Digital Playbook Trade Associations.pdf


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Table of Contents
Introduction.............................................................................................................................. 3
What is a Member Association?........................................................................................... 4
Home Page .............................................................................................................................. 5
Services & About Us Information........................................................................................ 7
Member Driven Services....................................................................................................... 8
Newsroom...............................................................................................................................10
Site Search and Search-Based Architecture...................................................................11
Digital Library.........................................................................................................................12
Member Community............................................................................................................14
E-Commerce...........................................................................................................................15
Events Management.............................................................................................................16
Research and Surveys..........................................................................................................18
Customer Analytics ..............................................................................................................19
Putting it All Together...........................................................................................................20

The Ingeniux Digital Playbook // 2