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Barnes LA 2016 final .pdf



Nom original: Barnes LA 2016 final.pdf
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INTRODUCING BARNES

BARNES BEVERLY HILLS MANAGEMENT TEAM

INTERNATIONAL LUXURY REAL ESTATE

Daniel Azouri
President

Silva Mirzoian
Director of New Development
& Luxury Real Estate

Patrick Caraco
Associate Director

2

BARNES BEVERLY HILLS

INTERNATIONAL LUXURY REAL ESTATE

BARNES

We are happy to announce the official opening of BARNES INTERNATIONAL Luxury Real Estate in
Los Angeles and Southern California, with our new office located in Beverly Hills since 2014.
BARNES Los Angeles is the newest edition to our multiple offices around the globe. BARNES Los
WEST COAST
SPECIALISTS
Angeles serves the entire Southern California community and focuses
on high-end
residential and
trophy properties.
BARNES offices operate as one and we look forward to serving the Southern California community
with the excellence and dedication that characterizes the BARNES brand.
Thanks to our international and multi cultural network and our experience in the global real estate
luxury market, BARNES Los Angeles will help you throughout the entire transaction process and will
assist you with your real estate concerns.

3

FOCUS ON THE UNITED STATES
BARNES
BARNES has offices in the following US cities:

INTERNATIONAL LUXURY REAL ESTATE

 New York
 Miami – Naples

 Palm Beach
 Los Angeles
 Palm Springs (Schedule for 2016)

 St. Barts

In 2013, BARNES sold $300 million of properties in the
United States.

4

FOCUS ON THE UNITED STATES

INTERNATIONAL LUXURY REAL ESTATE

BARNES

Paris Office

Miami Office

5

BARNES BEVERLY HILLS
WHO WE ARE?

Key facts:

BARNES IS AN INTERNATIONAL LUXURY BRAND RENOWNED
FOR ITS EXPERTISE IN THE SALE AND RENTAL OF RESIDENTIAL
PROPERTIES.
BARNES IS CONSIDERED THE FRANCO-SWISS LEADER IN
LUXURY REAL ESTATE.

400 consultants throughout the world
50+ offices
35,300 properties for sale

BARNES

INTERNATIONAL LUXURY REAL ESTATE

WEST COAST SPECIALISTS

ALL RESIDENTIAL PROPERTIES
OUR PORTFOLIO INCLUDES APARTMENTS AND HOUSES, AS
WELL AS MANSIONS, BEACH VILLAS, SKI HOMES, CASTLES,
VINEYARDS AND HUNTING LODGES.

55,000 property buyers
$3 billion in real-estate transactions in
the last twelve months

A WIDE RANGE OF SERVICES
BARNES HAS DEVELOPED EXPERTISE IN DIFFERENT
DEPARTMENTS, SUCH AS BARNES HOTEL BANKER BARNES
INVESTMENT BANKERS, BARNES RETAIL, BARNES BUILDINGS
BARNES GLOBAL ART ADVISORY AND BARNES LUXURY
SEASONAL RENTALS
,

,

.

THE GOAL IS TO OFFER INCREASINGLY CUSTOMIZED
SOLUTIONS TO MEET OUR CLIENTS' NEEDS.

6

AN UNIQUE GLOBAL NETWORK
BARNES

INTERNATIONAL LUXURY REAL ESTATE

BARNES HAS AGENCIES IN STRATEGIC LOCATIONS (LEADING ECONOMIC CITIES,
KEY RESORT LOCATIONS…) IN ORDER TO ATTRACT HIGH-NET-WORTH AND
ULTRA-HIGH-NET-WORTH INDIVIDUALS.

Scheduled to open in 2016

BARNES Dubai
BARNES Marrakesh
BARNES Hong Kong
BARNES Rio de Janeiro
BARNES Canada
BARNES Australia

7

BARNES BEVERLY HILLS
MAGAZINE BLITZ

INTERNATIONAL LUXURY REAL ESTATE

BARNES

COVER PAGE ALREADY REQUESTED IN
ALL OF THE PRINT MAGAZINES
HAUTE RESIDENCE
DREAM HOMES
MULITIPLE LISTING SOURCE BROKERS
CARAVAN
REAL ESTATE BEVERLY HILLS AND
CENTRAL LOS ANGELES
OBJECT ARCHITECTURE

FINANCIAL TIMES GLOBAL EDITION
8

A SUCCESSFUL COMMUNICATION STRATEGY

INTERNATIONAL LUXURY REAL ESTATE

BARNES HAS DEVELOPED AN EFFECTIVE AND GLOBAL COMMUNICATION STRATEGY.
BARNES LUXURY HOMES, more than
500,000 copies delivered per year
• International edition
• Four special editions:
Switzerland, ISR, China and
Russia

