portfolio 2015 .pdf



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to be absorbed in one’s work

port folio
By Janessandre Mellac

JANESSANDRE MELLAC
research internship for 6months in Australia

We lco m e i n m y Po r t fo l i o !
I’m 21 years old and I come from Bordeaux in France.
Currently Student in Master at ISCOM Montpellier
(Institute Superior of Communication) I request on your
part an internship an duration of 6 months the 18 April
2016 to the 30 September 2016.
This internship will allow me on the one hand to arrest my
studies of new point view more professional, on the other
hand to acquire expertise and reinforce my own knowledge
i n C o m m u n i c a t i o n a n d t o co n c l u d e v a l i d a t e m y d i p lo m a I S CO M .
I wish orientate my internship in Australia because I was
v e r y f a s c i n a t e d b y t h i s c o u n t r y. F u r t h e r m o r e I w o u l d l i k e
to learn more about communication in other culture and
progress my english.
I am conscious of my young age and my no perfect English,
nevertheless I am serious, dynamic, out going and very
motivate I will honor and happy to enter in your team.

2

E D U C AT I O N
2012-2016
4th year at ISCOM Montpellier
(Institute Superior of Communication)
Principal subjects: Marketing, Advertising, DTP, Event, Public
Relations, Press Releases, Webmarketing and E-commerce

2012-2011
Scientific Baccalaureat (A-Level) obtained at Lycée Sud Médoc

C O N TA C T M E
@

j a n e s s a n d re @ h o t m a i l . f r
+33613390059
21 Boulevard Louis Blanc
Montpellier FRANCE

PROFESSIONAL SKILLS
Microsoft Word / PowerPoint / Excel
InDesign
Illustrator

WORK EXPERIENCES
2015
Event Planner at SUPER HERAUT Agency
in Paris for 6 months
Tasks: Brainstorming, Creation of recommandations, competitive intelligence, strategic communication, customer follow-up,
management of few events at the same time.
Clients: France Digitale / Mondial Tissus / Peggy Sage / McCain

2014
Event Planner at WIN-WIN.COM Agency
in Paris for 3 months
Tasks : Creation of recommandations for clients, organization of
events, competitive intelligence, management before, during and
after the events.
Clients : Mercedes Benz / SBM Offshore / CFM / Relais&Château

Photoshop

2013

Social Media

Event Planner at THE KUB AGENCY
in Bordeaux for 2 months

English / TOEIC : 695

PERS ONAL SKILLS
Classical dancing and Modern Jazz
Graduated by"Royal Academy of London"

Tasks : Found Creatif Concept, Creation of recommandations for
clients, organization of events, competitive intelligence
Clients : Ballande&Ménéret /Domofrance / Bordeaux Préfecture
Communication Assistant at the association WEXCOM
who organized "Les Trophees de la Communication"
in Montpellier for 2 months
Tasks : Creation of Wedding Guide, Phoning to find participants,
Creation of Photographic Contest.

Letter of recommendation by SUPER HERAUT Agency
Tr a n s l a t i o n n e x t p a g e

Paris, le 25 mars 2015

Madame, Monsieur,

Janessandre Mellac a rejoint l’agence Super Heraut pour une période de 6 mois
dans le cadre d’un stage d’assistant Chef de Projets.
Ses interventions au sein de l’agence étaient diverses tant par le nombre de projets
suivis que par les compétences requises pour chacun d’entres eux dont :






Suivi logistique d’une tournée de 14 semaines pour la sortie du film
« Avengers l’Ere d’Ultron » dans plusieurs centres commerciaux de France.
Assistanat de production pour l’inauguration d’un point de vente pour la
marque Peggy Sage.
Mise en place et suivi d’exploitation d’un potager urbain pour D’Aucy.
Suivi de production et logistique de l’un des plus grands RDV de
l’écosystème digital français pour le France Digitale Day.
Suivi de projet et de production d’un press day pour Mondial Tissus.

