SUCCESS.SYLLABUS .pdf



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SUCCESS (Summit of Universities – Call for Central European Summer School)
Syllabus


I.

Aim of the programme and the Organiser

Programme focus: Success Factors of CEE’s Economy
During the SUCCESS program participants have the opportunity to gain a uniquely global perspective
by expertise in both the local and international businesses’ operations across the Central European
area, as well as learning in a global environment. The Organiser’s aim is to give an insight of the
economy of Central Europe, the trends of the international processes, the growing importance of the
IT world and the conditions in case of commerce, finance and logistics while focusing on both
theoretical and practical methods.
Organiser: Budapest Business School – University of Applied Sciences
One of the most prominent universities in Hungary, which is
- integrating three faculties, i.e. Commerce, Catering and Tourism; International Management
and Business; and Finance and Accountancy,
- highly ranked among economic and business universities in accordance with our students’
employment and carrier opportunities,
- a leader and participant in several international strategic partnership projects,
- a key partner for Erasmus and other mobility.
For further details, see https://en.uni-bge.hu/. For our Summer School event, also see
https://www.facebook.com/success.budapest/.



II.

Target group of participants, and the requirements for entry

Target group of participants: active higher education students. Academic transcript must be attached
to the application.
Selection process of participating students: the applications will be evaluated based on the student’s
academic scores at the home institution.
Deadline for application: 20th of April, 2017.
Acceptance of applications: 31st of May, the latest.
Participation is subject to a fee of 600€. This fee entitles the students to the following benefits:
1


-


Free breakfast on lecture days
Organized study trips and company visits
Lecturers with professional background
Opportunity to work in international groups
Opportunity to try yourself in an international environment
Opportunity to learn more about Central Europe and its business plus culture
Public transport passes with free Danube cruising.

Participation fee does not include: insurance, visa and travelling expenses.



III.

Timing of SUCCESS

The Summer School will last for 2 weeks, from the 30th of July 2017 till the 19th of August, 2017.
Students can extend their stay for one more week, and (optionally) participate in Sziget Festival.
Here is the detailed schedule of the 2-week classroom studies:


9.00-10.30

10.45-12.15

12.30-14.00


Monday
31/July/2017
Plenary session


Tuesday
01/Aug/2017
Economic policy
and regional
competitiveness
Opening lecture Economic policy
Introduction of and regional
competitiveness
teachers
Business
Business
simulation
simulation



Wednesday
02/Aug/2017
Economic policy
and regional
competitiveness
Economic policy
and regional
competitiveness

Thursday
03/Aug/2017
Economic policy
and regional
competitiveness
Finances

Friday
04/Aug/2017
Trade policy and
product
financing
Trade policy and
product
financing

Business
Finances
intelligence and
business
relationships

Business
simulation


Monday
07/Aug/2017
Digital
modelling and
business
intelligence
Trade policy and
product
financing

Wednesday
Thursday
09/Aug/2017
10/Aug/2017
Trade policy and Finances
product
financing

Friday
11/Aug/2017
Company visit

Trade policy and Finances
product
financing

Company visit

Business
simulation


Company visit



9.00-10.30

10.45-12.15

12.30-14.00


Business
simulation


Tuesday
08/Aug/2017
Business
intelligence and
business
relationships
Business
intelligence and
business
relationships
Business
intelligence and
business
relationships

2


Finances



IV.



Course modules


Economic policy and regional competitiveness
The module is focusing on the economic trends and investment opportunities of Central Europe, via


Analysing the competitiveness of the region, based on the countries’ macroeconomic indicators
and policies;



Evaluating the success and the efficiency of the countries’ investment policies;



Examining the consumption and its influencing factors;



Studying the relationship of the employment-unemployment rates and the contributing factors.

Assessment: a final written exam is closing the course, in which given statistical data are to be
evaluated and explained.

IT-based business simulation
This is not a traditional subject, partly a complex simulation game, and partly a collection of complex
exercises in business analysis via a software. Teams have to solve 8 decision sheets, which basically
mean 8 business years. Teams of 3-4 students incorporate the board, and run the firm. Company
shares are operating on the stock exchange. Firms in the simulation compete each other and
contribute to the whole market, while producing and selling goods. Teams have to optimize their
decisions, seeking new opportunities and implementing their business ideas to be successful on the
simulated EU market. They have to take decisions on all fields of businesses. They have to decide raw
materials purchasing, manufacturing, marketing, sales and distribution, motivate sales
representatives, quality control and maintenance, capacity expansion and company financing. They
should well prepare their decisions by calculations and forecasts elaborating decision alternatives.


During the decision making students can get additional tasks in management, sociology,
statistics, law and everything which is related to business in real life.



Evaluation of production and sales decisions based on the financial results; writing management
reports



Following each decision round, participants have to present their indicators which lead them to
their results. It helps everyone to study from others’ decision as well.

Assessment: students need to complete with the rounds of the simulation, to prepare the analysis
and the management report, and to make the presentations at a sufficient level.
3






Finances – funding of private enterprises
The region of Central Europe, as well as Hungary is an extremely favoured area for the multinational
companies nowadays – many tech companies, auditor firms, banks, moreover foundations open new
offices here day by day, mainly as an SSC (Shared Service Centre) to create work places for the
thousands of young professionals. During this course students are expected to gain some insight in
this unique business world’ financial operations and expectations.


Finding a solution for a complex corporate problem with a case study (from Finance or
Controlling field). Students have to transform into groups and make their own decisions
together, present and indicate their results with excel and oral presentation.



Company visit, lecture to be held by a financial expert.

Assessment: solving the case study in teams.


Trade policy and product financing
Analysis of the commercial activities and the operation of operation of Futures Market. Understand
the background of the international trading techniques, the export-import relationship, moreover
the issues of stock financing. Furthermore, participant will get an insight of the specialities of the
Lombard market and forward-future techniques.


The importance of market concentration; standardization and stock market’s deadlines



Techniques of Price Risk Management; commodity and exchange market



Practical examples of hedging currency strategies



Optional commercial techniques; opportunities in exchange rate insurance



Speculation and investment issues

Assessment: oral exam.





4



Business intelligence and business relationships
Students can understand the impact of the Fourth Industrial Revolution for the technological
improvement and digitalization. With the help of practical examples participants can take a look at
the decision forcing factors, the data collection and its adoption techniques.
During this course we will bring them into the brand new management concepts, while solving case
studies in groups.


The characteristics of the Fourth Industrial Revolution. The definition of business intelligence.
The role of the corporate leadership structure. The integration of the corporate knowledge into
the information-system.



Case study: (1) cost-saving at a domestic factory of a multinational company, (2) price
calculation.

Assessment: a project paper to be written.



V.

Successful completion of the programme, and ETCSs

The complex evaluation of the participating students’ work will be based on the following:
-

attendance of the classes and the presence at company visits;
fulfilment of the course module assessments (including the written exam paper, the
simulation game together with the presentations, the case study, the oral exam and the
project paper).

If done at an appropriate level, 30 ETCSs can be earned.

5



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