BARNES MARKET NEWS
6 issues per year sent to 40,000+ addresses

BARNES EXCLUSIVE SELECTION
1 issue per year and 6,000
copies

BARNES BLOG
BARNES news online

9

BARNES BEVERLY HILLS

INTERNATIONAL LUXURY REAL ESTATE

BARNES

MARKETING STRATEGY PROPRIETARY PRINT & WEB
1. Exclusive Proprietary magazine, BARNES International Luxury Real Estate
– exclusive distribution in private jets, yachts, limousines, luxury hotels,
VIP airport lounges and other selective high-end partners.
2. California’s Leading Real Estate Magazine – distributed in the LA Times
every week and on News Stands.
3. Listing appearances in multiples international luxury website, (China,
Singapore, France, USA) and more.

10

MARKETING COMMUNICATIONS
INTERNATIONAL PRINT ADVERTISING

INTERNATIONAL LUXURY REAL ESTATE

BARNES



Logic immo (Paris and 78 edition)- France
ance

• Yvelines Affaires- France
• Neuilly Journal- France
• Journal de Saint-Germain-en-Laye
• Lux Residence - Côte d’Azur- Riviera
• London Magazine (Londres)- UK
• My Chic Residence- Europe
• Next Home- Europe
• Kalliste (Corse)- France
• Ici Londres- UK
• FINANCIAL TIMES- worldwide
• L’éventail (Bruxelles)- Belguim

11

MARKETING COMMUNICATIONS
BARNES PRINT ADVERTISING

INTERNATIONAL LUXURY REAL ESTATE

BARNES

BARNES LUXURY HOMES MAGAZINEs

Barnes Luxury Homes INTERNATIONAL
BARNES LUXURY HOMES Suisse
BARNES LUXURY HOMES Israel

BARNES LUXURY HOMES Russia
BARNES LUXURY HOMES China
Barnes Exclusive selection
BARNES Luxury Homes US (Coming soon)

12

MARKETING
ACTIVE SOCIAL LOCAL MARKETING
- Brokers Launch Event with Lunch and Tours
INTERNATIONAL LUXURY REAL ESTATE

BARNES

- Brokers Caravan every Tuesday
- Sunset Showings and Preview Events

VIP - BY INVITATION ONLY Promotional PARTY
* Block Party
* Charity Event
* Champagne, Horderves
* Valet Parking
* Soothing Music
13

DIGITAL MARKETING
ACTIVE WORLDWIDE MARKETING

INTERNATIONAL LUXURY REAL ESTATE

BARNES

ALL INTERNATIONAL REAL ESTATE PORTALS INCLUDING:

- Realtor.com
- Multiple Listing Services International - MLS
- E-Blasts Flyers to Brokers, Agents, and Clients
- Zillow
- Red Fin
- You Tube
- Direct Email to VIP Clients and Brokers GLOBALLY
- Targeted International Websites Portals
- BARNES Digital Luxury Homes Magazine

14

A STRATEGIC DIFFERENCIATION

INTERNATIONAL LUXURY REAL ESTATE

BARNES IS AN INTEGRATED GROUP BASED ON A COLLABORATIVE
ORGANIZATIONAL STRUCTURE THAT IS BUILT AROUND:
A key
presence in
major
capital cities
and VIP
locations

A wide
range of
services

Dynamic
intra-group
exchanges

Highly
qualified
consultants

A consistent
Group
image

In-house
support
functions

Luxury
client
events

Partner
initiatives
are
encouraged

15

A WIDE RANGE OF SERVICES

INTERNATIONAL LUXURY REAL ESTATE

BARNES STRIVES TO OFFER ITS CLIENTS A WIDE RANGE OF SERVICES THAT TIES
IN WITH OUR BROKERAGE ACTIVITIES, INCLUDING:

Several new
developments are
now being marketed
in Neuilly,
Deauville…

Barnes launched in 2013
its luxury commercial
real estate brokerage
business.
Clients: Kering, Hugo
Boss…

Launched in 2014, this
activity is dedicated to
hostel real estate
transactions.

This Business Unit is
specialized in real
estate transactions of
buildings.

16

THE BARNES MODEL
BARNES

INTERNATIONAL LUXURY REAL ESTATE

A luxury brand with an approach that meets all its clients’ wealth
management needs.

Presence in key
countries

Types of
properties
available

Other services
and activities

UK, France,
Switzerland,
Belgium, USA,
Russia..

Apartments,
mansions, Beach
villas & ski homes,
castles, vineyards,
hunting lodges....

New developments,
commercial real
estate, seasonal
rentals, hotels, art...

