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THE PREPPY CLUB
PROVIDED BY THE CREMIEUX EDITORS
Best of NYC
Herringbone Wool Overcoat Short Length/ Slim Fit
The Warmest Parka
Downfill (90% Down, 10% Duck)
Loro Piana Storm System Wool Fabric
and Bluetooth Connectivity and Technology
Navy Pinstripe Suit Pattern Printed
Nylon Packable Down Jacket, Imported
Plaid Wool Unconstructed Jacket, Portugal
Double Layer Wool Plain Weave Scarf, Italy
Vitale Barberis Fabric - Three Piece Suit, Portugal
Vitale Barberis Hand Made Coat, Italy
Monk Strap Suede Shoes, England
Cashmere Herringbone Jacket, Italy
Pima Cotton Knit Shirt Button Down, Imported
Cashmere Hoodie with Suede Patches, Imported
A multi-faceted perfumer with diverse inspirations, Ralf Schwieger has worked for leading Houses and his
works includes the world famous Hermes Eau de Merveilles, Marc Jacob Men & Yves Saint Laurent Baby Doll.
Today he is proud to debut the first signature Cremieux fragrance. How did this story start?
The Preppy Mag has interviewed one of the fragrance world's most respected names to find out.
N YC ’ S M O S T P R O M I N E N T TA L E N T
The Preppy Club: Born and raised in Germany,
you started studying fragrances at 30 after
training in Chemistry, this is rather late. How did
you discover your vocation for scents?
Ralf: Growing up, my best friend’s family had a
window-dressing business specialized in perfumery
stores. I became familiar with the brands and their
advertisement and last but not least accumulated a huge
stash of testers. Scents were an important expression of
myself and over time I became more and more
interested in the design and artistic aspects of fragrances
and the scientific curiosity, which drove me into the field
at first, fell behind…
TPC: When did you decide to move to the USA
R: I have always been attracted to big cities. Berlin was
the first big city I lived in and loved for all the possibilities to meet people and indulge in cultural events. But I
was looking forward to live abroad and my career choice
brought me to Paris and finally to New York in 2000. I
would have loved to live in London but unfortunately
the opportunities for working in fragrance development
are limited there. Heavily influenced by Anglo-
American culture during my adolescence, I felt at home
in New York City right away and I still enjoy the cultural
and ethnical diversity here compared to more homogenous Germany.
TPC: Has living in New York City influenced your
fragrance creations? If so in what way.
R: I very much enjoy New York’s climate: hot, almost
tropical in summer and the assurance to experience a
snow storm in winter. The luminosity here is outstanding. This sunny disposition has hopefully influenced my
creations but the American fascination with fresh and
clean scents certainly has.
TPC: What does Fashion and Beauty have in
R: Wearing a scent is quite like wearing a second skin or
a garment. I think it is quite straightforward that fashion
has been heavily linked to fragrances for the last
TPC: When did the collaboration between you
and Stephane Cremieux start?
R: First exchanges about the project started two years
ago but most of the development work was done in
2014. It is important not to rush during fragrance
development and always good to pause and come back
to a scent a little later, just to see whether there is still
enough interest in the fragrance.
TPC: What's the inspiration behind Cremieux's
first fragrance and how did this fragrance
R: The preppy style was a huge inspiration. Cremieux is
a brand with a strong French heritage, so we had to find
a way to weave French elegance into American ease. To
start, we developed several accords to illustrate the
texture of fabric used for the iconic Cremieux style - the
one we focused on was a ’felt accord’, a creamy woody
note, which interprets the easy-to-like and easy-to-wear
style of the Cremieux apparel.
TPC: If you could describe this fragrance in few
R: The scent is warm with a fresh introduction through
bergamot and pear - an oriental woody note with French
lavender and iris oils built into a comfortable woody
F R E D E R I C VA U C A M P S
E R I C K AY S E R
Frederic Vaucamps is the man who turned a local pastry of Northern France into a dessert phenomenon. Fred's version of the traditional
"Merveilleux" is a suite of surprisingly light meringues, coated with aerial whipped cream and covered in chocolate flakes. In Paris, Fred's
6 elegant stores have turned around the traditional dessert scene and demonstrated how the most demanding palates can been
seduced by the magic of his pastries. Today, clients patiently line up on the sidewalk of Fred's stores in Geneva, Paris, London and
Brussels for a chance to taste his delicious specialties. This year, New Yorkers too have fallen in love with these unique creations in the
heart of the West Village.... It's time for a sweet break, let's meet Fred!
The Preppy Club: You're from the North of France,
could you tell us a bit about the lifestyle there?
Frederic: To single out one trait of our lifestyle, we are
a warm-hearted and festive population. We are known
for our tempestuous weather and, probably as a
response to it, for our generous and facetious character.
