Bachelor Thesis Florian Pollet .pdf

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2012 on YouTube and have seen its commerce activities considerably increased since
then. The thesis will try to understand the reasons behind this success to answer the
questions that have been raised.

1.4 Main Objectives
The main objectives for this work are to:
 Understand the triggers that make a video viral
 Understand how to convert video views in sales
 Understand the importance of creating a strong brand and how to do so
 Demonstrate that a start-up can compete against global well-implemented
brands now more than ever before
 Understand how DSC created a sustainable growth years after the launch of
the video


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