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Empretec Proyecto bebe 20160909 .pdf



Nom original: Empretec_Proyecto-bebe_20160909.pdf
Titre: Diapositiva 1
Auteur: Charles

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Project Overview
08/09/2016

The most wonderful job in the world
which implies…

Making baby
happy

Feeding the baby

Bathing,
diapering
Etc..

Be with the baby,
grow him

Discover quality
products that fit

Find the good
price and supply
every product

Organize the
expedition to the
supermarket

Always adapting
to your baby
needs

So we asked them what is
their experience…

PAIN
Learning how to
take care of the
baby. Finding &
supply in good
quantity the
best product at
the best price.

JOB
Making baby
happy by
finding what
suits him. Then
supply him
regularly

Happy Baby

GAIN
Being proud of
an happy baby,
spending time
with him
providing the
best quality
products

And we can help them
with…
More quality time
with their baby

Simplicity &
convenience

Relevant
information to
shop

Cheaper products &
flexible delivery

“Combos
de
productos
seria genial
!”

“Un BuyBuy
baby de
bebes
cerca”
“…me llegue a
mi domicilio
dentro de las
2 semanas sin
tener que
pagar tasas…”

“Una página
especial de
bebes con
todo lo que
necesitas ”

“Páginas que
enseñen que
actividades
hacer en
cada mes”
“Sistema de
suscripción
automática
de pañales,
toallitas etc”

“… Que este
bien claro
todo, un
buen sistema
de pago y
entrega…”

 Early adopters target
Argentinian mothers between 25-40 y/o with a baby living in urban area with
medium-high incomes, dynamic and connected, used to US ecommerce company,
willing to give the best to her baby, but frustrated to don’t have access to such
online services in her country. She is proud of Argentina but for her baby, she is
seeking for a brand she could rely on without being charged more.

Principal concerns

Before birth






0-6 m/o

Quality first
Security
Seeking for information
First brand awareness
Still funny

6-18 m/o





18-36 m/o

Repetitiveness
Quality & Price
New preoccupations (Education…)
Seeking for convenience

A first offer of basic products
bundling…
Stroller and gears

Safety and
Nursery

Toys & books

Baby clothing
designed in Paris

A box with all the monthly
essential diapering &
bathing products
Shower party &
birthday lists

…Then an universe of possibilities
To expand our offers

Food & baby
milk

So we decided to offers them simplicity…

With our user
friendly website

Keep your time and
energy

For what truly
matter Making your
baby happy

Select your baby
monthly products

We personally
deliver it to you
house

Each month adapt
your selection with
our help

Choose a monthly
subscription to save
money

…and the best customer service we could

Follow your baby
throughout its
grow

Register your
baby for a
better help

We take care of the
baby but also the
parents

With all our
expertise about
baby

We can attend you
in any case of
necessity

And with the
knowledge of
doctors

We advice you on
what your baby
needs

GBA potential market size
GBA*

2%*

0-3 y/o
/year

who already
buy
groceries
online

More than
600.000

Market
opportunity

16%*

117
MAR$

Who already
buy online

Per month

The e-customers profile would be
Current worries**
42,5%

Product display

40%

Payment system & security

40%

Delivery time and

6,3 %

Complicated

*30% of Argentinean population in GBA with a birth rate of 1,55%, Google Barometer insights for Argentina, 24-35 y/o, with child

Incentives**
67%

Free delivery

57%

Lean delivery

50%

Users friendly service

42 %

Variety

29 %

Customer service

**Study on 125 Argentinean mothers and fathers July 2016

Centrality-Distinctiveness of competitors
CENTRALITY
 Online & Offline competition
 Circle size for the importance

Where we want to be
DISTINCTIVNESS

BabyBox Tienda
LaCigüeña
UNCONVENTIONAL

ASPIRATIONAL

Retail

Pure
Player

En Pañales
Creciendo
Mercado Libre
Planeta BB
Bebe Ok
TiendaMiBebe
PERIPHERAL

Pañalerias

Linio.com.ar

SuperMercados
MAINSTREAM

Avenida.com

 Disrupt the quality of
customer service in
Argentina.
 First e-shop at the
European standard
 focus on the customer &
the brand identity
 Ease online shopping in
South America

“Make being a millennial connected mother cool”

Our challenges

Keys to success

Deal with the
transport union

Guarantee stock all
the year

Master web
occupancy

Efficient cost
control

Master at house
deliveries

Innovation in
delivery

UX & predictive
marketing

Payment solution
flexibility & security

The efficiency of Amazon, the quality service of Uber and caring like The
Honest.co

Friendly
At […] we believe that nothing can
substitute the mother’s love for a baby. So we
decided to support mothers during their
hardest and most wonderful job. With us they
can focus on what truly matter for their baby
while we get them the best product. Now they
will be able to balance their family, work and
social lives.

Efficiency

Quality

Affordable

Bond & time with the baby

Smiling baby

Mom get time for her
& time for baby

Friendly & efficiency

Tailored services

It’s cool to be a modern mom

The image we want to reflect – the Honest Co.


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