These is always an opportunity to celebrate in the North.
Carnavals are a big thing here; and so are birthdays,
weddings and friends gathering. And of course, at the
end, there is always a cake for everybody to share.
TPC: How did the story start with The Merveilleux?
F: Well it started in my production lab 30 years ago in a
small city of Northern France. At the time I was running
the regular type of bakery that you can find in all French
cities and villages. I became interested in the Merveilleux, a traditional pastry of our region that was part of
my assortment. I experimented for years and eventually
came up with a new recipe. Beside suiting my taste, it
had the great benefit of requiring less early preparation
after my frequent nights out with my friends. My
Merveilleux became popular in town and then gradually
drew people from neighboring towns and beyond; to the
point where I was selling much more Merveilleux than
any other pastries. I decided to close this store and open
my first store in the capital city of Northern France,
Lille, and I simply named it "Aux Merveilleux de Fred".
Today each of our 17 stores replicates on-site and
by-hand the process and recipe of the original store in
Lille. This is the heart of our identity.
TPC: Are you adept of the motto "Less is more"?
F: My philosophy is more driven by balance than by
minimalism. However, I think that a good pastry should
be sized minimally to leave its taster asking for more.
TPC: Describe in a few words a perfect meringue?
F: A meringue must taste caramel, be aerial and eaten
right out of the oven.
TPC: Describe your favorite outfit...
F: I usually wear chino pants and a shirt. I love quality
shirts. I am a collector!
TPC: Is pastry a matter of style, too?
F: I feel that, when I started as a Chef, style and pastry
did not have much to do together. But today, they
obviously have evolved to combine and reinforce each
other very well. It is a field that I have come to
constantly research for the decor and materials of our
stores, the design of our packaging, and the atmosphere
we create for clients.
TPC: In your opinion, the best color for a suit is...
F: Black is the universal reference for a suit but my
favourite is Marine Blue.
TPC: What would be a typical day in the life of
F: With the development of my brand, I don’t really
have a typical day anymore. However routine remains in
2 daily milestones: I wake up very early in order to have
time for myself and for a quiet coffee, and I stop at 6pm
for a beer with whoever is with me at that time.
In regards to Fashion...
TPC: What’s your business meeting attire?
F: See my favourite outfit above and a pastry chef
jacket by Bragard.
TPC: If you had one mandatory fashion accessory to pick...?
F: The only mandatory accessory to me are my glasses!
Recognized as one of the most talented artisan bakers of his generation, Eric Kayser has built his
reputation on his passion for bread, the quality of his products and his incredible skill to combine
authenticity and innovation in the world of French artisanal bakeries. Today, Maison Kayser has
over 8 locations in the city, and more to come...
The Preppy Club: 130 shops in over 20 different
countries, why did you choose NY are your new
Eric: New-York is such an amazing place, with a great
energy, which is motivating. But New-Yorkers are
experts in food, so it’s a big challenge to be accepted by
them. Now, we can see everyday how they like the
quality of our product.
TPC: Paris, NY - same love for real/good bread?
E: Exactly! I am so proud when I see people in NY in the
afternoon having a piece of baguette such as people in
France do. New-Yorkers are fond in food and they
understand very well the features of the bread, such as
fermentation, or caramelization.
TPC: Tell us about the french "Art de vivre"...?
E: We like to have friends in our home for diner, with
good food prepared with fresh ingredients, good wine
and of course good bread. It matters to prepare
something for our friends/ family.
TPC: What would be your idea of the perfect
E: Eggs, bread, fruits, grains, milk and a lot of viennoiseries! According to me, croissants are what you see first
when you brunch.
TPC: What's your favorite type of pastry during
E: Bûche au café! Each year, we have it in our bakeries in
Paris because it’s my favorite!
TPC : In your experience, what’s the key ingredient to success?
E: People who work with you, locations and quality of
TPC: Along the same thought, what’s your recipe
E: Savouring the everyday, seeing the good and beautiful things in our job but also in paintings, in people.
In Regards to Fashion...
TPC: Your favorite city for shopping?
E: Paris, New York, and Milan are my three favorites.
TPC: What does 'preppy' refers to in your mind?
E: Classy with a nice three-piece-suit and a hat.
TPC: Is your favorite look casual, classy, hipster?
E: I am more classy!
TPC: What's your favorite winter clothing?
E: A suit with a warm coat.
TPC: In your eyes how do Cremieux & Maison
Kayser relate to each other?
E: I think we have common values such as quality,
respect of artisans who work for us and for our teams
who sell our products everyday.
THE BRAND AMBASSADORS
THE BRAND AMBASSADORS
S T E V E N O N OJA
A L I R E Z A N I RO OM A N D
This just in: interview with esteemed menswear and fashion blogger Steven Onoja.
