exposé nike .pdf



Nom original: exposé nike.pdf

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NIKE COMPAGNY

Nike’s story
-REPRESENTED AS A WINGED DIVINITY
-THE LOGO WAS DESIGNED FOR ONLY $ 35
BY CAROLYN DAVIDSON
- “ THE SWOOSH”

IN 1950:

=

+
athletic trainer

student and
mid-runner

NOW:
• Mark Parker is the CEO of Nike since 1979

SPECIALIZATION
•  the design, manufacture and marketing of footwear

• 
• 

• sporting goods and equipment
• 
• 

THE NIKE GROUP INCLUDING

• More 800 stores in the world, mainely located
ine the united states
• Nike employs more than 41,000 people
worldwide
• 
• And 600,000 employees through
subcontractors

FINANCIAL INFORMATION
• 

•  footwear (accounting for 55.7% of sales)
•  Clothing (accounting for 26.22% )
•  Sports Equipment representing 5% of turnover)
•  in 2013 the company achieved an overall turnover of $ 25.3
billion
• 

INVESTMENTS OF NIKE COMPAGNY

PUBLICITY
•  https://www.youtube.com/watch?v=_SEUKgFXET0

Tiger woods

Michael
Jordan


Andre Agassi

Lebron
James


MANY EVENT CREATED
•  In 2008, Nike is organizing the "Nike Challenge", an opposite
foot course to men to women

THANK YOU FOR YOUR ATTENTION


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