Au cours de ce stage, Janessandre a su faire preuve de professionnalisme, de
rigueur et d’écoute. Très rapidement autonome et parfaite dans l’exécution de ses
missions, elle a su convaincre de ses capacités à évoluer en contact direct et quotidien
avec les clients de l’Agence.
Janessandre a également su être force de proposition créative et ses suggestions
et idées se sont avérées être de vraies valeurs ajoutées pour l’Agence.
Enfin, toujours à l’écoute et de bonne humeur, Janessandre est un élément qui a su
parfaitement s’intégrer et faire preuve d’une constante disponibilité.

Geoffrey MEYER

Axel DEBEURY

Chef de Projets Super Heraut

Fondateur Agence Super Heraut

SUPER HERAUT
SARL au capital de 80 000 Euros
131, Boulevard de Sébastopol 75 002 Paris – SIRET : 750 126 195 00023 – APE : 7311 Z
TVA : FR 34750126195

TRANSLATION

Letter of recommendation by SUPER HERAUT Agency

Madam, Sir,
Janessandre Mellac joined the SUPER HERAUT agency for a period of 6 months in the
framework of an internship of assistant Project manager.
Her interventions within the agency were diverse so much by the number of followed
projects which by the skills required for each of them :

Logistic follow-up of a tour of 14 weeks for the release of the movie " Avengers : Age of
Ultron " in several shopping malls of France.

Assistantship of production for the inauguration of a point of sale for the brand Peggy Sage.

Implementation and monitoring of an urban vegetable garden for the brand D’Aucy.

Logistics and Production Follow-up of one of the biggest meeting of the French digital
ecosystem for Digital France Day.

Project and Production Follow-up of a press day for the brand Mondial Tissus
During this internship, Janessandre knew how to show professionalism, rigor and listening. Very quickly autonomous and perfect in the execution of her missions, she knew how to
convince of her capacities to evolve in direct and daily contact with the clients of the Agency.
Janessandre also knew how to be strength of creative proposal and her suggestions
and ideas turned out to be the real added values for the Agency.
Finally, always in the listening and in a good mood, Janessandre is an element which
knew how to perfectly become integrated and show a constant availability.

5

vinexpo
THE KUB Agency

VINEXPO
THE KUB Agency
Actually Bordeaux was in right VINEXPO when I began my internship.
VINEXPO, the international wine and spirits exhibition since 1981.
T h e V i n ex p o ex h i b i t i o n h a s e st a b l i s h e d i t s e l f ove r t h e y e a rs a s t h e ke y eve n t fo r
m a j o r i n t e r n a t i o n a l o p e r a t o r s i n t h e w i n e a n d s p i r i t s s e c t o r.
D u r i n g t h i s i m p o r t a n t e x h i b i t i o n i n B o r d e a u x , m a n y W i n e c o m p a n i e s a n d W i n e Tr a d e r s d e c i d e d t o c r e a t e e v e n t s t o c a t c h n e w i n v e s t o r s a n d m o r e c o m m u n i c a t e . T h a t ’s
why I assist during two events for Wine traders:
Ballande&Mèneret and Barriere&Frêres.
During this two events my tasks was to follow the entire project with my superior
a n d m a ke s u re t h a t o rg a n i s a t i o n w i l l b e g o o d . I a s s i st t h e p ro d u c t i o n o f t h i s eve n t
and I realized the implantation and monitoring of this reception.

