LFA Pitch Deck presentation 2 .pdf



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An art collectors
wearable exhibition
excluding the

LOVE X FASHION X ART

gallery

Deck presented by: Andrea Simon

andrea@SomethingSIMON.com

(954) 328-9067

For years, major fashion brands have
collaborated with famous artists to
help push their products.
At LFA, we want to give these artists
a platform to shine on this off-canvas
medium of their own.

LOVE X FASHION X ART

Deck presented by: Andrea Simon

andrea@SomethingSIMON.com

(954) 328-9067

art in fashion timeline

3
1937
Elsa Schiaparelli,
artist Salvador Dalí

1966
Coco Chanel,
architect Paco Rabanne

1965
Yves Saint Laurent,
artist Piet Mondrian

LOVE X FASHION X ART

2003
Luis Vuitton,
artist Takashi Murakami

1991
Gianni Versace,
artist Andy Warhol

Deck presented by: Andrea Simon

2012
Nike,
artist Tom Sachs

2012
Kate and Laura Mulleavy,
artist Vincent Van Gogh

andrea@SomethingSIMON.com

2013
Marc Jacobs,
artist Daniel Buren

2013
Alexander McQueen,
artist Damien Hirst

(954) 328-9067

LOVE X FASHION X ART

Deck presented by: Andrea Simon

andrea@SomethingSIMON.com





Artists have emerged as brands in themselves.
In a way, fashion has made art more commercial.

(954) 328-9067

meet the team
Bernard Aidan I Fashion Designer, Business & Relationship Development
As the CEO of the Catherine Malandrino brand, Bernard grew his company to $100 million & sold it in 2010. Bernard is
no stranger to building and selling fashion companies. Since moving to the United States from France in 1983, Bernard
first founded & built his company, ET VOUS, from scratch to a $40 million retail/wholesale business that sold in 1993.
He created what was quoted as the “contemporary fashion company out of France” with a team of designers in Paris.
In 1995, Bernard met Catherine Maladrino which soon became his wife & partner. Together they built the Catherine
Malandrino designer business brand that now has over 25 licensing deals worldwide. Bernard has been consulting for
the past three years for different fashion projects and is now ready to build up his own brand empire once again. Bernard
has strategically taken this time to develop relationships with top retailers & worldwide press for his next big idea. Over
the past 35 years, contemporay art has become his passion and soon enough developed friendships with talented
famous artists around the globe.

Andrea Simon I Advertising, Branding & Creative Strategy
As an ADDY, Telly & Miami Herald’s Silver Knight ‘Art’ Award winner, Andrea has branded & created products and successful advertising
campaigns for both national & mom and pop shops worldwide. As an entrepreneur herself, Andrea never settles for design any less than
perfection by taking ideas from concept to finished product. Due to this mindset, Andrea has been featured on a numerous amount of TV
shows on HGTV, DIY Network, FYI Network & Animal Planet. She launched the Nissan Cube to the United States, created a national ad
campaign for FOX SunSports, product design & development for Hasbro, Mattel & Disney (parks & stores), UX/UI design for Hard Rock Hotel
& Casino’s family mobile app and more. Her experience running a full-service advertising agency, Something SIMON, has led her to work with
clients such as: Walt Disney, Hasbro, Mattel, Starwood Hotels & Resorts, Hard Rock Hotel & Casino, Barbie Dreamhouse Experience, Nissan,
The Wiggles, Romero Britto, Polaroid, FOX SunSports, Home Depot, Lowe’s, Costco, Sam’s Club, Mernards, NBA, NHL, NCAA, NFL & more.
Andrea has experience developing licensing campaigns for prestigious artists like Romero Britto & Chris Hart for mass market stores as well as
apparel design for NBA, NHL, NCAA, NFL teams. Her close ties to artists in business, her internationally respected uncle as a curator (who was
knighted by the king of Sweden), and her advocacy & active involvement in the STEAM educational system all blend to make this a perect fit.

LOVE X FASHION X ART

Deck presented by: Andrea Simon

andrea@SomethingSIMON.com

(954) 328-9067

Love
FASHION

We are pairing the world’s most talented artists
with fashion’s top design and manufacturing
experts to create masterpieces of their own.

We are not creating a fashion line, we are creating a movement.

