EAF2016 BMW Hofelich .pdf

How connectivity shapes urban
mobility
European Automotive Forum, Brussels,
January 14th, 2016

Digitalisation and connectivity have been the enabler to revolutionize
Carsharing. Thanks to high innovative power, DriveNow is innovation leader.
1997

Find / Reserve

Open

Drive

2

2015

Both has made free-floating possible and turned carsharing from a longtime
niche product into a mass mobility solution for urban citizens.
Station-Based Carsharing Customers Germany

1.040.000

Free-Floating Carsharing Customers (incl. DriveNow)
Market Entry DriveNow

Market Share 2015

757.000

37%
36%
27%
450.000

63%

255.000
57%

185.000

20.000

22.000

25.000

35.000

45.000

53.000

56.000

65.000

70.000

75.000

95.000

115.000

135.000

155.000
40%

12%

1997

1998

1999

2000

2001

Source: Bundesverband CarSharing (2015)
3

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

Our concept puts highest emphasis on simplicity. The DriveNow experience
is designed to be as hassle-free as possible.

4

Register online
through website or
via app

Find nearest vehicle
via website, app or
smart-watch

Optional: Reserve
car for up to eight
hours if needed

Open car via
member card, app
or smart-watch

1

2

3

4

End reservation via
member card, app
or smart-watch

Park vehicle
anywhere within
business area

Drive to destination
of choice

Type in pin-code to
start the booking

8

7

6

5

Coming from our core product, the next step is to connect with important
players.
DriveNow uses a highly connected business model...

Register online
through website
or via app

Find nearest
vehicle via
website, app or
smart-watch

Optional:
Reserve car for
up to eight
hours if needed

Open car via
member card,
app or smartwatch

1

2

3

4

... and integrates with
other players...

Municipalities and
Public Authorities

Public Transport and
other Mobility
Providers
End reservation
via member
card, app or
smart-watch

8
5

Park vehicle
anywhere within
business area

7

Drive to
destination of
choice

6

Type in pincode to start
the booking

5

... to achieve together
ambitious targets.
• Improve usage of public
space
• Allow for targeted
investments in charging
infrastructure

• Create integrated mobility
solutions to come to a
multi modal transport
systems
• Increase mobility options
for people.
• Offer new products
around the mobility sector.

Cooperation Partners

DriveNow | Company Presentation

For that we give municipalities the possibility to visualize the frequency of
use of DriveNow cars as well as the allocation of cars.
Vehicle Monitor (Example Dusseldorf)

Data allow for optimisations in traffic and parking management.

6

Data analysis of start and end of DriveNow
drives. (Example Munich)

Data allow for targeted investments in
charging infrastructure.

But connectivity also makes Carsharing become an additional mobility
offer for cities which integrates into a multimodal transport system.
Bicycles

Airplanes

Intercity
Buses

Public Transport

MOBILITY
SOLUTION

Electric Mobility

Mobility Apps

Flexible Carsharing

7

Pedestrians

Connectivity creates totally new possibilities for customers and cooperation
partners.

8

This makes possible what studies already show: Roughly 1 out of 10
customers have abolished their private vehicle ever since joining our service.
-91%

450.102

204.346

75.608
40.828

Total number of
DriveNow members
in Germany

Those who had a
private car when
they signed up

Those who have
abolished their private
car ever since signing up

Those who have abolished
their car because of
DriveNow in the first place

Sources: Customer research (n = 2.888) / Actual customer data (both from 2015)
9

DriveNow | Company Presentation

But it’s not only the number of vehicles. It is also the vehicle type and the
vehicle utilization rate, that are improved through our service.
A large number of high-emission
vehicles are substituted …

… through 1 brand new, low-emission
or zero-emission vehicles …

… which is 3-5 times better utilized
than privately owned vehicles.

Up to 300 min.

60 min

Privately Owned
Vehicles

Shared DriveNow
Vehicles

Sources: Customer research (n = 2.888) / Actual market data (both from 2015)
10

DriveNow | Company Presentation

And most importantly, DriveNow has encouraged intermodal mobility and
eventually, has supported bike usage, walking and public transportation.
- Modal Split of non-DriveNow customers -

- Modal Split of DriveNow customers -

Bike/ Walk

Bike/ Walk

23%

23%
Public Transport

DriveNow
11%

21%

35%

31%

56%

Private Car

Private Car

Public Transport

Sources: Customer Survey (2014) / Actual market data (both figures exemplary for the City of Duesseldorf, Germany)
11

DriveNow | Company Presentation

Carsharing is still right at the beginning of its capability. How will look
carsharing in the future of the digital era?

+900%

15.000.000

+114%
+46%

1.500.000
480.000

700.000

2008

2011

2014

2020

Carsharing members in Europe

Source: Frost & Sullivan, 2014

12

Depending on the conditions, there is a lot of development potential for
carsharing.
„Use instead of own“

DriveNow
integration in
local transport
apps

Mobile
apps

Traffic
infarct in big
cities

Demographic
change

Decreasing car
ownership in
cities

Population and
customers

Parking
technologies

E.g. new resolution by
the city of Munich

Counsil and
politics

Mobility
stations at
traffic hubs

Cities rethink
their mobility
strategies

Technology

Carsharing law
as foundation for
better framwork
conditions

Congestion
zones and city
tolls

Fully autonomous
drive

Partly
autonomous drive

M2M data
exchange

2010

2020
/12

13

/14

/16

TODAY /18

Sebastian Hofelich
CEO
DriveNow GmbH & Co. KG
Karlstraße 10
80333 Munich, Germany
sebastian.hofelich@drive-now.com
+49 89 515 63 72 114