Search Engine Optimization .pdf

Nom original: Search Engine Optimization.pdfAuteur: CT-187

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Search Engine Optimization
Search Engine Optimization is one of the most cost effective and efficient ways to get found
online. Search Engine Optimization is the process of optimizing a website to show search
engines how relevant that site is when certain keywords and phrases are typed in. This is our
area of expertise.

Our focus with this service is to get your website found. That means getting it onto the first
page of search engine results. This is a critical goal because most people do not click through
to the second page of results. Instead they simply try a different search. That means that if
your website is not on the first page, you are not getting found. We work to make sure that
when your potential customers type in words to search for your product or service, your
website shows up, and as near to the top of the results as possible. There are several different
steps that we can take to get your website onto the first page of the search results and these
are explained below.

Social Media
Did you know that, according to eMarketer, one in four people worldwide are using social
networks? That is 1.47 billion people. Many businesses are already switched on to the fact that
they need to get found on social media. Many are failing, and only 12% of Facebook posts are
ever seen by the target audience. The common story among all-too-many businesses is that
social media marketing return on investment is poor. Yet social media marketing can
generate incredible results when applied effectively. We will work with you to develop social
media marketing campaigns that achieve and exceed ROI targets.

Engagement is the name of the game, and that is our strategy with this service. We help you
by building up consistent and authentic brand messages that people can trust and will want
to engage with. While many businesses have built social media profiles, it is arousing interest
and securing customer engagement that motivates customers to take action that most have
failed to achieve. We will make sure you get found on social media and that your potential
customers sit up, pay attention and interact with likes, shares and follows.

Ppc Management
Pay per click advertising is popular with businesses because it seems like an “easy” approach.
Changes can be made on the fly and the cost is low. But all too often campaigns fail to meet
their targets, or even to deliver any return on investment at all. With pay per click campaigns,
too many businesses rely on a “trial and error” approach to achieving their goals. This is
ineffective and results in throwing good money after bad. We excel at delivering pay per click
advertising campaigns that are designed to deliver ROI to your business. Through taking a
methodical approach and making the most of all of the tools available to help businesses to
succeed, we offer campaigns that drive results.
With this service we focus on achieving greater value per dollar spend in your pay per click
campaigns. From defining wording through to securing clicks we will work for you every step
of the way to ensure that you maximize your PPC budget and achieve your targets. Please
note all our pay per click campaigns include costs that are levied by pay per click providers.
That means you can rest assured that what you pay us is everything you will pay.

Website Development
Your website is your shop front so once it gets found by customers you need them to sit up and
take notice. Websites that are visually unappealing, or that cause customers to have to think
too hard about what they have to do, or that do not work the way they should will cost you
customers. Not only that, but many web users now access sites via mobile and when websites
are not compatible by mobile they simply click away.
We have built hundreds of websites for satisfied customers over the years. User friendly and
visual appeal are the principles of our website development process. You want a website
where customers can easily find what they want, and our websites are designed to be easily
navigable to increase your chance of closing the deal. Of course, because our core competence

is search engine optimization all of our websites are also built with SEO in mind, so you have
the best chances of your website getting found.
With this service, our talented designers take into account branding, business type and
industry to produce optimal designs that are consistent with what you do. Meanwhile, our
expert coders develop the backend code that makes it all work, based on industry standards.
You just sit back and tell us what you need.

Our Customers
Whether you run a business or just want help getting your personal website optimized for
greater success we can help. We’ve helped businesses in all sectors to achieve results. From
large conglomerates to small family run businesses, our approach is tailored to meet the
needs of your unique situation. One similarity that ties all of our customers together is the
desire to get found online. And that’s our specialty.

We have helped customers that operate in all different sectors. Whether you’re a local
plumber or a multinational hotel chain we can help you with an online marketing strategy
that makes a difference. We have worked with clients in the tourism, hospitality, local
services, retail, consultancy and housing sectors among many others. All of our customers
trust us to help them get found online.
In each case our approach is the same. We listen, we analyze, we strategize, we help you set
achievable goals and we prepare an action plan designed to raise your online presence. We
cherish all of our customers. Our customers trust us to do what we say we will, when we say
we will do it. That’s because we are task-focused and have the breadth of experience to deliver
quantifiable results. We complement this by staying completely up to date all of the time on
what works and what doesn’t in an industry that is constantly in a state of flux.

For more information please visit

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