Digital Playbook Trade Associations .pdf
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Purpose: Provide news and event information related to the association and industry overall
Audience: Members and the public
Every association website offers a news section. This section might include association news, industry news, research notifications,
survey requests, industry event updates, and more.
To manage this section of the website properly, taxonomy is critical. You need to outline how you want your news published
and develop a proper taxonomy of topics and keywords to support it. News items are assigned to specific topics and associated
keywords to enable members to quickly find the news they are interested in and to surface news items quickly and easily through
In addition to news you add directly to the association website, you might also want to incorporate news feeds from other
locations via RSS or through search-based integrations.
The Ingeniux Digital Playbook // 10