Portefolio YoramSalamon 2013 BR .pdf

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Yoram Salamon
«I’M NOT AN ARTIST, BUT A CREATIVE WHO LIKES TO DO ART»
facebook.com/salamonyoram - y.salamon@gmail.com - +972(0)5.23.75.48.97

«I’M NOT AN ARTIST, BUT A CREATIVE WHO LIKES TO DO ART»
Creative, in love with words and with their “mise-en-scene“, staging.
I return them, distort them, borrow them ... mispelling semantics... I love playing
with their common sense, or first, and give them new meaning. A one-way, a hidden
meaning, a meaning that creates the emotion, the emotional connection.
The shape also accompanies this work. The bottom can not take it’s meaning without
form.
The typography, the arrangement of letters, their visualization in the space assigned
to them ... I choose images that will conceptualize my sentences...
Like any creative my goal is to impact the mind of my target audience. Driving him
where I want him to stand by questioning himself to the message that I claim. Nothing is clear ... the evidence is too easy, it does not decrypt. Encode a message for
better spread... Here is my approach.
So am I an artist? Who determines an Artist’s value? Him? The public? Academic
rules? Criticism?
No, I am rather a creative, a creative who has things to say, a message to communicate.



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