Beijing Kids (1) .pdf

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Go with the
Miss Muesli wants you to break
your fast the healthy way
by Nimo Wanjau


wo years ago, Czech native Klara Dlouha (pictured on the
bottom left) received handmade muesli as a Christmas gift
from her sister. She started doing her own research after
having trouble consistently finding affordable muesli for breakfast,
meeting future business partner Anita Zhang in the process. On
October 21, they opened Miss Muesli in Xiguan Hutong right next
to Cuju Moroccan Bistrot and Rummery.
The duo sources their ingredients from Europe and China, using
import companies like the ones that Zhang used to work for, and suppliers whose main clientele consists of hotels. The ingredients are stored
and prepared in the kitchen at the the back of their shop.
Miss Muesli sells muesli and granola; the latter is baked, resulting in a
clumpier and more substantial breakfast cereal. A row of shelves divide
the shop front from the back, loaded up with muesli mixes weighed,
packed, sealed, and stamped by the women themselves.
Miss Muesli has four different types of pre-mixed muesli and one
granola. The muesli flavors are Miss Fruit Fever, Mr. Naughty Nut,
Miss Beijing Kiss, and Mr. Fig and Mrs. Date. The granola mix is called
Granny Granola. All mixes come in two sizes: 400g and 750g. The 400g
bags cost RMB 35 for the muesli and RMB 45 for the granola, while
the 750g bags cost RMB 58 for the muesli and RMB 70 for the granola.
For the holiday season, Dlouha and Zhang are packaging their cereals
in glass bottles to give as gifts; these cost RMB 60 for the muesli and
RMB 70 for the granola.
Miss Muesli mixes are made up of three components: a base (e.g.
oats, rye, buckwheat, and granola), dried fruits (e.g. Chinese red dates,
cranberries, figs, hawthorn, goji berries, red raisins, and rose buds),
and nuts and seeds (e.g. pecan, pistachios, hazel, pumpkin seeds,
white sesame, and linseed). Customers can also tailor their muesli or
granola according to dietary needs; prices will vary according to the
weight of the ingredients.
Every month, one special mix is offered at a discount. For example,
Beijing Kiss was created with the intent to introduce muesli to the
Chinese market but has become a favorite with foreigners instead,
due to its ingredients such as goji berries, longan, Chinese red dates,
and others, to give it a local twist.
Orders can be made through the website, by email, by phone, or in
person. Orders are delivered by kuaidi for a fee of RMB 10 regardless of
distance. Most muesli orders can be delivered within one or two days,
while granola requires an extra day to allow for baking time.


beijingkids 2014 December

photos: Serena Xu

Miss Muesli 燕麦小姐
Tue-Fri 3-8pm, Sat-Sun 11am-6pm. 42 Xiguan Hutong,
Dongcheng District (188 0116 8480, missmueslibeijing@gmail.
com) 东城区细管胡同42号

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