LOVE X FASHION X ART

Deck presented by: Andrea Simon

andrea@SomethingSIMON.com

(954) 328-9067

We are creating the opportunity for artists
to express themselves through an unfamiliar
new medium & expanding their scope of
unique work to reach a new target market.

LOVE X FASHION X ART

Deck presented by: Andrea Simon

andrea@SomethingSIMON.com

(954) 328-9067

We are developing a network for both
artists and fashion experts to work together
to generate ideas of creative freedom
that will organically evolve into something
bigger than ourselves.

LOVE X FASHION X ART

Deck presented by: Andrea Simon

andrea@SomethingSIMON.com

(954) 328-9067

We are cultivating a more involved, meaningful cultural relationship
of connections which ultimately drives business and societal decisions.
We are developing communities that feed their passion of artistic expression
& exposing quality art techniques to the masses.

LOVE X FASHION X ART

Deck presented by: Andrea Simon

andrea@SomethingSIMON.com

(954) 328-9067

Art is the one form of communication that speaks all languages,
yet effects every individual to interpret it differently.

LOVE X FASHION X ART

Deck presented by: Andrea Simon

andrea@SomethingSIMON.com

(954) 328-9067

MAGIC

All collaborative pieces are specifically designed
for LFA & appeal to a wide range of different types
of art/fashion admirers & buyers.

LOVE X FASHION X ART

Deck presented by: Andrea Simon

andrea@SomethingSIMON.com

(954) 328-9067

LFA handpicks design collaborations to
match the perfect style of wearable product
with complementary branding to showcase
an artist’s brand, look & feel.

LOVE X FASHION X ART

Deck presented by: Andrea Simon

andrea@SomethingSIMON.com

(954) 328-9067

Our platform allows “an art & fashion love affair” to
produce wearable products that naturally focuses on a
high level of craftsmanship with strong visual narratives.

LOVE X FASHION X ART

Deck presented by: Andrea Simon

andrea@SomethingSIMON.com

(954) 328-9067

d an «artist to watch,» in 2011 by the prestigious Whitewall Magazine,
as quickly fulfilled this prophecy. Since, he was lauded for his work by the
ress such as The New York Times (cover story, Thursday Styles April 25, 2013),
Esquire Spain, Vanity Fair Italia, and The New York Observer.
New York Magazine deemed him, «in a league of his own,» while the New York
med Zapata to be the «new Andy Warhol, with starlets begging for a sitting.»
ontinues to promise illustrious milestones for Zapata. This year the artist is
ignant, commemorative mural for the lobby of Freedom Tower in Manhattan.
be unveiled as part of the building’s opening ceremony and remain on permaAdditional commissions include a panel for the newly restored Colosseum in
ome as well as the lobby of the landmark Plaza Hotel in New York.

Featured LFA Artist

X

Named an “artist to watch,” in 2011
by the prestigious Whitewall Magazine,
Domingo Zapata has quickly fulfilled this
prophesy. Since, his work has lauded praise
from international press such as The New York
Times (cover story, Thursday Styles April 25,
2013), Esquire Spain, Vanity Fair Italia, and
The New York Observer. Recently, The New
York Magazine deemed him, “in a league of
his own,” while the New York Post proclaimed
Zapata to be the “new Andy Warhol, with
starlets begging for a sitting.”

FRESH BRA ND

X

The future continues to promise illustrious
milestones for Zapata.This year the artist
is preparing a poignant, commemorative
mural for the lobby of Freedom Tower in
Manhattan. The piece will be unveiled as
part of the building’s opening ceremony and
remain on permanent display. Additional
commissions include a panel for the newly
restored Colosseum in Rome as well as
the lobby of the landmark Plaza Hotel in
New York.

F R ES H BRA N D

Named an «artist to watch,» in 2011 by the prestigious Whitewall Magazine,
Zapata has quickly fulfilled this prophecy. Since, he was lauded for his work by the
international press such as The New York Times (cover story, Thursday Styles April 25, 2013),
Esquire Spain, Vanity Fair Italia, and The New York Observer.
Recently, The New York Magazine deemed him, «in a league of his own,» while the New York
Post proclaimed Zapata to be the «new Andy Warhol, with starlets begging for a sitting.»
The future continues to promise illustrious milestones for Zapata. This year the artist is
preparing a poignant, commemorative mural for the lobby of Freedom Tower in Manhattan.
The piece will be unveiled as part of the building’s opening ceremony and remain on permanent display. Additional commissions include a panel for the newly restored Colosseum in
Rome as well as the lobby of the landmark Plaza Hotel in New York.

