LR Louis Maubru.pdf

The influence of coopetition on performance

Table of content

1. Introduction : ..................................................................................................... 3
2. The Coopetition as a strategy................................................................... 4
2.1 The different strategies ........................................................................................................ 4
2.2 The horizontal and vertical coopetition ............................................................................... 4

3. The complexity of coopetition .................................................................. 5
3.1 The dilema of coopetition .................................................................................................... 5
3.2 The tensions arising from coopetition ................................................................................. 5
3.3 The threat of opportunist behaviors ..................................................................................... 6

4. The management of Coopetition ............................................................ 7
4.1 The principle of separation .................................................................................................. 7
4.2 The principle of Integration ................................................................................................. 8
4.3 The role of the alliance managers ........................................................................................ 8
4.4 The arbitration ..................................................................................................................... 8

5. Coopetition lead to performance ........................................................... 9
5.1 A profitable strategy for companies .................................................................................... 9
5.2 Coopetition as a help for the innovation race ...................................................................... 9
5.3 The multiple advantages of coopetition ............................................................................ 10

6. Conclusion .......................................................................................................... 10

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