Final Report Fnac in Canada.pdf


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Table of contents
Introduction………………………………………………………………………………………………………… 3

1. Fnac: France leading retailer which keeps growing………………………………. 4
1.1 Overview of the company Fnac ……………………………...……………………………………… 4
1.2 Fnac internal analysis: strengths and weaknesses………………………………………... 5
2. Canada and consumer electronics: a developed country and a wellestablished sector……………………………………………………………………………………………… 7
2.1 Canada’s characteristics …………………………………………………………………………..…… 7
2.2 Canadian consumer electronics sector: a developed sector……………………….… 9
2.3 Canada e-commerce with a focus on the consumer electronics sector……… 10
3. Viability of the project to expand Fnac into Canada…………….............. 11
3.1 Presentation of the decision tools………………….……………………………………………. 11
3.2. Viability of the project………………………………………….…………………………….……… 12
Conclusion………………………………………………………………………………………………………… 13

Appendices………………………………………………………………………………………………………… 15
Appendix 1: Project’s organisation chart ………………………………………………..…………. 15
Appendix 2: Tree view of the organisation of Fnac’s activities………………………..… 16
Appendix 3: Company profile: Fnac (World, 2015)…………………………………………... 17
Appendix 4: Fnac’s product diversification since its creation…………..………………… 19
Appendix 5: Fnac’s stores geographical breakdown and dates of the creation of
the websites………………………………………………………………………………………….…………….. 20
Appendix 6: Fnac worldwide……………………………………………………………………………….. 21
Appendix 7: Differences between the Multichannel, Cross-channel and Omnichannel distribution modes……………………………………………………………………………..….. 22
Appendix 8: Fnac turnover and financial results between 2013 and 2015….….… 23
Appendix 9: Country profile: Canada, 2015…………………………….……….……………….. 24
Appendix 10: Sector profile: consumer electronics (Canada, 2015)…….………….. 27
Appendix 11: Sector profile: E-commerce (Canada, 2015)……………………………….. 30
Appendix 12: Tree view of the sector of e-commerce………………..…………………….. 32
Appendix 13: Tree view of the sector of retailing………………………………………...…… 33
Appendix 14: Tree view of the sector of consumer electronics
retailing……………………………………………………………………………….………………………………. 34
Appendix 15: Fnac’s competitive position in Canada on the market of online
retailing of consumer electronics…………………..……………………………………………………. 35
Appendix 16: SWOT analysis…………………………………..………………………………………….. 36
Appendix 17: Weighted decision matrices………………………………..……………………….. 37
Appendix 17: McKinsey Matrix………………………………..……………………………………..….. 40
Bibliography………………………………………………………………………………………………….…… 41

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