A R T

2

W E A R

LOVE X FASHION X ART

Deck presented by: Andrea Simon

X
F RE SH B RA ND

andrea@SomethingSIMON.com

(954) 328-9067

Named an «artist to watch,» in 2011 by the prestigious Whitewall Magazine,
Zapata has quickly fulfilled this prophecy. Since, he was lauded for his work by the
international press such as The New York Times (cover story, Thursday Styles April 25, 2013),
Esquire Spain, Vanity Fair Italia, and The New York Observer.
Named
«artist
to Magazine
watch,» indeemed
2011 byhim,
the prestigious
Magazine,
Recently,
TheanNew
York
«in a leagueWhitewall
of his own,»
while the New York
Zapata
has quicklyZapata
fulfilled
prophecy.
Since,
he waswith
lauded
for his
workfor
by athe
Post proclaimed
to this
be the
«new Andy
Warhol,
starlets
begging
sitting.»
international
presscontinues
such as The
New York
Times (cover
story, for
Thursday
Aprilthe
25,artist
2013),
The future
to promise
illustrious
milestones
Zapata.Styles
This year
is
Spain,
Vanity Fair Italia,
New York
Observer.
preparing aEsquire
poignant,
commemorative
muraland
for The
the lobby
of Freedom
Tower in Manhattan.
Recently,
The New
York
Magazine
deemed
«in a league
of ceremony
his own,» and
while
the New
York
The piece
will be
unveiled
as part
of thehim,
building’s
opening
remain
on permaPostnent
proclaimed
Zapata to be
the «new Andy
Warhol,
with
begging
for Colosseum
a sitting.» in
display. Additional
commissions
include
a panel
forstarlets
the newly
restored
The future continues
promise
milestones
Zapata.
yearYork.
the artist is
Rome astowell
as theillustrious
lobby of the
landmarkfor
Plaza
HotelThis
in New
preparing a poignant, commemorative mural for the lobby of Freedom Tower in Manhattan.
The piece will be unveiled as part of the building’s opening ceremony and remain on permanent display. Additional commissions include a panel for the newly restored Colosseum in
Rome as well as the lobby of the landmark Plaza Hotel in New York.

ART 2 WE AR

X
F RES H
X BR AND
FRE SH BRAND

LOVE X FASHION X ART

Deck presented by: Andrea Simon

andrea@SomethingSIMON.com

(954) 328-9067

We knew this was going to be a hit,
but we still wanted to test out the waters.

LOVE X FASHION X ART

Deck presented by: Andrea Simon

andrea@SomethingSIMON.com

(954) 328-9067

We are changing the way customers shop by expanding the art & fashion lovers’ palate.

Shop by artist, not by style. Shop by genre, not by brand.

Want Art Basel in your closet?

LOVE X FASHION X ART

Deck presented by: Andrea Simon

andrea@SomethingSIMON.com

(954) 328-9067

Our “LFA curators” bring valued art that might be
too expensive to hang, but not too expensive to wear
Hence, us calling our wearable products “affordable luxury”.

LOVE X FASHION X ART

Deck presented by: Andrea Simon

andrea@SomethingSIMON.com

(954) 328-9067

Most artists are experts at their craft,
yet not specifically at producing
wearable products.
The details of a true artist should be
consistent in all realms.

LOVE X FASHION X ART

Deck presented by: Andrea Simon

andrea@SomethingSIMON.com

(954) 328-9067

In many cases, a lot of well-respected artists are
NOW selling wearable products that seem to be an

afterthought

LOVE X FASHION X ART

Deck presented by: Andrea Simon

andrea@SomethingSIMON.com

(954) 328-9067

In many cases, a lot of well-respected artists are
NOW selling wearable products that seem to be an

afterthought

& not a true representation of their
high- quality work and brand.

LOVE X FASHION X ART

Deck presented by: Andrea Simon

andrea@SomethingSIMON.com

(954) 328-9067

We promise to only showcase high quality
in manufacturing practices when an artist’s brand
crosses over from wall art to wearable.