With his unique style Steven brings a new, dapper look
to the online fashion scene.
We've interviewed Alireza Niroomand General Manager of Sant Ambroeus Soho,
Brand Ambassador of Cremieux shares with us his
fashion philosophy and lifestyle.
So tell us Steven...
The Preppy Club: What is your motto?
Steven: Learn from the past, set vivid detailed goals
for the future, and live in the only moment of time over
which you have any control.
TPC: What is your first thought when waking up
in the morning?
S: How to be the best I can at my job. I personally sit
on my couch, sip my coffee, and check my instagram.
TPC: Paris/London/New York - Which is your
favorite fashion city?
S: All three are beautiful but I would have to say Paris.
TPC: What is your favorite spot In New York?
S: Willismsburg, Brooklyn.
TPC: What is your favorite song of the moment?
S: Classic Man by Jidenna.
TPC: How many buttons opened on your shirt?
TPC: What is your favorite fashion accessory to wear
TPC: What is your favorite outfit when walking
aroung in Soho?
TPC: Scarf or tie?
TPC: Hat or caps?
S: Hats all day.
TPC: For you what would be the essential item at a
S: Brown boots.
So tell us Alireza...
About your fashion routine...
If you had to describe your style...
The Preppy Club: What would be your greatest asset?
Alireza: My sense of humour.
TPC: What is your outfit for an important meeting?
A: Suit & Tie from Cremieux.
TPC: Casual or classic?
TPC: What is your first thought when you wake up?
A: To look for my kids.
TPC: What is your favorite outfit on Sundays?
A: Jeans and a polo.
TPC: Tweed or cashmere?
TPC: Fill this sentence "Never without..."
A: My phone.
TPC: What are the essentials in your suitcase
during a trip?
A: The less the better.
TPC: For you what would be the essential item at
a Cremieux store?
A: My white pique shirt and double breasted silver
TPC: What’s your cocktail recipe to succeed in NY?
A: 1/3 Hustling 1/3 Networking 1/3 Style.
E: Your best holiday spot in Winter?
TPC: Are you a pocket square addict? How do
you wear it?
A: Yes and straight.
I T EM S
“ THE FRENCH TWIST ”
BLAZERS + CHINOS
ALL ABOUT YOU
Custom Made Dress Shirt
FIT TO PERFECTION.
Our made to measure shirts are made with only the finest fabrics
and are an essential addtion to any gentlemans wardrobe.
SE LEC T
Begin by choosing your fabric
from our finest selection of over
Next choose from our selection of
over 120 collars for your
Match your fabric with the perfect
color button. High and lower
Cuff or no Cuff?
Yours to decide. Select from over
50 different styles.
Select your initials and have them
embrodered in any color
anywhere on your shirt .
Cremieux re-introduces "the Warmest" Parka with Loro Piana Storm System Fabric and Bluetooth connectivity.
Control your music and your phone with the latest wearable technology from Cremieux.
IN SEASON. IN STYLE.
Cremieux Cashmere is made with the finest and most luxurious Loro Piana yarns.
Whether you are looking for your next perfect winter cashmere or just looking
to add to your collection, Cremieux has what your looking for at the Cashmere Bar.
Luxurious half placket cashmere sweaters with mother of pearl
buttons made of Australian Oyster Shells and suede patches.
Available in grey, light blue, beige, and navy.
3 Ply’s turtleneck inspired by British knitwear
of the old times but updated in fit and with suede patches.
Available in grey heather and navy.
Full cardigan with suede trim, mother of pearl buttons,
and suede elbow patches. Available in
navy, oatmeal, crimson, and beige.
The best cashmere sweater to fly in a jet. With double
zippers and suede patches. Available in grey,
beige, crimson, dark grey, and navy.
EAU DE TOILETTE
AROMA SECRET NOTES
CREMIEUX’S FIRST FRAGRANCE
With quiet confidence and French Riviera elegance, Cremieux eau de toilette presents an understated sensual warmth.
Verveine de Provence, green pear and bergamot give an impression of masculine freshness. The heart exudes a wellgroomed sensation of true French lavender, enhanced by sensual iris and cool spicy cardamom. Warm oriental woody
effects emerge on skin, as sandalwood and vanilla blend into the signature tailored tweed accord.
Available in 2.5 oz. & 4.2 oz.
IMAGES COURTESY OF: firmdalehotels.com
PHOTOGRAPHY BY CHARISSA FAY
Aux Merveilleux de Fred
Crosby Street Hotel
79 Crosby St, New York, NY 10012
37 8th Ave, New York, NY 10014
1 West 59th Street, New York, NY 10019
KUSMI TEA - THE PLAZA FOOD HALL
BACKGROUND ART BY DONALD ROBERTSON
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