Press release Cession CPS English (1) .pdf


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PRESS RELEASE
April 1st 2016
La Fuye, FRANCE

The bike excellency
CYFAC yields the CONCEPT POSTURAL System to MORPHOLOGICS
CYFAC International and Morphologics® company set up a partnership to develop the Concept POSTURALSystem®

In 2003, CYFAC INTERNATIONAL
company aquired the license for the
POSTURALSystem
software,
successfully developed after many
years of studies and 3 000 tests,
notably runned by Robert Gauthier
within the Medical Sports Center in
Lyon.
The CONCEPT POSTURALSystem has
become over the years the reference
of measuring and analysis tools in
terms of precision and reliability.
Designed out from the combined
skills of the thermodynamic engineer
Robert GAUTHIER and the renowned
bike frame manufacturer, Francis
QUILLON (founder of CYFAC), the
software indicates the ideal frame
geometry and position to offer both
technical performance and comfort.
This Concept (CPS) was settled only in
certified stores where the retailers
were trained in postural studies,
creating a real and performant
network of POSTURAL System
experts, throughout the world.
‘’After
13 years using,
developing and maintaining the
POSTURAL System, we realize now that
its potential is not fully exploited and
that a new impetus is required’’ said
Aymeric Le Brun, CYFAC International
Manager.
‘’ The partnership with MORPHOLOGICS
Society makes complete sense : we have

witnessed for years the expertise and
interest for cycling ergonomics of the
company, embodied by Michel Goalec.
We reckon
it represents a great
opportunity to reinvigorate the concept.
We know that the CPS is in safe and
reliable hands.’’ Mr. Le Brun added.
The MORPHOLOGICS company,
founded in 2015 by William et Michel Le
Goallec, is specialized in the design and
development
of
high
precision
measuring tools dedicated to sport
ergonomics. Given the growing activity
in the cycling area, the company was
very eager to aquirea postural studies
software, in order to be well and swiftly
positioned
on
the
ergonomics
marketplace, by offering a complete
range of product (foot and body
settings).
«Using the concept as a retailer
since 2004 and working in close
cooperation with the CYFAC company as
a technical consultant since 2008, it
seems quite natural and appropriate to
include the POSTURAL System as part of
our development’’ specified Michel Le
Goallec. »
Therefore, since March 31st 2016,
the
Concept
POSTURALSystem
(software, studies, commercial network,
brand) belongs to MORPHOLOGICS
society.
From April 1st 2016, MORPHOLOGICS

will be in charge of the POSTURAL
System’s development, maintenance
and technical/commercial monitoring.
CYFAC
INTERNATIONAL
and
MORPHOLOGICS set up a partnership
agreement in order to generate synergy
and combine their mutual expertise :
- By allowing the Cyfac retailers,
current users of the Postural System,
to keep on using the CPS software.
- By working in collaboration to offer a
global service (postural studies and
custom bike frames) to their joint
customers in various events.
- MORPHOLOGICS will enhance the
CYFAC bike frames marketing
through its own commercial network.
- CYFAC INTERNATIONAL will continue
to use the POSTURAL System in its
premises in La Fuye, and will
participate
in
the
further
development of the concept.
This transfer marks a turning point in
the POSTURALSystem and suggests
attractive prospects for development
and innovation !
For further information
 CYFAC INTERNATIONAL :
alebrun@cyfac-expert.fr
Tél : 02 47 24 67 42
www.cyfac.fr
 MORPHOLOGICS :
www.morpho-logics.com
w.legoallec@morpho-logics.com
Tél : 06 18 75 17 50

Cyfac International | La Fuye | Hommes 37340 | FRANCE Email: contact@cyfac-expert.fr Web site:
www.cyfac.fr


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