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Menlook Press Release .pdf



Nom original: Menlook_Press_Release.pdf
Auteur: Emilia DESCAMPS

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A WORLD FIRST:
MENLOOK CREATES THE FIRST TV ADVERTISING CAMPAIGN
USING INSTAGRAM PHOTOS

Menlook is launching the first TV advert made entirely from
photos published by influential Instagrammers from around the
globe. This advert is part of a multi-channel campaign including
TV, social media and participation from the general public.
The campaign will start on 12th April ’16 with the airing of this
unprecedented TV ad on French national channels (TF1, CANAL+,
D8, D17, BFMTV, , ITELE, L’EQUIPE 21, RMC Découvertes).
WATCH THE VIDEO CAMPAIGN HERE

KEY
AAKEY
DIGITALTREND
TREND
DIGITAL
EXPLOITED
UTILIZED
ON ON
TELEVISION
TELEVISION

Instagram has become the playground of a new generation of
digital artists. Numerous creative souls connect with each to
share their shots in an increasingly contemporary style. Due to
their personality and creativity, the most talented Instagrammers
have successfully built extensive loyal and attentive
communities.
Menlook has selected five of them from around the world,
based on their creative universe and digital influence. Each
Instagrammer curated his own flat lay using a selection of
items available on Menlook.com, conveying his individuality.
Through their flat lay posts, these five influencers, reflect
their own version of male fashion, proving that
Menlook.com offers something for every individual style.

A DIGITAL
TWIN


In parallel, an exciting competition will be launching on April 12th
that will run until April 30th 2016. It will invite Instagram users to
publish their flat lay with the hashtag #MyMenlook for a chance to
win a €10,000 voucher which can be used on Menlook.com for 1
year.

SEE THE CONTEST PAGE HERE

About the

Menlook Group

About

THE INSTAGRAMMERS

About

KINDAI


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