Industry and Health.
Air Liquide - 80 countries, 50 000 employees and €15,225 million revenue in 2013.





Responsibilities
• Managing global project of rebranding trademark's portfolio (180+ trademarks)
• Benchmarking & Performing competitors analysis
• Managing relationship with communication agencies (brief, project monitoring)
• Supporting launching of new brands and new products
• Ensuring brand consistency within Group worldwide affiliates
• Managing internal communication events
Key achievements
• Designed new brand architecture and strategy
• Contributed to creation of brand and communication guidelines
• Created marketing & communication pack of new brands and new products - ad campaign, video, POS
=> deployed in 10 countries in 2013/2014
• Created 4 brand books (ex. ARCALTM, ALbeeTM)
• Organised international marketing meeting for 70+ general managers

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Marketing consultant, Freelance; Prague - 03-08/2011
• Supported French companies in their business development in Czech Republic.

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Marketing Manager, Galilée Conseil Opérationnel; Prague - 04/2009 - 02/2011
Galilée Conseil Opérationnel is consulting cabinet focused on French and international tax system.
Small company with 4 employees.

Responsibilities
• In charge of company's marketing and communication
• Managing relationship with customers in France and in Czech Republic
• Supervising tax management
• In charge of VAT return in European Union
Key achievements
• Prepared and implemented marketing plan and strategy
• Created website, corporate brochure, product sheets
• Translated contracts, accounting documents

Education
Post Graduate Master’s Degree — Sciences Po Paris, France - 2011-2012
Management and World Economics - Program Copernic - French scholarship

Master’s degree — Business School EMS, Strasbourg, France - 2008-2009
International marketing and business

Master’s degree — Louis Pasteur University, Strasbourg, France - 2007-2008
International Management

Bachelor’s degree — Louis Pasteur University, Strasbourg, France - 2004-2007
Economics and Sciences

Language skills & IT
French - Bilingual
English - Fluent
Czech - Native speaker
Proficient with Microsoft Office, in both PC and Mac environments

Interests
Basketball
I have been playing basketball for 20 years.
France - 3rd level of Women French League - 2004-2007; Representation of University
Czech Republic - 1st place at Czech Championship U16 in 2000; 1st place at Czech Championship U18 in 2001

References
Recommendation letters and references available upon request.

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