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CV Details .pdf



Nom original: CV Details.pdf
Titre: cv loubna

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LOUBNA CHORFI
Data Scientist Consultant | Data Chief Technology Officer | Data Visualization Analyst

PhD CANDIDATE: CIFRE THESIS

Téléphone : 0621495907
Email : hello@loubnachorfi.com
Website : www.loubnachorfi.com
Adresse : 52 Boulevard d’Inkermann - 92 200 Neuilly-Sur-Seine

About Me :
Data savvy ... Love using data to make decisions, either professionally
or in my personal life.
Tech savvy ... Enjoy learning new technology tools, and able to do so
quickly.
User-centric ... Always have user need in mind. Thoughtful about
what’s intuitive for others, what’s not, and why.
Consider both form and function: making things beautiful and usable.
A Lifelong Learner ... Love learning new things. Curious, ask good
questions. Solicit feedback from others, accept it with grace, and act.
Organized ... Systematically track, complete, and follow up on tasks.
Balance short-term and long-term responsibilities effectively. I'm
100% reliable.
Moroccan origin... Kind, friendly, patient, and sincere. Empathic and
enjoy helping people.
Strong organizational, project and time management skills in a
fast-paced environment.
Mission-driven ... Feel a deep sense of ownership for my work, and a
relentless desire to deliver better results. Passionate about solving
problems for users.

CAPGEMINI PROSODIE
LDLC GROUP
PICTIME GROUP

GAPGEMINI - PROSODIE
BI & DATA VISUALIZATION CONSULTANT
Avril 2016 à Septembre 2016 - Paris, France. Contrat à durée déterminée (C.D.D)

KEY RESPONSIBILITIES: BUILDING A DATA-DRIVEN CULTURE
Aggregate, combine, normalize and cleanse data from a variety of public and proprietary data sources to
create internal data sets
Design and implement security and distribution architecture for reports
Import data into the Data Warehouse from source systems using ETL TALEND
Understand complex business/talent challenges, develop hypotheses, integrate internal and external data
sources, analyze them using cutting edge machine learning or statistical modelling techniques to uncover
causality and synthesizing insights
Support all facets of data modeling and data management activities. Maintain the data dictionary and drive
adherence. Debug reporting problems and issues
Design and code medium- to high-complexity reports, leveraging Qlikview Server & Qlik Sense
Collaborate with others to identify reporting requirements, design features and specifications
Create all types of reports and insightful data displays
Work with client and internal teams to identify new value creation opportunities with new technologies
Convert user stories to report designs
Provide support to ensure optimal performance of reports and dashboards
Identify and escalate issues that put work at risk of delay and propose suitable alternatives
Go beyond current tools to deliver the best solution to the problem, ability and comfort with working independently and making key decisions on projects.

TECHNOLOGY USED :
Salesforce, MongoDB, Splunk, Talend Studio for Data Integration, Talend Data Preparation, Pentaho Data
Integration, QlikView, Qlik Sense, Bootstrap, JAVA, SQL, JSON, ...

REFERENCE :
Germain PIVETEAU | Senior Sales Manager., Front Office Solutions Retail
Email : gpiveteau@capgemini.com

LDLC GROUP
DATA SCIENTIST - BIG DATA ANALYTICS
Août 2015 à Mars 2016 - Lyon, France. Contrat à durée indéterminée (C.D.I)

KEY RESPONSIBILITIES
Deliver a broad scope of analyses including predictive modeling, customer segmentation, lifetime value analysis, cross channel analysis, test
design and analysis, and more. Create measurement strategies and test and learn agendas for the brand marketing teams.
This is a hands-on role that requires the ability to build statistical models, manipulate data, apply statistical techniques and create reports.
Support Marketing teams in the optimization of campaigns, through measurement and analysis of consumer response and engagement. Identify
opportunities for more efficient acquisition, development and retention.
Craft innovative data and analytics representations that allow insights to be easily understood and extracted from large amounts of data and
analytical output.
Support the development of CRM programs and brand strategies, marrying data and insights with our brand goals and objectives.
Manage and mentor junior Data Scientists on the team

DATA QUALITY CAMPAIGN & CRM ANALYST
Novembre 2014 à Juillet 2015 - Lyon, France. Contrat de professionnalisation

