Digital Playbook Trade Associations .pdf


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Introduction
High performing member associations understand executing their mission
requires an intersection between digital and in-person communications.
These associations know that the association website is as important, if
not more important, as physical offices and meetings.
The website is the always-on hub for the community, delivering a tapestry
of member services, business critical information, thought leadership, and
networking.
But what does a member association website look like? What kinds of
capabilities, integrations and experiences do you need to deliver to inform,
encourage and support membership in your association?

The Ingeniux Digital Playbook outlines the key capabilities
and strategies to build modern member association
websites and member experiences.

The Ingeniux Digital Playbook // 3


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