City Hall of Bordeaux / July 2013

Château Beychevelle / July 2013

7

w av e s u i t
ISCOM Montpellier

WAVESUIT
ISCOM Montpellier
D u r i n g m y s e co n d y e a r a t I S CO M , we h a d t o d o a n e w m a r ke t i n g p ro j e c t . T h i s p ro j e c t i n vo lve d t o c re a t e a p ro d u c t o r s e r v i ce s a n d d eve lo p e d a l l t h e m a r ke t i n g w i t h
the 4P (Product, Price, Place and Promotion).
We a re a t e a m o f 4 st u d e n t s a n d we d e c i d e d t o c re a t e a n e w a n t i - s h a r k w e t s u i t .
In fact when I was a young girl the shark and all documentary of this incredible
a n i m a l a n d m o re p a r t i c u l a r ly t h e a t t a c k i n A u st ra l i a fa s c i n a t e d m e . We co n t a c t e d
the company Sharkshield to ask much information about their product and we decided to create the anti-shark wetsuit. It was a fictive project we didn’t realize this
product.
B u t we m a d e a l l t h e m a r ke t i n g st ra t e g y a n d t h e p ro m o t i o n . I c re a t e d t h e lo g o o f
t h i s n e w b r a n d a n d t h e c a t c h p h r a s e . I t w a s W A V E S U I T, S o m e w e a r b e y o n d t h e s e a .
A n d w e r e a l i z e d r e c o m m e n d a t i o n w i t h p o s t e r s , e v e n t s a n d Yo u Tu b e c o m m e r c i a l .
L O G O + C AT C H P H R A S E

Some wear beyond the sea
EVENT TICKET

9

WAVESUIT
ISCOM Montpellier
POSTER

Yo u Tu b e C o m m e r c i a l

10

m e r c e d es
benz
WIN-WIN Agency

MERCEDES BENZ
Win-Win Agency
When I was Assistant Project Manager at Win-Win Agency my principal task was to
work for the POP UP STORE MERCEDES BENZ.
In fact the last year WIN-WIN proposed an ephemeral shop for the new class S.
T h i s y e a r t h e b r a n d a s ke d t o c re a t e o t h e r e p h e m e r a l s h o p f o r t h e n e w c l a s s C a n d G L A .
F i rst we d e f i n e d a l l t h e st ra t e g i c p l a n a n d fo u n d t h e p l a ce . We o rg a n i z e d i n o ld
restaurant in Avenue George V near Champs Élysées.
With the help of interior designer we recreated the entire monument for the Event
to be in connection with the brand and products launched. This Pop up Store
Mercedes-Benz was present during 1 month.
My task was to find furniture and decorations for the place and manage all guests.
During the event I follow all the exploitation and assisted too.
The first party was the biggest because it was for the launch of Pop Up Store.
M a n y ce le b r i t i e s a n d P re s s w a s i n v i t e d , we o rg a n i z e d t h e J u l i e n D o ré S h o w. 9 0 0
p e o p le w a s p re s e n t t h i s n i g h t i t w a s i n c re d i b le t o w o r ke d i n t h i s b i g g e st p ro j e c t .
At the end of the Pop Up Store we could eat in the ephemeral restaurant of
Jean-François Piège.I organized the 3 days for the Press. It was lunch press in
the city of Chartres. All journalists could test products and interviewed Mercedes-Benz communication team.

12

MERCEDES BENZ
Win-Win Agency

Marc Langenbrinck
Président de Mercedes-benz France

a le plaisir de vous convier à la soirée de lancement

du nouveau gLa et de la nouvelle classe c

rSVP avant le 6 mars sur www.mercedes-popupstore.fr
contact : +33 6 22 67 90 26
invitation non cessible valable pour 2 personnes

*Boutique éphémère.

Mardi 11 Mars 2014 à partir de 20h30
concert privé de Julien Doré

Mercedes-benz Pop-Up Store*
30, avenue george V - 75008 Paris
Parking : george V (35, avenue george V)

13

SBM
OFFSHORE
Win-Win Agency

SBM OFFSHORE
Win-Win Agency
SBM Offshore is a leader in floating production and mooring systems (FPSO) employing over 7000 people throughout the world.
S B M O f f s h o r e r e a l i z e d i n F e b r u a r y 2 0 1 4 a c o n v e n t i o n a n d Te a m B u i l d i n g i n T h e
Oceanographic Museum of Monaco.
My principal task was to manage all the team building. In fact my mentor did the
r e c o m m e n d a t i o n o f t h e Te a m B u i l d i n g a n d i t w a s a k a r t r a c e .
The participants needed to customize their kart, because each kart had a themat i c ( A n g e l , D e v i l , S a f a r i , C o w b o y, I n d i a n , b l i n g - B l i n g , F l o w e r P o w e r, R a s t a R o c k e t ,
Rock’n Roll, Shark). Participants was in team and had 1000$BM to buy decorations
for there kart. I was in charge of all the scenography of this place in the car park
of the Oceanographic Museum. I managed the race with all process, decorations
a n d t h e c a t e r i n g f o r t h i s Te a m B u i l d i n g . I w a s i n M o n a c o t w o d a y b e f o r e t h e e v e n t
to prepare this entire event.