KEY RESPONSIBILITIES
Develop, implement and maintain plan to continuously improve marketing and CRM contact data fill rate, integrity and usability -working to
improve quality of data and database integration throughout system.
Import, clean, transform, validate, and/or model data with the purpose of understanding or making conclusions that generate insights for driving
customer acquisition and increasing customer retention and upsell.
Sustain and improve program to track campaign effectiveness – including analysis, testing framework, processes and KPIs to be tracked.
Strong knowledge of marketing automation systems (Marketo), web analytics (Google Analytics), CRM (Adobe Neolane) and BI (Tableau) tools.
Strong experience with data collection and metrics for business-to-business marketing and lead generation concepts.
Present information in clear, concise summaries that provide insights and recommendations for improving marketing.
Work cross-functionally with product, sales and other constituents gathering insights that improve targeting efforts and generate buy-in for
targeting decisions.
Perform audience segmentation and campaign list pull functions per criteria.
Mine data, run scenarios, build predictive models and deliver insights that help optimize online and offline marketing campaigns.
Manage and conduct ad hoc analysis for the Marketing team. Work with project teams to identify, evaluate and resolve workflow options, issues
and risks where flows and/or use of data cross/impact multiple systems.
Write business requirements that outline the platform, data and resource needs for the department’s marketing and campaign analytics functions.
Research industry best practices, business strategies and new statistical techniques and technologies to maintain awareness and apply to work
environment.

TECHNOLOGY USED :
Tableau, Salesforce, Adobe Neolane, Marketo, G. Analytics (API), Talend Studio for Data Integration, Talend Data Preparation, SAP, VMWARE,
TERADATA, HTML, CSS, SQL, ...

REFERENCE :
Julien VANNEAU | Head of CRM
Email : j.vanneau@ldlc.com

PICTIME GROUP- INTUIKO
DIGITAL TRANSFORMATION LEAD CONSULTANT
Juillet 2014 à Août 2014 - Lille, France. Contrat à durée déterminée (C.D.D)

KEY RESPONSIBILITIES
Work closely with other consultants, client account teams and technology specialists to help identify, qualify and scope digital network and
infrastructure consulting opportunities
Help customers define, plan and execute technology transformation programs.
This includes business requirements definition, strategy development, architecture, operating model, process reengineering and IT analytics to
enable our customers moving towards a best-in-class-IT organization
Collaborate closely with multiple stakeholders from the customer, Intuiko and partners to resolve complex customer issues
Responsible for and independently lead complex, cross-functional teams to deliver critical client outcomes
Able to discuss and demonstrate industry know-how and understanding of the retail and infrastructure market and future trends
Apply and continually enhance Consulting best practices and collateral, but also innovate and improvise as required through the use of focused
pilots or proof of concepts

JUNIOR DIGITAL SOLUTIONS CONSULTANT
Octobre 2013 à Juin 2014 - Lille, France. Contrat de professionnalisation

KEY RESPONSIBILITIES
Act as a core member of the consulting team, conduct deep analytics on a broad set of client and external data
Play a lead role in team problem solving through findings and insights from analysis
Create value for clients by understanding their needs and translating them into optimal desired analytical services
Act as a leader in overseeing analytics process and data integration between clients and Intuiko
Create valuable, transformative business strategies through the measurement, manipulation, reporting and dissemination of broad sets of data
Apply and advise on state-of-the-art advanced analytic and quantitative tools and modeling techniques in order to derive business insights, solve
complex business problems and improve decisions

TECHNOLOGY USED :
HTML, CSS, BOOTSTRAP, SugarCRM, G. Adwords, Illustrator, Photoshop, Dreamweaver, ...

REFERENCE :
Frank FLIPO | Co-Founder
Email : Frank.flipo@pictime.com

EDUCATION

UNIVERSITY QUALIFICATIONS
PHD IN BIG DATA: DATA AND KNOWLEDGE DYNAMICS (IN PROGRESS)
TÉLÉCOM PARISTECH - FRANCE
PHD IN MANAGEMENT: KNOWLEDGE, TECHNOLOGY AND ORGANIZATION (IN PROGRESS)
SKEMA BUSINESS SCHOOL - FRANCE
MBA MANAGEMENT & BUSINESS STRATEGY
LYON INTERNATIONAL BUSINESS SCHOOL - FRANCE
MASTER 2 BI & BIG DATA ENGINEERING
LUMIÈRE LYON 2 UNIVERSITY - FRANCE
MASTER 2 DIGITAL MARKETING & INTERNATIONAL NETWORKS
LITTORAL COTE D'OPALE UNIVERSITY - FRANCE
MASTER 1 DATA AUDIT CONTROL MODELIZATION RESEARCH
SCHOOL OF MANAGEMENT, UNIVERSITY OF LILLE - FRANCE
MASTER 1 DIGITAL MARKETING & INTERNATIONAL NETWORKS
LITTORAL COTE D'OPALE UNIVERSITY - FRANCE