17

INTERNATIONAL LUXURY REAL ESTATE

SEVERAL EXAMPLES OF PROPERTIES IN
OUR PORTFOLIO

Barnes
Paris – Victor Hugo
Value : €3,5 millions

Normandy - Castel XVIIIe
Value : €2,2 millions

New York
Value : $2,1millions

Biarritz
Value : €900,000

Los Angeles
Value : $2.1 millions

Aix-en-Provence
Value : €2,6 millions

London
Value : £7,9 millions

Porto-Vecchio
Value: €1,2 millions

Megève
Value : €6 millions

St, Barts
Value : €3,3 millions

Geneva
Value : CHF21 millions

Miami
Value: $2 millions
18

A STRATEGIC TARGET

INTERNATIONAL LUXURY REAL ESTATE

A TARGET CLIENT BASE EXPERIENCING A SHARP GROWTH IN NUMBERS AND
INVESTMENT CAPABILITY.
• High Net Worth Individuals (HNWI) have at least $1 million of liquid assets (excluding all real estate
properties and consumer goods).
• In 2013, there were 12 million such individuals in the world (including 1,500 billionaires), a 40% increase
since 2008, each with and average of between $3 and $5 million in liquid assets.
• In addition, in 2013, European wealth exceeded its pre-crisis peak, reaching a new all-time high of €56
trillion, up 1.7% on the previous year. (1)
• The number of HNWIs is expected to increase by over 50% within the next ten years and their investment
capacity will rise by more than 20%. (2)
(1)

Asset portfolio (2)

(2) Source :

TYPE OF INVESTMENT

PROPORTION

Real Estate

23%

Stocks

21%

Bonds

21%

Cash (local currency)

15%

Other (art, cars, etc.)

12%

Gold

3%

Goods

3%

Currencies

2%

Real Estate Focus (3)

Sources: Julius Baer Wealth Report’s Europe 2014
Merrill Lynch – Capgemini World’s Wealth Report
(3) Source : BARNES/Knight Frank

Big cities

10%
11%
13%

Seaside

46%

Countryside/ 2nd
property
Vineyard

20%
Resort areas

A global market estimated at €282 billion
19

BARNES HISTORY

INTERNATIONAL LUXURY REAL ESTATE

BARNES
Drawing on the success of BARNES, which was founded in London in
1995, Heidi Barnes created BARNES France with Thibault de Saint
Vincent in the late 1990s.

Heidi BARNES
Founder

Richard TZIPINE
General Manager

Thibault de
SAINT VINCENT
President & CEO

With their awareness of the globalization of real estate transactions
and the existence of an international clientele for the luxury real
estate market in capital cities and international metropolitan areas
(New York, Los Angeles, London, Paris, Miami, Brussels, Geneva, etc.),
Thibault de Saint Vincent and his partner Richard Tzipine developed an
unique concept in residential real estate: an integrated international
real estate brokerage company.

Highlights on the success of BARNES:





More than 400 consultants throughout the world
20+ offices in France and 20+ abroad (among them, 12 offices in Switzerland)
35,300 properties for sale
55,000 properties buyers

20

SOME COMPLEMENTARY SERVICES

INTERNATIONAL LUXURY REAL ESTATE

BARNES ALSO DIVERSIFIES ITS OFFER WITH COMPLEMENTARY SERVICES TO BETTER
CATCH AND KEEP ITS CLIENTELE.

Since 2013, BARNES
now offers an Art Global
Advisory to its clients,
which is a strategic
activity for the future.

BARNES also provides
its clients with access to
the most beautiful
locations through our
strict selection of
properties in each
destinations.

21

EVENTS & SPONSORSHIPS

INTERNATIONAL LUXURY REAL ESTATE

BARNES HAS BUILT PARTNERSHIPS WITHIN THE LUXURY WORLD:
BARNES provides its
partners and clients
with a lodge during the
two weeks of the
French Open.

CARTIER & BARNES
invite their clients for
a private tour of an
exhibition
at
the
Grand Palais followed
by dinner in an
exclusive
BARNES
property.

BARNES invites its
most important
clients to FXB
International's gala
dinner and
sponsorship event.

BARNES Is a Partner of the
Salon des Artistes
Animaliers de Chasse et
de la Nature.

22

THEMATIC CONFERENCES

INTERNATIONAL LUXURY REAL ESTATE

THE GROUP OFTEN ORGANIZES THEMATIC CONFERENCES TO SET BARNES AS AN
ESSENTIAL LEADER OF THE MARKET.
Objectives are:
• Inform our clients about specificities of the
luxury real estate market
• Encourage interconnections within the
Group

23

INTERNATIONAL LUXURY REAL ESTATE

THE BARNES DIFFERENCE

24


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