15

DR B R O N N E R
ISCOM Montpellier

DR BRONNER
ISCOM Montpellier
During my third year at school, we had to do a communication competition for the
b r a n d D r B r o n n e r. T h i s b r a n d d i d n ’ t e x i s t i n F r a n c e t h a t ’s w h y t h e y n e e d e d t o b e
launch and communicate.
T h i s p ro j e c t i n vo lve d re a l i z i n g a l l t h e co m m u n i c a t i o n st ra t e g y i n Fra n ce .
Dr Bronner Magic Soap, ancestral company which is the leader of the products of
care and hygiene in the United States but which wants to adapt its products to the
Fre n c h m a r ke t . P ro d u c t s D r B ro n n e r t h e q u a l i t y a n d t h e e f f i c i e n c y o f a n O rg a n i c
natural soap stemming from fair trade.
I founded the concept of all the communication strategy: MARVEL
But why we choose this concept?
-
Because Products very colored with an attractive packaging: reminding the
universe schedule Super heroes MARVEL.
-
Dr Bronner Magic Soap said effective Product, we can conclude super power
by super hero.
-
Leader Products and brand in the USA: In Marvel universe leaders are Super
heroes because they save America!
-
Organic and Natural products, fair trade: Super Heroes save the planet just
l i ke D r B ro n n e r p ro d u c t s .
So we decided to create the own super heroes for the brand to be more fun and
a t t ra c t i ve i n t h e Fre n c h m a r ke t . E a c h p ro d u c t w i l l b e i d e n t i f y b y a S u p e r h e ro .
We p r o p o s e d a l l t h e p ro m o t i o n o f t h e b r a n d l i ke P o s t e r s , E v e n t s , P re s s R e l e a s e s e t c …

«T h a n ks t o i t , I s a v e t h e p l a n e t »

«T h i s p r o d u c t i s t h e k r y p t o n i t e
of the pollution»

17

THUMB
ISCOM Montpellier

THUMB
ISCOM Montpellier
During my 3rd year at ISCOM, we realized a new project to create an Communication Agency.
First we created the branding of the agency and we accompany the association of
animal protection. (SPA - Society for the Prevention of cruetly to Animals).
THUMB is a communication agency from Montpellier that we created within the
framework of our studies with 4 other students of the ISCOM.
Why we choose the brand name THUMB ?
T h e t h u m b i s e s s e n t i a l i n o u r l i fe a n d o u r e ve r yd a y l i fe . I n d e e d , i t re t u r n s t h e p re h e n s i le
hand, it is thanks to him that we can catch objects.
When we learn to count the thumb is the assimilated first one.
I c re a t e d t h e l o g o T H U M B a n d I d e c i d e d t o i n t e g ra t e a t h u m b p i c t o g ra m t o b e m i n i m a l i s t . T h e l e t t e r “ U ” s u g g e s t s u b t l y t h e t h u m b . Yo u n e e d t o b e a t t e n t i v e a n d v e r y
concentrate to see this minimalist pictogram.

