Distance test Graphic communication .pdf


Nom original: Distance test_Graphic_communication.pdf
Auteur: Roman Luzin

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Taille du document: 442 Ko (3 pages).
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Aperçu du document


Recruitment test

graphic communication

© Inter IKEA Systems B.V. 2015

1. Distance test –
assignment for candidate
Use your knowledge and graphic communication skills to
create graphic communication for a promotional display.
The display is for a new bicycle model. It is placed in a
promotional area at an airport. The display needs to be
based on the communication brief.
1.  Sketch the graphic communication elements and media/
carriers to be used in the display to present the visual
idea.
2. Send it back by email within 60 minutes.
Materials
-  sheets of paper
-  office tools
-  computer with internet connection
-  Microsoft PowerPoint or similar software
-  a way to transfer your sketches from paper to your
computer (for example, a scanner, camera or smart
phone)
Time
60 minutes

© Inter IKEA Systems B.V. 2015

8

1. Distance test –
assignment for candidate
Communication brief
Create graphic communication for a promotional display of
a new bicycle model for use in the city. The theme of the
display is “living a more sustainable life in the city”, by
using a comfortable bicycle instead of a car to get around.
Define the graphic communication elements and media/
carriers for the display. They should visually support the
product and graphically express the sustainability theme.

The tasks of the promotional display are:
-  attract attention and promote the new bicycle model
-  present its main benefit – comfortable use in the city
-  create awareness about the importance of sustainable living
in the city.
The promotional area has a size of 4 m2 (2x2 m). It is located
between the central stairs in the departure area of an airport.

© Inter IKEA Systems B.V. 2015

Location of the
promotional area

9


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