2016.05.15 Presentation MerciJosephine .pdf



Nom original: 2016.05.15 - Presentation MerciJosephine.pdfTitre: PowerPoint PresentationAuteur: Jetfabrik

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Recently,
several industries have experienced their digital revolution...
Industry:

Digital Revolution

Digital Actors:

UBER

Transportation

AIRBNB

Hotels

JUSTEAT

Restaurant

And many more...

2

The health industry
has also taken a turn at experiencing this revolution

Medical appointments

What about care for
the eldery ?
3

CONTEXT

Lack of innovation in the
care industry

The aging population

The isolation of the
elderly population
The strong will from elderly
person (over 75 years) to age
at home rather than in a
retirement home

15
million

32%

baby boomers (50-65 years)
connected to the internet
of baby boomers are
caregivers for an elderly,
dependent parent (+75
years)

4

PROBLEM

How to enable baby boomers
to ensure home support, in the best of
conditions, for their parents ?

5

SOLUTION

Mercijosephine.fr
The commercial and
technological innovation to
revolutionize the sector towards
assistance for the elderly.

6

SOLUTION : How ?

We make it easy
Online Reservation
(smartphone, tablet, computer)
or via our connected button
Reserve what you need, when you
need it, and where you need it to be

7

SOLUTION : How ?

We make it social
An application for the entire family
Stay informed of the visits
from our care professionals, share the
day-to-day life of your loved ones and
your family photos

8

SOLUTION : How ?

We make it safe
Integration of connected objects concerning
health and wealth fare
Even from a remote distance, our care
professionals continue to ensure the well-being
of your family (Hydration, sleep, heart rate,
medications, effective presence, etc)

9

SOLUTION : How ?

We make it better
We propose the best care professionals
We remunerate our care professionals 25%
more than the average pay scale in order to
attract and retain the best of candidates.

10

BUSINESS MODEL

A digital agency
backed by
nursing homes
who comply with
legislation in
force within that
sector.

Upscale
strategic
positioning

8 proposed
services

A rate per hour
service / no
commitment

11

TEAM
A complementary and passionate team located in Luxembourg

CEO
Romain BAROAN

CTO
Judith ROULLON

CMO
Maïté JEANROY

CFO
Geoffroy MAURY

Master’s Degree
in Finance

Master’s Degree
in Computer science

Master’s Degree
in Marketing

Master’s Degree
in Economics

SKEMA Business School

EPITECH

ISCOM

Louis Pasteur University

7 years as finance and tax advisor

3 years as engineer in web
and mobile development

10 years as Marketing Manager

15 years as consultant
and financial controller

Dentons Luxembourg
Deloitte Luxembourg
Start-up experience

Easy development web
LevelUp - Suite

Banque internationale à
Luxembourg
Linc SA

Luxembourg Stock Exchange
ATOZ Luxembourg
Dentons Luxembourg
Self Entrepreneur
12

MARKET
French perspectives (1st targeted market)

Senior and
internet

32%

of the seniors have a
positive image of internet

Senior
standard of
living

Seniors incomes
(net of any tax) :
€ 122 billion or 43 % of
revenues in France

Assistance
to senior

dependent people
or people with
reduced autonomy

1,21
million

4,5
million

57%

have an Internet access

It could be 55 to 60% of
revenues in 2020

of fragile people
(often more than
70 years old)

500
million

hours worked / year for
assistance for seniors
...and 0 hour booked
from Internet

13

MARKET
The European perspectives
Germany

22.3
million

people over 60

100%

people over 65
receiving a pension

100%

people over 65
receiving a pension

United Kingdom

14.9
million

people over 60

Belgium

2.7
million

people over 60

14

MARKETING AND COMMUNICATION STATEGY
Funnel developpement
PLAN

MAKE KNOWN

CONVERT

ENGAGE

• Define targets
• Define marketing approach
• Built digital marketing strategy and PR approach
• Define content strategy
• Define KPI’s
• Organic SEO focused
• Develop social media content
• Built digital audience
• Built and promote digital content
• Start PR actions
• Built partnership with influencers

• Test SEA campaigns
focused on aquisition
• Determine best aquisition
channel and optimize it
• Launch affiliate
program

Provide
incentive to
recommend

START

GROWTH

FINANCIALS
N

N+1

N+2

N+3

N+4

198

624

1 120

1 741

2 554

Income (K€)

1 284

7 549

16 861

28 032

42 152

Charges (K€)

1 534

6 815

14 279

22 897

33 572

Profits/Losses (K€)

(250)

734

2 582

5 135

8 580

Number of seniors
helped

16

COMPETITION
Competitors
• Physical agencies : O2, Petit-fils, Vitalliance, etc
• Start-up (France) : Oxilia

Competitive differentiation
• Disruptive technologies
• Upscale strategic positioning

+

Proof of concept in US
• Joinhonor (reward as “Best new Startup” in US in 2016)
• HomeHero

17

AGENDA

06/03/2016

04-06/2016

01/07/2016

Date posted online for
www.mercijosephine.fr

Recrutement of initial
Joséphine’s

Opening date for the
first “Merci Joséphine
agency”

Grandmother’s Day

18



Our mission is to help our parents continue to live at
home with joy, comfort, and grace as they age.
Do you know many more rewarding mission ?

Join us in the transforming process of
assistance to the elderly
The precursors of today will be the leaders
of tomorrow

Don’t miss the train…!




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