2015 US Ecommerce Calendar .pdf



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2015 Ecommerce Calendar
A year’s worth of opportunities to build your online business!

Dec.31 - New Year's Eve
December 25 - Christmas Day
Jan.1 - New Year's Day
Dec. 6 to 14 - Hanukkah
Winter Sales

November 30 - Cyber Monday
November 27 - Black Friday

Feb. 1 - Super Bowl XLIX
Feb. 12 - New York Fashion Week

Nov. 26 - Thanksgiving Day

February 14 - Valentine’s Day

Nov. 11 - Singles’ Day (China)

Feb.19 - Chinese New Year

Nov. 3 - Election Day

December

October 31 - Halloween

January
Mar. 8 - International
Women's Day

February

November

Mar. 17 - St. Patrick’s Day

Oct. 16 - Boss’s Day

March 20

October

Oct. 12 - Columbus Day

September

Sep. TBA
New York Fashion Week

March

2015

Spring begins

April 5 - Easter

April
Apr. 15 - Tax Day

September 13

Grandparents' Day

September 7 - Labor Day

August

Apr. 22 - Earth Day

May

Back to School season

July

June

May 10 - Mother’s Day

May 25 - Memorial Day
July 26 - Parents’ Day
July 4 - Independence Day

Don’t-miss events

June 21 - Father’s Dayº

Other promotions

(preparation period shaded)

(preparation period shaded)

Weekly advice

... to help you make the most of your PrestaShop’s Store
prestashop.com

JANUARY
Sunday

“Stay on top of important ecommerce dates and create your own events using
this calendar. Surprise and amaze your customers all year long!”

2015

Monday

Tuesday

Grégory Boudailliez, tapis-chic.com

Wednesday

Friday

Thursday

1

Saturday

2

3

New Year’s Day

4

5

6

7

8

9

10

13

14

15

16

17

20

21

22

23

24

27

28

29

30

31

Epiphany

11

12
National Retail
Federation -  Retail’s
BIG Show

18

19
Martin Luther King
Jr. Day

25

26

January Tips 
Got excess inventory after the holidays? Run a sale!
57% of internet users leave a site that takes longer than 3 seconds to display. Make sure your site is fast
enough to support increased traffic for this year’s special offers. Stand out by reducing the time your
pages take to load.
Get to Know Your Customer Day (3rd Thursday of the beginning of each quarter): connect with your
customers by sending a hand-written note, picking up the phone or conducting a survey.
To save an hour a day, automate resupply by orders - you’ll avoid stock shortages and costs related to
excess stock.
Don’t hesitate to pamper your best customers at the beginning of the year by offering them a private sale .
Inform them via newsletter or SMS.

Build a successful ecommerce business in 2015!
SOFTWARE – TRAINING – MODULES – TEMPLATES

FEBRUARY
Sunday

1

2015

Monday

Tuesday

“We offer customers incentives, such as free shipping or $5 gift certificates, to make purchases. We then reassure visitors by displaying customer product reviews on the home
page. By combining the two strategies, we quickly convert visitors into customers.”
Eddie and Ryan, wishtrend.com

Wednesday

Friday

Thursday

Saturday

2

3

4

5

6

7

9

10

11

12

13

14

Super Bowl XLIX

8

New York Fashion
Week Fall/Winter

15
22

16

17

18

Presidents’ Day

MAGIC in Las Vegas,
Nevada

23

24

19

Valentine’s Day

20

21

27

28

Chinese New Year

25

26

February Tips
51% of internet users intend to give a gift on Valentine’s Day. Offer your customers special gift idea
selections and make sure they’re delivered on time by sending order deadline reminders.
32% of sites are chosen for delivery speed. Don’t forget to offer different delivery options to win more
customers.
Site ergonomics is your main tool to increase profitability. Regularly test the customer experience on
your site: create a customer account, look for a product, add it to the shopping basket, proceed with the
purchase (then cancel your order). Re-discover your site and note all the points that could be optimized.
Think about using statistical and analytics tools to easily optimize your site, your sales and each product
sheet.

Build a successful ecommerce business in 2015!
SOFTWARE – TRAINING – MODULES – TEMPLATES

MARCH
Sunday

“When a customer asks us a question over social media, we reply right away.
Thanks to this strategy, 20% of our customers are regular customers.”

