French Tech Berlin ESCP Trend report 1 Final1402.pdf
Trend Report | Big Data & Health
The Story of Teddy
The idea for Teddy the Guardian ﬁrst came when its creators no/ced how
hard it was to monitor the health of children who were being hospitalized or
treated for chronic illnesses, in a non-‐frightening and intrusive way. Lible
ones tend to be extremely sensi/ve, and the careful monitoring some were
being subjected to in the hospital meant that a solu/on needed to be found
in order to make the monitoring less trauma/c. Making smart Teddy Bears
came as the way to go, and the start-‐up started working with hospitals to
develop its product.
Another important trigger in the development of Teddy The Guardian was
the fall of sensor costs, and the growth in wireless communica/on and
constant innova/on, which have made this project accessible and possible to
develop. Furthermore, it has never been easier to appeal to consumers in
this ﬁeld, since smartphones, health mobile apps and wearable devices are
geMng every day more and more integrated in their daily lives. Hence, it
soon became obvious that Teddy could also be commercialized to the public,
and not only to hospitals.
Indeed, parents, as the rest of the popula/on, are proving ever more
connected and worried about their children’s health, and such a device
could be a precious ally for them. Finally, the ﬁeld of meditech is booming
and raises growing interest in investors, who are now more and more willing
Behind the Fur
Teddy The Guardian lies on a fairly
simple technology: embedded
sensors, hidden in the teddy’s
paw, which measure the child’s
body temperature, heart rate,
blood pressure, oxygen satura/on
and the ambient temperature.
When the child squeezes the
teddy’s paws, hold it against him
or plays with it, the bear records
informa/on at diﬀerent /mes, and
sends it wirelessly to his parents
via a mobile app.
Through the app, the parents
can see the evolu/on of their
child’s temperature in real-‐
/me, and quickly detect any
irregulari/es. Moreover, the
child’s body temperature can
be precisely measured by
touching his forehead with
the teddy’s paw for a couple
of seconds, which results less
unpleasant for them than the
old fashion thermometer!
Just like every meditech startup, Teddy The Guardian faced issues in securing
quality and regulatory standards in all countries. It however managed to
overcome this and can now be shipped across Europe. The app is also
available in all European countries.
Teddy the Guardian made its debut at the CES conference of Las Vegas in
2014. The CES conference is a global consumer electronics and consumer
technology tradeshow. There, it triggered a lot of interest and was very well
received by the professionals, who praised its simplicity and its ingenuity.
Teddy the Guardian is now considered as one of the hits of the 2014 edi/on.
Following this success, it secured a 400k seed investment from London-‐
based investors in January 2015. This allowed the startup to further develop
its oﬀer, and in 2016, two new companions were introduced: The Tall
Giraﬀe and The Brave Lion. The Tall Giraﬀe measures the child’s body
posture and ac/vity level, and the Brave Lion measures the heart rate, heart
rate variability and blood oxygen satura/on.