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COMPANY  

Alexandre Barouzdin – PATENT 92 INPI Ile de France N° 16/01235

THE  PROBLEM  

Intrusion of drugs
Inside luggages

30 million
luggages are lost
or stolen every
year in airports

No security
solutions for train
passengers
against thiefs

VALUE  PROPOSITION  

GUDLOCK is a secure luggage cover
containing a geolocation system, equipped
with security seal tags and a retractable
cable lock.

OUR  SOLUTION  
The security cover will be
available in 4 different
sizes : S M L XL

a

r
A

AIRLINE  USE  

Step 1
Check in

Step 2
Put a sealed tag to close luggage
+
Take a picture of the boarding
pass and the sealed tag unique
number

Step 3
Reclaim luggage at conveyor belt
+
Double check the sealed tag has
the same number while check in

TRAIN  USE  
Step 1
Put luggage on the storage
bags area

Step 2
Secure your luggage by using
the retractable cable to the
metal train bar, then enter your 3
digits numbers.

RFID  TAG  
Every single cover luggage GUDLOCK has a
unique RFID number adhesive tag inside.
We are working with a french start up based in
Montpellier TAGEOS, specialized on passive
RFID tags.
100% paper-based RFID labels are certified by
the world’s leading RFID labs, and optimized for
use in the 860 to 960 MHz bands, covering the
European and American radio spectrums.
The Tageos EOS-500
is a wide-band Gen2 UHF RFID label suitable
for worldwide supply chain applications to
identify cases and items for secure track & trace
purposes.

DESIGN  RESEARCHES  

PICTURES  

TARGET  MARKET  

Every year more than 30 million travelers have a negative luggage
experience. Gudlock's security features provides additional assurance for air
and train travelers.

These unfortunate situations present an tremendous opportunity for Gudlock
to target these consumers.

BUSINESS  MODEL  

DIRECT SALES

INDIRECT SALES

Product cost

7€

Product cost

7€

O.E.M

12€

Distributors

12€

E-shop

29,90€

Suggested retail price

29,90€

COMPETITORS  

45€

+

• Design

-

• Price
• No luggage security
• Low geolocalisation system by QRcode

14€
Per wrap

+

• Customers know already the product
• Good security system

-

• Only in 21 airports
• Opening hours
• Price too expensive per trip

MARKETING  STRATEGY  

Communication
agency

RELAY retail
display

Trade fairs

Social
Networks

MILESTONE  

Jan.
2017

March
April
2017

Seed investor
Lawyer companies
Set up
Factories
partnership

Dec
2016
Proto V2
meeting
IDTGV

Feb.
2017
Visiting factories
China & Vietnam
Setting up
warehouse in
Vietnam

Worldwide
Kickstarter
Campaign
Objectives :
3 000 sales
Raise 120K$

Oct
2017

May
2017

1-6 oct.
Duty Free
&Travel Retail
submission
Cannes

27thApril6th May
Paris

June
2017
Delivery of
first
kickstarter
orders

Time to
market in
retail
areas

Alexandre Barouzdin – PATENT 92 INPI Ile de France N° 16/01235

Sept.
2017
26-29 sept.
Paris
International
French Travel
Market

Jan.
2018
Consumer
Electronics
Show Las
Vegas

TEAM  

Alexandre BAROUZDIN
CEO

Corinne BAROUZDIN
DAF

ADVISORS
Vanessa DELESDERRIER
« France scellés »
Sealed tags

Laurent DELABY
« Tageos »
RFID tags

Bernard MARTINEZ
Duty Free specialist

Cyril Blanc
Artistic director

Hubert TAIEB
« TF1 entreprise »
Retail&Licences
Contact Europe
Alexandre BAROUZDIN
+33 (0)6 51 40 00 11
alexandre@gudlock.net

Contact USA/Canada
Fabrizio LENTINI
+1 (416) 845 8627
fabrizio@gudlock.net

Fabrizio LENTINI
Co-founder US/CANADA

SUPPORTS


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