2015
Monday

Tuesday

Jason Burlin, 29nunder.com

Wednesday

Friday

Thursday

Saturday

1

2

3

4

5

6

7

8

9

10

11

12

13

14

16

17

18

19

20

21

International
Women’s Day

15

St. Patrick’s Day

22

23

24

29

30

31

First Day of Spring

25

26

27

28

March Tips
Although the specifics vary by country, most purchases are made by bank card, wallet or upon product
reception. By offering your customers the most appropriate payment method for their region, you’ll
optimize your conversion rate.
Think about the ladies in your database: offer them a gift or a reduction, and program your communication
for Sunday, March 8th.
The first day of Spring is a great time to run a “Spring Cleaning” sale.
Optimize customer satisfaction and conversions using Live Chat. 60% of undecided internet users are
more inclined to order if they receive advice in real time. This low-cost tool lets you provide information to
visitors immediately and convert them into customers.
Your customers are your best ambassadors. Don’t hesitate to share your new products and best sellers on
social networks and organize viral games to increase your community and reward fans.

Build a successful ecommerce business in 2015!
SOFTWARE – TRAINING – MODULES – TEMPLATES

APRIL

2015

Sunday

Monday

Tuesday

“When I started selling on Amazon, my daily sales tripled in just a few days. Then, I started
selling my products on other marketplaces. Within a year, I went from making 40 to more
than 600 sales a day! I’m also able to sell my products abroad without having to translate
my website into 10 languages.”
Jérôme, Foxchip.com

Wednesday

1

Friday

Thursday

Saturday

2

3

4

April Fools’ Day

5

6

Easter Sunday

Easter Monday

12

13

19

20

7

8

9

10

11

14

15

16

17

18

Tax Day

Get to Know Your
Customer Day

22

23

24

25

21

Earth Day

26

27

28

29

30

April Tips
Try testing new call to action buttons (size, shape, color, location) and use A/B testing to measure their
impact. Sometimes a slight change is all it takes to increase conversion rates.
Make your products visible to millions of visitors per month by offering them in marketplaces. Synchronize
your catalog and generate orders directly from your back office in one click - and see your sales multiply
by 15 effortlessly.
Looking for ideas to boost your average shopping cart value? Opt for personalized cross selling on the
shopping basket confirmation window: you’re likely to see your average cart value increase by 30%!
Time to give back to the environment - get involved in a charity or consider switching to recyclable
packaging.
Create a Gift Guide landing page for Mother’s Day gifts. Send an email with the “Perfect Gifts for Mom.”

Build a successful ecommerce business in 2015!
SOFTWARE – TRAINING – MODULES – TEMPLATES

MAY

2015

Sunday

3

Monday

4

Tuesday

5

“Since we started improving SEO, revamping our newsletters and partnering
with influencers, we have seen a 40% rise in the number of unique visitors to
our site.”
Bernard Quenon, sebio.be

Wednesday

Friday

Thursday

Saturday

1

2

6

7

8

9

Cinco de Mayo

10

11

12

13

14

15

16

17

18

19

20

21

22

23

24

25

26

27

28

29

30

Mother’s Day

Memorial Day

31
May Tips
Get your customers’ attention: easily build loyalty by sending birthday coupons. Although this is a
common practice, it’s still very much appreciated!
An easy tip to increase sales and win customers at the same time: propose a gift card as a “last-minute
gift” for Mother’s Day. With sales up 30%, gift cards are certain to please… and bring you new visitors
without having to spend money on advertising.
Take a tip from brick-and-mortar stores and encourage impulse purchases in your shop. Propose a special
order adapted to your customers directly on the shopping basket summary. This is a simple way to
increase your average basket and move the products you want to.
Prepare a promotional campaign for Memorial Day Weekend via email, social networks and your
homepage.
75% of internet users don’t venture beyond the first page of results returned by search engines. Make sure
you get seen by using search engine optimization to land at the top of the list. Work on a list of keywords
that correspond to your products and to your customers’ searches to use in your content and tags. Use
the Google adwords keyword generator, for ideas and search statistics.
95% of users will leave a site if they don’t get a result during their first search. Don’t lose them! Optimize
your search and search filters so that your customers easily find the ideal product or gift.

Build a successful ecommerce business in 2015!
SOFTWARE – TRAINING – MODULES – TEMPLATES

JUNE

2015

Sunday

Monday

1

Tuesday

2

“We always include a little hand-written message with each delivery. Sometimes it’s just a little ‘thank you’, but customers appreciate it and order from us
again!”
Cécile de la Clergerie, jaiplusdecroquettes.com