LOVE X FASHION X ART

Deck presented by: Andrea Simon

andrea@SomethingSIMON.com

(954) 328-9067

By helping artists explore & discover
original new art with limited editions,
we aim to bring Art Basel to closets worldwide.
Artists have the option to be as hands-on
or hands-off in the process as they please,
yet always signing-off on approval before
their name is attached.

LOVE X FASHION X ART

Deck presented by: Andrea Simon

andrea@SomethingSIMON.com

(954) 328-9067

long-term goals.
Though our platform starts
with solidifying relationships
of well-known artists
& fashion experts,
our overall long-term goal is
for this movement to trickle down
and give opportunities to discover
the emerging world of unknown
talented artists worldwide
& pair with reputable fashion experts.

LOVE X FASHION X ART

Deck presented by: Andrea Simon

andrea@SomethingSIMON.com

(954) 328-9067

artist collaboration process

Artist understands
terms for a mutually
beneficial relationship &
signs on as a participant
in LFA’s platform.

Artist
Artist relays their
unique form of
expression of art
to the LFA team.

Artist provides input
on what their vision is
of benefitting their
personal brand.

1

Product
LFA team works with
artist’s look & feel to
discuss and suggest
fashion opportunities.

LOVE X FASHION X ART

Deck presented by: Andrea Simon

andrea@SomethingSIMON.com

(954) 328-9067

artist collaboration process

Product sample manufacturing
begins which strictly abides to
artist’s approved style guides.
LFA overviews quality control.

Artist is paired with
wearable product style
which compliments
their brand.

2

Artist

Product

Artist is as hands-on or
hands-off as they please
throughout creating &
designing wearable
product pieces.

LOVE X FASHION X ART

Deck presented by: Andrea Simon

andrea@SomethingSIMON.com

(954) 328-9067

artist collaboration process

Artist approves all final
wearable products before
mass manufacturing &
offered to the public.

Artist’s branded wearable
product is sold through LFA’s
omni-channel marketing:
e-commerce website, and
specialty & brick + mortar
stores.

3

Artist
Wearable product is
approved by LFA team
& our manufacturing
partners / relationships.

LOVE X FASHION X ART

Deck presented by: Andrea Simon

andrea@SomethingSIMON.com

Product
LFA & artist create a branded
message for artist’s wearable
product promotion.

(954) 328-9067

Company Foundation
Formed LFA Team
Established key team members
with diverse backgrounds &
responsibilities.

Signed Domingo Zapata
as First Artist Partnership
(Artist to the stars with work featured
in Freedom Tower in Manhattan,
Colosseum in Rome, and Plaza Hotel
in New York to name a few).

Established Manufacturing Agreements
Solidified manufacturing agreements in the
USA & overseas. Setup agreements with
established fashion companies.

Sept ‘15

Nov ‘15
Oct ‘15

Feb - April ‘16

Dec ‘15

Started LFA Ideation
Created overall mission to provide
artists with new business venture
opportunities with wearable products.
Established a target market for the
movement.

LOVE X FASHION X ART

Jan ‘16

Confirmed Deals
Created mutually benefical
partnerships with Zindigo, Zappos,
Gilt, Domingo Zapata, Jeff Hamilton,
HSN & Brigitte Bardot.

Created E-Commerce Website /
Zindigo Brand Ambassador Relationships
Designed & developed e-commerce platform,
established branding both strategically &
visually, and developed brand ambassador/PR
partners with ZindigoDaily.com.

Deck presented by: Andrea Simon

Signed Jeff Hamilton
as Second Artist Partnership
(Artist to the stars -- especially
the NBA -- with over 1 million
Instagram followers).

andrea@SomethingSIMON.com

(954) 328-9067

Planning Launch
& Marketing Plan
Establishing advertising
campaign & PR plan for LFA
launch to promote with
appropriate messaging.

Some Companies

LOVE X FASHION X ART

Artists

Friends We Have Personal Relationships With:

Deck presented by: Andrea Simon

andrea@SomethingSIMON.com

(954) 328-9067

Oh, and a few others are fans:

LOVE X FASHION X ART

Deck presented by: Andrea Simon

andrea@SomethingSIMON.com

(954) 328-9067

Looking forward to contributing to artists’ success


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