CERTIFICATIONS
MIT BIG DATA AND SOCIAL ANALYTICS CERTIFICATE (IN PROGRESS)
STANFORD UNIVERSITY ADVANCED PROJECT MANAGEMENT CERTIFICATE
STANFORD UNIVERSITY STRATEGIC INNOVATION AND DESIGN THINKING CERTIFICATE

SALESFORCE CERTIFICATE (IN PROGRESS)
QLIK SENSE BUSINESS ANALYST CERTIFICATION
QLIK SENSE DATA ARCHITECT CERTIFICATION
DATACAMP INTRODUCTION TO R
EUROPEAN MASTERS IN MANAGEMENT AND BUSINESS STRATEGY

THESIS TOPICS
BIG DATA IN HEALTH CARE: USING ANALYTICS TO IDENTIFY AND MANAGE HIGH-RISK AND HIGH-COST
DIABETES PATIENT
TOWARDS THE ONTOLOGY WEB SEARCH ENGINE
UNDERSTANDING BIG DATA: ANALYTICS FOR ENTERPRISE CLASS HADOOP AND STREAMING DATA
CREATE DATA LAKE FOR LYON 2 UNIVERSITY (MICROSOFT AZURE)
CRM & DATA INTELLIGENCE: EXPLORING DATA OPPORTUNITIES FOR ONLINE CUSTOMER INTELLIGENCE

SKILLS

PROGRAMMING LANGUAGES
HTML / CSS
BOOTSTRAP
C++ / JAVA
SQL
R STUDIO
PYTHON
JSON

























DATA VISUALIZATION SOFTWARE

• • •
• •
• •












• • •
• •

• •

• • • •
• • • • •
• • •
• • • •
• • • • •

CROSS INFRASTRUCTURE
SAP
VMWARE
TERADATA
ORACLE











• •
• •



BIG DATA & BI LANDSCAPE
SPLUNK
TALEND
SAP BO
SAP PREDICTIVE
SAS
















• •


TALEND STUDIO
TALEND DP
PENTAHO DI
QLIKVIEW






















• •
• •
• •







APPLE HEALTH KIT
HUMAN API
I2B2

• • • • •
• • • •
• • • • •

CRM SOFTWARE

NEWSQL DATABASE
VOLDB
NUODB








HEALTH DATA SOURCES & APIS

NOSQL DATABASE
MONGODB
MICROSOFT AZURE
ORACLE








ETL / ELT & DATA PREPARATION

FRAMEWORK
SYMFONY
HADOOP
SPARK
STORM

TABLEAU
PENTAHO ANALYTICS
QLIK VIEW
QLIK SENSE
IBM ANALYTICS
WAVE ANALYTICS







• •
• • •
• •



SALESFORCE
ADOBE NEOLANE
MS DYNAMICS CRM
SUGARCRM
















• •
• • •

• •

GOOGLE PRODUCTS
G. ADWORDS
G. ANALYTICS (API)

• • • • • •
• • • • • •

GRAPHIC SKILLS
ILLUSTRATOR
PHOTOSHOP
DREAMWEAVER

• • • • • •
• • • • •
• • • • • •

LANGUES
ARABIC
FRENCH
ENGLISH
CHINESE











• • • •
• • • •
• •


INTERESTS

THE CONTEMPORARY ART: SHIRIN NESHAT, RENATA LUCAS,...
THE CONTEMPORARY WRITERS: PAULO COELHO, HARLEN COBEN,...
FASCINATED BY THE ASIAN CONTINENT: BURMA, INDONESIA, CAMBODIA, NEPAL,...

PASSIONATE AUTOMOTIVE: CLASSIC AND VINTAGE CARS 40'S, 50'S, 60'S, 70'S.

ONLY LYON AMBASSADOR: ACTIVE PRESENCE FOR MY BUSINESS PROJECT (ENTREPRENEURSHIP)

LOUBNA CHORFI
Data Scientist Consultant | Data Chief Technology Officer | Data Visualization Analyst

Téléphone : 0621495907
Email : hello@loubnachorfi.com
Website : www.loubnachorfi.com
Adresse : 52 Boulevard d’Inkermann - 92 200 Neuilly-Sur-Seine


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