Wednesday

Friday

Thursday

Saturday

3

4

5

6

Internet Retailer
Conference &
Exhibition in Chicago

7

8

9

10

11

12

13

14

15

16

17

18

19

20

21

22

23

24

25

26

27

29

30

Father’s Day
First Day of Summer

28

June Tips
Create a Gift Guide landing page for the perfect gift for dad. Remind customers Father’s Day is around the
corner and promote your Gift Guide.
Do many of your customers abandon their baskets before finalizing their purchases? Set up an automatic
abandoned basket reminder (with or without a special-offer code), to encourage your customers to finalize
their orders… and to increase your conversion rates by up to 15%.
The “Products and sales” block in your shop’s administration panel gives you access to the words that are
most searched for on your site. Consult the sales and conversion rates for each corresponding product these are what interest your visitors. Try optimizing graphics, prices and product descriptions if you think
the conversion rate is low.
Keep your shop design up to date with what’s going on: special offers, anniversaries, events. There are
tools that allow you to do this in one click, without having to change your shop’s entire theme, so you’ll
always have a professional, fully-optimized site!
Pamper your best customers by offering them a private sale and informing them via newsletter or SMS.

Build a successful ecommerce business in 2015!
SOFTWARE – TRAINING – MODULES – TEMPLATES

JULY

“I worked with a professional to photograph each and every product, and create
a uniform look across all categories.”

2015

Sunday

Monday

Tuesday

Abe Shaw, eatingtools.com

Wednesday

1

Friday

Thursday

2

3

Saturday

4
Independence Day

5

6

7

8

9

10

11

12

13

14

15

16

17

18
25

Get to Know Your
Customer Day

19

20

21

22

23

24

26

27

28

29

30

31

Parents’ Day

July Tips
Promote a sale on Made in America or patriotic items for 4th of July!
Essential to building an online store, m-commerce represents 20% extra potential customers on your site.
Win over these future buyers by making your shop mobile-friendly or opting for a responsive theme if you
don’t have one already.
Continue to sell during the holidays by offering delivery to a holiday address. Offer free delivery, with or
without a minimum purchase, and provide an accurate delivery date.
Take advantage of the summer to review your catalog graphics and make them as attractive as possible
before the end of the holidays. Here’s an idea: 31% of internet users purchase more easily when the
product is presented with multi-angle photos. Improved graphics and quality zooms can increase product
sales by up to 54%.
Get off to a successful start after the summer holidays by setting up a complete loyalty program with
rewards, customer referrals and “Like”. In just several weeks, this will significantly contribute to boosting
your referencing, reputation, traffic - and turnover.

Build a successful ecommerce business in 2015!
SOFTWARE – TRAINING – MODULES – TEMPLATES

AUGUST
Sunday

2015

Monday

Tuesday

“Stay motivated! It’s tough to stay enthusiatic and focused on everything at once: your
shop, online presence, customer service, fashion trends, the economy, etc. But there’s too
much competition to rely on a good reputation alone. Staying motivated and informed
helps a lot!”
Bertie and Jeff, bertiescloset.com

Wednesday

Friday

Thursday

Saturday

1
2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

19

20

21

22

25

26

27

28

29

Back to School
Season starts

23

24

30

31
August Tips
Give yourself a break! Being an e-merchant requires wearing many hats, from running the site to managing
customer relationships to overseeing purchases, logistics, software development and more. Don’t forget to
take care of yourself, too. :) If you feel like it, activate a vacation mode on your shop for a few days.
Back-to-School is the second high point of your e-commerce year. We have three pieces of advice to make
your sales a success: send special offer emails, organize flash sales and offer free delivery. Discover our
selection of modules that are certain to increase your turnover.
Think about latecomers and organize flash sales on your “Back to School” products.
90% of internet shoppers use a price comparison service before buying. Optimize your sales by exporting
your products to comparison services.

Build a successful ecommerce business in 2015!
SOFTWARE – TRAINING – MODULES – TEMPLATES

SEPTEMBER
Sunday

6

2015

Monday

7

Tuesday

“To optimize indexing and make sure your site is SEO-friendly, you need to conduct some in-depth research before creating categories and sub-categories. SEO
is an excellent way to generate traffic, and I think it’s the best way to boost sales.”
Osni Santos, aikade.com/br

Wednesday

Saturday

1

2

3

4

5

8

9

10

11

12

New York Fashion
Week Spring/Summer
2016

Patriots’ Day

Labor Day

13

Friday

Thursday

14

15

16

17

18

19

21

22

23

24

25

26

National
Grandparents’ Day

20

First Day of Fall

27

28

29

30

September Tips
Fall is just around the corner - run a sale on your overstocked summer inventory for Labor Day weekend!
To increase conversion rates and reassure visitors, set up customer reviews: 7 out of 10 internet users
read reviews before buying and 91% of them say that the reviews encourage them to buy.
Visit your site as a new customer would, or ask your friends and family to help you out. Are categories
clear and easy to understand? Don’t hesitate to review each title for clarity and simplicity - and don’t forget
about search engine optimization.
Promote early holiday shopping with shipping incentives.

