Coca Cola100 mashup licensing FINAL.pdf

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April 20, 2015


Based in Vancouver, Canada, Herschel Supply Co. is a design driven global accessories
brand that produces quality products with a fine regard for detail. For the “Mash-Up”
collection, Herschel Supply Co.’s Little America and Heritage backpacks, along with the
Novel duffle, Anchor laptop sleeve, Charlie wallet and Chapter travel kit feature a custom
print designed by forpeople. The bags will be available at Coca-Cola retail stores.

The Moleskine brand is synonymous with culture, travel, memory, imagination, and personal
identity--in both the real world and the digital world. It is a brand that encompasses a family
of nomadic objects: notebooks, journals, bags, writing instruments and reading accessories,
dedicated to our mobile identity. Moleskine objects are partners for the creative and
imaginative professions of our time. They represent, around the world, a symbol of
contemporary nomadism. Moleskine design is by David Schwen of Dschwen LLC and the
collection will be available at

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