LOGOT Y P E

BUSINESS CARD

19

THUMB
ISCOM Montpellier
BROCHURE

20

SPA
Association of Animals protection
How to encourage the adoption to the SPA while there is of prejudices and preconceived ideas ?
We wanted to bring to the SPA of Montpellier a younger, more dynamic image, far from the
clichés of the association of which was able to suffer. For our advertising creation we had
choose to make it in the form of «lessons».
The major idea of this concept is to refute the prejudices associated to the SPA, and at the
same time to incite to the adoption and to make sensitive the public in the missions of the association.The creation illustrate simply but efficiently by the prejudices associated to the SPA.
Furthermore we proposed for all cats to create an event CATWALK to quash received wisdom
about the beauty of this animals. We think of opting for the humor by proposing parade says
CHAT «NEL» to call back the Chanel fashion house.You can notice the famous cat of Karl Lagerfeld Choupette.

21

SPA
Association of Animals protection

22

SPA
Association of Animals protection
How to increase and to make look younger the volunteers of the association?
For this second campaign we decided to catch more particularly the students because Montpellier
is known to be a student city. For the creation of posters we had choose to make it in the forms of
“Versus” to highlight student’s hobbies.

1 S p a T h e ra p y co st s 1 0 0 € s e s s i o n V S 1 Vo l u n t e e r co st s
100 hugs and puring

1 S p o r t S u b s c r i p t i o n co st s 2 0 0 € p e r y e a r V S 1 Vo l u n t e e r
costs 200 hugs

23

PEGGY SAGE
SUPER HERAUT Agency

PEGGY SAGE
SUPER HERAUT Agency
Peggy Sage is a brand of cosmetics and more particularly nail polish. The core business
is the manicure but they have many others business in the cosmetics like make-up, care.
Actually Peggy Sage is a professional brand distributed via an authorized dealers’ world selective network.
This brand would organize en event to celebrate it anniversary “90 years” and inaugurates the
concept store of Paris. A private party to discover this new space dedicated to the care and beauty.
A favoured moment to redraw 90 years of History and Expertise.
I realized a presentation to propose creative ideas for the entertainment and food beverages and
music during this party.
Our concept for this event is the “ VernisSage Peggy Sage” to refer to the core business and propose the participants to see a private view about all campaign and visuals of the brand from 1925 to 2015.
I organized this entire event: proposed ideas and searched all services providers (Estimates and
invoices) and worked during the event for the production.

25

france
digitale
SUPER HERAUT Agency

FRANCE DIGITALE
SUPER HERAUT Agency
France Digitale was born from two observations made by entrepreneurs and investors:
1. A general misunderstanding of the economic and social potential of the digital landscape
2. The French economy’s inability to create new economic champions.
France digitale is an association that tries to transform France into a territory that is ripe for the
development of start-ups.
In concrete terms, France Digitale’s acts on two mains areas :
- Ramping-up the digital arena: community building, networking, knowledge transfers, and exchanges of good practices.
- Lobbying French public institutions, major economic players, the media and the European Commission.
For this association we will organise the France Digitale Day 3 in Carreau du Temple Paris. This
event: “One of the best tech events in France”. More than 1400 founders and investors will meet
up and exchange deep insights on digital key topics and share some business cards. For this year
the 3rd FDD aims to surprise with an event devoted to rich content, networking experiences and
many others.
For this project I worked on the strategy concept I was present for all the brainstorming with the
team Super Heraut and the team scenography.
I was in contact with the clients and we realized all the communications mediums and others documents like cue shoot, planning …

BATTLE
FOR GREATNESS,
how to rise in
a global economy
Le Carreau du Temple/Paris
15 septembre 2015

#FDDAY

the digital vanguard
rendez…vous

27

FRANCE DIGITALE
SUPER HERAUT Agency

28

mondial
tissus
SUPER HERAUT Agency

MONDIAL TISSUS
SUPER HERAUT Agency
Mondial Tissus is a French retail banner, specialized in the marketing of fabrics and the haberdashery.
This brand realizes just one event per year to present the Christmas collection for the press.
For this event I was in charge of the entire event: Found the place, scenography and caterer.
I was in contact with the client to exchange about our propositions. I worked before, during and
after the event. That was my project because my superior trusted me.

30

FEW
CREATIONS

TYPOGRAPHY ROUGH

SKETCH

32

t h e
e n d

janessandre@hotmail.fr


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