Build a successful ecommerce business in 2015!
SOFTWARE – TRAINING – MODULES – TEMPLATES

OCTOBER
Sunday

2015

Monday

Tuesday

“The basis of creating consumer confidence is always looking after your visitors and
making life easier for them, and doing so rapidly. The most important thing is to really pay
attention to your customers. We listen to their needs and make sure we stock the best
products that are right for them--at the lowest prices, of course!”
Eva Rodríguez, SelfPackaging.com

Wednesday

Friday

Thursday

Saturday

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

Get to Know Your
Customer Day

Boss’s Day

Columbus Day

18

19

20

21

22

23

24

25

26

27

28

29

30

31
Halloween

October Tips
A little reassurance goes a long way toward converting visitors into customers. From homepage through
payment, make your commitments visible in the footer: satisfied or your money back, dispatched in less
than 48 hours, secure payment. At the top of each page, show your store’s telephone number. Even if no
one ever calls, they’ll know they can reach you if they need to.
Christmas is coming… Replenish your stock, especially bestsellers and other sought-after products, to
avoid shortages during the most important period of the year.
Get ahead of the competition: immediately apply a special referencing strategy (SEO and SEM) for the
holidays and launch your advertising campaigns.
Don’t forget to download the PrestaShop Holiday Guide for tips and tricks to boost conversions during the
holidays!
Nearly 50% of consumers begin their purchases at the end of October. Create dedicated categories, special
pages and banners to capture early Christmas purchases.

Build a successful ecommerce business in 2015!
SOFTWARE – TRAINING – MODULES – TEMPLATES

NOVEMBER
Sunday

1

2015

Monday

2

Tuesday

3

“We ensure outstanding service to our customers by replying to questions and
requests as quickly as possible. We aim to respond to queries within a 4-hour
timeframe.”
Rebekah, cupcakesandcola.com.au

Wednesday

Friday

Thursday

Saturday

4

5

6

7

11

12

13

14

Election Day

8

9

10

Veterans’ Day
Singles’ Day (in China)

15

16

17

18

19

20

21

22

23

24

25

26

27

28

Thanksgiving Day

Black Friday

Small Business
Saturday

29

30
Cyber Monday

November Tips
The Christmas season is the most important time of the year for most e-merchants. Your shop must be
fast and easy to use to attract consumers. Don’t hesitate to contact your host to make sure that your site
can support the increased traffic.
Prepare an “Advent Calendar” to be opened December 1st on your shop. This will encourage visits and
purchases throughout the Christmas period. Program a pop-up each day that presents the “gift” your
visitors have won (such as a special offer on a product). It’s both appreciated and addictive.
Black Friday and Cyber Monday are just around the corner! This is an opportunity for you to significantly
increase your turnover. Emphasize the limited-time offer to encourage impulse purchases.
Personalized gifts are a big hit. To increase conversion rates, suggest that your customers personalize
products they order from your shop.

Build a successful ecommerce business in 2015!
SOFTWARE – TRAINING – MODULES – TEMPLATES

DECEMBER
Sunday

6

2015

Monday

Tuesday

“To boost holiday sales we’ll run a Boxing Day special just after Christmas, and then some
sales and special discounts through January. Speedy shipping is something we promote
heavily the last few weeks before Christmas; we offer $6.95 flat rate shipping all year
round.”
Emily and Liam, sillymillymoo.com.au

Wednesday

Friday

Thursday

Saturday

1

2

3

4

5

7

8

9

10

11

12

14

15

16

17

18

19

Hanukkah

13

Super Saturday, Lastminute Shoppers

20

21

22

23

24

First Day of Winter

27

28

29

30

25

26

Christmas Day

Boxing day

31
New Year’s Eve

December Tips
The little extra that makes a big difference: offer to package orders with a customizable card. If you want
to stand out from your competitors, don’t hesitate to offer this free of charge during the Christmas period it just might be what makes a customer choose you over the competition.
Next weekend is the most important for e-commerce merchants. Be visible! Think about advertisements
on search engines: they increase traffic to your site by 79%. Opt for Google Shopping so that shoppers will
be enticed to your store as soon as they see your products on a Google search.
Avoid dissatisfied customers by clearly stating the order deadline for in-time-for-Christmas delivery.
If you have enough energy after Christmas, don’t hesitate to set up a special offer for Boxing Day. This will
help you get rid of excess stock and gear up for January.
Take advantage of the quiet Christmas period to prepare prices for your January special offers. Do it all in
just a few clicks by product, brand, category and more. Take advantage and rest up before the New Year!

Build a successful ecommerce business in 2015!
SOFTWARE – TRAINING – MODULES – TEMPLATES


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