press release biilink .pdf
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Paris, 19 May 2015
Stéphanie Wismer Cassin, a passionate entrepreneur and Chief Executive of the JADOR Group, launches
Biilink, The first marketplace for startups
Revealing the new economy, a global issue for the future.
The new economy and its ecosystem are not very transparent at the moment (for example, there are no exact figures
the number of startups in the world), so it is crucial that we get a new tool to make everything much clearer.
Biilink is very committed to the new economy and entrepreneurship, this is why it is targeting hundreds of thousands
of entrepreneurs around the world, to provide a simple and attractive tool, designed for “startups.”
Biilink will be available from 19 May 2015, and will enable startups around the world to meet up, to reference and
promote themselves, assess one another and be connected to the ecosystem as a whole, thanks to geolocation tools,
an advertising module (for staff recruitment, finding contractors, guidance, funding etc.), whilst having “links” to social
networks and various key tools for the new economy, inter alia professional networks, finance platforms and
Biilink intends to be THE catalyst, which will speed up project management by establishing the necessary links
between referencing, communications, financing, HR resources and guidance.
A star is born…
At first, Biilink defined itself as being a social network for women’s initiative and mutual help, biilinkforwomen.com,
by putting women entrepreneurs in touch with one another and with a network of business partners, who could help
them develop their projects.
When Stéphanie Wismer Cassin decided to prepare a new version of the site, biilink.com, she based it on her
observations. She had followed over 1000 projects and, despite progressive measures from the public authorities and
private players, had noted that startups, a major economic issue for the future, were still confronted with a significant
number of obstacles, such as the extremely limited time span between concept development and raising capital, lack
of transparency in the market, fragmentation of resources, local isolation of players, protecting ideas, etc.
This new platform is therefore aimed at startups and entrepreneurship in its widest sense, destined for men and
via the internet and its mobile application, translated into French and English.
The sky is the limit!
Biilink has a two-‐fold objective:
! Preventing projects from moving to other countries, reducing the failure rate by generalising resources,
reinforcing project protection and supporting international exchanges in terms of “skill resources.”
! Showing potential and real market figures with analytics, in order to raise public authority awareness, so that
entrepreneurial standards worldwide can be harmonised.
Stéphanie Wismer Cassin says, “What about a “Gumtree®” for startups, as instantaneous as Twitter®, with a “micro-‐
blogging” dimension like Tumblr® or Medium®, which is so important for young fledgling entrepreneurs, who just really
All of this with a sort of “matching” logic like an entrepreneurial Match.com®.
What is our aim? We want to bring together 50,000 to 60,000 new startups on our platform every year!
We are aiming for a worldwide and far-‐reaching potential. Internationalisation and geolocation are important
strategic elements of the project. How could it be any other way?”
“Hi! I’m a business angel from L.A.”
“Hello, we are developing our innovative startup in France. Here is our concept ...”
“Hey guys, you project sounds f… awesome! I’ve seen you’re looking for funds?”
But who is behind it all?
Stéphanie Wismer Cassin -‐ Social entrepreneur
Stéphanie Wismer Cassin has been an entrepreneur since the age of 23 and at the age of 36 is
currently in charge of Jador Group.
Stéphanie is passionate about business and digital technologies and has been providing
project guidance, going beyond her professional duties as manager.
This dimension as a social and humanist entrepreneur, notably pushed her to create Biilink in
2013. It is the 1st social network, to provide business project guidance for women,
biilinkforwomen.com. It helps women entrepreneurs to get into touch with one another and
also with a network of business partners that can help them develop their projects (banks,
the site brings together 30,000 women users.
Stéphanie Wismer Cassin launched 3 national competitions over a year in this framework:
“Ma première entreprise” awarded by Fleur Pellerin, Associate Minister in charge of small and medium-‐sized businesses and the
digital economy, “Mon Business, ma passion,” and in partnership with Marie-‐Claire magazine “Je crée, je développe, je pérennise”
sponsored by Jacques-‐Antoine Granjon, founder and Chief Executive of Vente-‐privée.com.
Her commitment to business also led her to take part in AfricaFrance’s kick-‐off meeting in Bercy, which is a Franco-‐African
Foundation for Growth chaired by Lionel Zinzou.
In May 2015, Stéphanie Wismer Cassin is launching a new version of Biilink. Biilink has a community site and mobile application and
will become the first world marketplace dedicated to the new economy.
Proudly Propulsed by Biilink Agency
Biilink Agency is a digital agency. Its core business lies in
developing collaborative platforms. It puts its experience and
know-‐how at its clients’ disposal, as well as its internal
developments. Biilink.com is a typical example of this.
We are constantly pro-‐actively monitoring developments in the
market. Our expertise and knowledge about various web
technologies mean that we can develop all sorts of sites, applications, ranging from institutional to internet-‐commerce websites,
Our position as a “general agency” means that we can provide comprehensive and tailor-‐made guidance, from producing tools for
our clients to managing their internet reputation, whilst ensuring strategic coherence! Biilink Agency is a Jador Group company.
Created and chaired by Stéphanie Wismer Cassin, Jador Group employs 105
members of staff, with a turnover of €15M and 3 main subsidiaries:
Prestabat Energie & Biilink agency.
Hubb specialises in Hi-‐Tech solutions for brand distribution B2B -‐ B2C, in telecom,
computer and internet sectors.
Prestabat Energie is a service provider in the field of new energies, renovation and
Biilink Agency is the innovation subsidiary of Jador Group, specialised in digital
Biilink.com and Biilinkforwomen.com, are therefore 2 frontrunners from a group, which is committed to business and making
positive contributions to the economy. The Biilink project is entirely financed by Jador Group.
Its leitmotiv is detecting talents to lead a community of men and women around the group’s DNA “one for all and all for one!”
Agence Albera Conseil -‐ +33 1 48 24 04 50 -‐ Farida Koulibale: firstname.lastname@example.org
Editorial: “One for all and all for one!”
I am passionate about business and digital technologies and have been providing project
guidance, going beyond my professional duties as a manager.
This dimension as a social, humanist entrepreneur, encouraged me to create
Without any capital of my own, I invented an internet service, which my group used to
develop this social network specifically designed for business women, who are a driving
force for economic growth, which has never been used up till now.
In the space of a year, the website managed to bring together 30,000 members and helped
us to identify a fundamental need: to highlight players in the new economy and improve the
ecosystem’s visibility as a whole.
Indeed, during a time of globalisation of services and communication, startups are confronted
with several major issues that we are all aware of. Limited time span between concept
development and raising capital, lack of transparency in the market, fragmentation of
resources, local isolation of players, protecting ideas, etc.
Startups need to be identified just like any other market player. Identifying them helps
speed up links between project leaders and financiers, ensuring everyone’s success.
This is why I developed Biilink, the first global marketplace.
This tool is the solution to a major economic challenge. The startup market is
planetary and needs are interconnected and are the same for everyone.
In France, only 322,800, out of 538,000 companies that were created, required funding
and only 352 received backing from a business angel!
So, with the help of Biilink a business angel in Los Angeles can find a startup to back even
on the other side of the world! And conversely, companies will be able to post their
requirements on-line and the whole world will be able to help them too.
Biilink has two goals: stopping precarious business conditions and making the new
economy’s market more transparent, estimated at 300,000 startups according to The
On 19 May a project will be born, which will have a positive impact on the world by
highlighting today’s economy for tomorrow.
“One for all and all for one!”
Stéphanie, Social entrepreneur