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SurveyMonkey 113127884 (1) .pdf



Nom original: SurveyMonkey_113127884 (1).pdf
Titre: View Survey

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Chinese purchasing factors towards organic/natural cosmetics
Welcome to My Survey

Thank you for taking part in this survey analysing the purchasing factors Chinese or Chinese born have towards
organic/natural cosmetics as part of my Thesis. I am a French student doing a double degree in UIBE in Beijing. This survey
should only take 2-3 minutes to complete. Be assured that all answers you provide will be kept in the strictest confidentiality.
Please click "Next" to begin. Thank you for your feedback! :)

1

Chinese purchasing factors towards organic/natural cosmetics

* 1. Are you interested in cosmetics?
Yes
No

* 2. On a daily basis, how many cosmetic products do you use?
None
1
1-5
6-10
>10

3. What is the first brand of cosmetics that you think of?

4. What are the cosmetic brands you use the most?

5. According to you, which are the main cosmetics players in the word?

* 6. Are you interested in organic/natural cosmetics?
Yes
No
If yes, what type of products do you consume and from which brands?

2

Chinese purchasing factors towards organic/natural cosmetics

7. What is your first reaction to "Chinese organic/natural cosmetics" ?

* 8. Do you know any Chinese organic/natural cosmetic companies?
Yes
No
If yes, please name them

9. Do you know any of those brands? Tick the ones you know
Herborist
Tong Ren Tang
Yunnan Baiyao
Jahwa
Marubi

10. Do you use any of the previous brands? If yes, please name them
No
Yes

* 11. To what extent would you recommend organic/natural cosmetics?
Very unlikely
Unlikely
Not sure
Likely
Very likely

3

* 12. Describe organic in 3 words

* 13. Now, describe natural in 3 words
I don't know the difference between organic and natural
Natural description 3 words

* 14. Do you consider yourself an environmental-friendly consumer?
Yes
No
It depends

* 15. Why would you purchase organic/natural cosmetics?
1 not important

2 a little
important

3 neutral

4 important

5 very important

N/A

For skin improvement
To have a healthy
lifestyle
To look and feel good
in your body
To be trendy
To feel good about
doing something for
the environment
The products have no
harsh chemicals
It gives a protection
from premature aging
It is gentle on your
skin
Other (please specify)

4

* 16. What are the most important purchasing factors when buying organic/natural cosmetics?
1 not important

2 a little
important

3 neutral

4 important

5 very important

N/A

Price
Brand name
Impact on the
environment
Packaging
Brand ethical
concerns
Organic label
% about ingredients
(ex: 100% natural)
Other (please specify)

* 17. What are your main factors when choosing cosmetics brand? (1 being the main factor)
Ethical concerns

N/A

Impact on the environment

N/A

Reputation

N/A

Nationality

N/A

Accessibility

N/A

* 18. To what extent do you think the western culture influences your way of purchasing?
Does not influence at all
Does not influence
No opinion
Influences
Influences a lot

5

* 19. To what extent would you try Chinese organic/natural cosmetics?
Very unlikely
Unlikely
No opinion
Likely
Very likely
Why or why won't you try Chinese types of cosmetics?

6

Chinese purchasing factors towards organic/natural cosmetics

* 20. What is your gender?
Man
Woman

* 21. What is your age?
Under 12
12-17
18-24
25-34
35-44
45-54
55-64
65-74
75 or older

* 22. Are you...?
A Chinese citizen
A Chinese born
Other (example HK citizen, Macau, Taiwan or HK, Macau, Taiwan born)

23. Which part/city of China are you from? (If answered HK, Macau or Taiwan at previous
question, please ignore this question)

* 24. Do you currently live in China?
Yes, which city?
No, where?

7

* 25. What is the highest degree or level of school you have completed? If currently enrolled,
highest degree received
No schooling completed
Nursery school to 8th grade
High school, no diploma
High school graduate
Bachelor's degree
Masters' degree
Professional degree
Doctorate degree

* 26. What is your present occupation?
Professional/technical
Manager
Sales
Service worker
Laborer
Homemaker
Crafts/Trades
Retired
Unemployed, actively looking for work
Unemployed, not currently looking for work
Student
Military
Self-employed
Other

8

* 27. What is your current revenue?
CNY 20 000 - CNY 40 000 (2 706€ - 5 412€)
> CNY 40 000 (> 5 412€)
No income
Other

9


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